Product Description
When you exhibit at a trade show, you’re in competition with everybody else. The average attendee who walks the show is exposed to a mind-boggling array of sights and sounds. You need YOUR booth to cut through the clutter. Get a head start by designing a "Wow!’ booth, using the tips in this powerful book.

This book starts by explaining the "why" of booth design, and how to avoid the traps that many exhibitors fall into. The authors explain why you have just one chance to get the prospect in your booth. They also tell you how use your booth to send the right message, one that will make the attendee want to stop. The book takes you through the "how" of booth design - from planning and budgeting, to choosing a designer, to making the maximum impact by creating a "visual speedbump." Whether or not you have a big budget, you can use the information in this book to design a booth that will stand out from the crowd. ... Read more

Customer Reviews (4)

Save Your Money!
This book is a total waste of money.Also, the author profile on Robert Sjoquist are exaggerations.This man has not started seven companies!I worked for him for two years and he is dishonest, has been married three times, and has been sued numerous times by his employees.He has also been sued by his customers.Not fit to give business advice.

Wow! A basic book for absolute beginners...
The cover image is poor and a reflection of the mediocre contents. The title is a misnomer, as the author advises the reader to hire a designer. This is a very basic general overview of trade shows. Also, it is almost entirely focused on trade shows related to selling products.

Told me absolutely nothing
The gist of the book is: 1)don't be like everyone else and 2)find a company to design your booth for you. There. Now you don't have to waste hard earned money on this one. If you use a trade show booth company to design for you, then you WILL spend a fortune. I am a designer and was expecting tips and tricks such as suggestions for lighting that are cheap (Exhibitors at the Buyers Market of American Craft liked track lighting at the Home Depot). Perhaps tips on building tables and other displays that are toolless to keep from using union labor to screw together a shelf...stuff like that. Instead, this book actually suggests using Installation and Dismantle supervisors...come on, how much do THEY cost? This book talks about the cost of the show and to which department various expenses should be billed to. If you have a company with different departments, you don't need a book with "without spending a fortune" in the title. Where's the book for the little mom and pop outfits that are dragging out the router and the dovetailing jig and building the display in the garage? The title is misleading. Nothing in there about cutting costs. If you really want some valuable info, check out: http://www.americancraft.com/toolless/index.html

Does not tell you how to avoid spending a fortune
Before spending money on this book, if you have not seen it in a brick and mortar store, you should know that it is essentially an article typeset with a large enough font to be book length.This would not be a problem if it were full of useful information.In fact, about 1/4 of the book is excerpted from the author's other book Over 66 Tips and Tricks to Supercharge Your Tradeshow Promotions.That title is a better buy.It is also basically an article stretched out to book length, but it does offer some useful tips and is worth a read.(My only complaint about that book is one self-serving section suggesting that the CEO give copies of the book to everyone in the company).

The main problem with this book is it does not live up to its title.It is not written with the small business person on a shoe-string budget in mind.It devotes whole chapters to choosing the right person from your corporation to design your booth.If you have a small mom-and-pop operation you probably already know who will be designing your booth-- one of your three employees, and they will all be at the conference.There are some good suggestions for companies on tight budgets, but not as many as you might think based on the title.There are few specifics on how to be eye catching or on money saving ideas. Most of it is impressing upon the reader that you *should* be eye catching.That, you probably already knew.The other main piece of advice is that you should be targeting your display to those most likely to buy. ... Read more

Product Description
In the Star Wars: Episode I The Phantom Menace movie, fans got a brief glimpse of the distant planet Naboo. Now fans and players of the Star Wars roleplaying game finally have the secrets of Naboo revealed. The first-ever book detailing adventures and source material about the planet, the Campaign Pack lets fans explore Naboo like never before-from the Queens palace to the Gungan underwater city to the Naboo capital. Its a trip no roleplayer or Star Wars fan will want to miss. ... Read more

Customer Reviews (4)

Beginners start
this is a great pack to get if you are begining to play star wars role playing game. it has every thing you need

Very poor first outing.
I had very high hopes for this book. But it is a huge letdown. The infomation for the most part is not new. They mention equipment and give very few pictures for it. The Trade federation is in it. What for? They attacked Naboo they are not a part of it. They are interesting but needed to be in a different book.
There are NO prestige classes at all. Could they not think of any Prestige classes that would be Native to Naboo? It seems not. The whole book just comes off as a poor effort.
The adventure is close to half the book and isn't that exciting and is also set in the battle of Naboo. Too bad if that isn't where your campaign is set.
Is there anything good about it? yes there is. But not alot. They need to do better. Much better in future and give the players something real. Like what happened to Naboo during the Rebellion era and the new Jedi order? What events have shaped it if you want to use it in a future game. But it has nothing.

Very weak. If you have to have it then get it. Otherwise save your cash for some other SW products.

Secrets, No. Some useful Material, Yes.
As the first real supplement for the new Star Wars Role Playing Game from Wizards of the Coast, `Secrets of Naboo' could have had a little more...well, a little more. `Secrets' is a complete misnomer, because it reveals nothing that could be considered unusual or out of the ordinary. In fact there are no secrets revealed that any moderately dyed in the wool Star Wars fan wouldn't already know. The proper title should have read something like `Fodor's Guide to Naboo', because although it is well written, it reads a little like one of the many country guides available in most book stores today.

It briefly covers both species to the planet-the humans and the gungans, but doesn't go into much detail about either. It talked about how when the humans first arrived on Naboo almost four-thousand years ago they went to war with the gungans because of vast differences, but in the end both races come off as being basically they same-both revere nature, but the Naboo build in harmony around it the gungans build in harmony with it. And the highly artistic, refined and intelligent Naboo view the gungans as backwards, primitive screwheads. It does have some Naboo customs, but most involve the Queen (as if she were the only interesting person on the planet), and what it lacks for either species is diet-what kind of foods do they eat, manufactured goods-what stuff do they make, marriage customs, you know, important stuff.

What it does spell out is that the Naboo are influenced strongly off Plato's Republic and Confucianism-children are constantly tested to see where the aptitude lies and they are placed into the profess. It also said that even the lowliest sanitation workers talked about poetry, and then went on to say that there is rising organized crime, and one is given to wonder if Naboo gangsters discuss politics while they break someone's knees. It doesn't really detail any of the cities other than brief mentions, and the maps are such a complete waste of time that might have not bothered with them at all.

Where it is good were portions on the various flora and fauna-including a section on poisons. All of the animal and monster stats were much appreciated as well. Plus the section on the criminal element on the planet was good, but again it could have done with more detail. And excluding the pictures from the film, all of the interior art and maps are basically worthless. But there just isn't enough meat to this source book, and I am pretty sure they could have filled the last 36 pages of a 96 page book with yet another retelling of the invasion of Theed! Come on, they already have a boxed set- that does just that and the Phantom Menace video game, and it really doesn't matter if this adventure is a little more detailed-it has been done already.

Is it worth owning. Tough call, but I'd say that it is. The game information is quite good and it is a genuinely well-written book. Plus, if you're like me and have to have most things Star Wars, then yes, go buy it. I only hope Wizards can stop fixating on the Phantom Menace.

If your looking for "secrets" look somewhere else
Let me start off by saying that I LOVE the new Star Wars role playing game by Wizards of the Coast. These folks have done a great job at bringing this game over to the d20 system and Bill Slavicsek (Designer) is a gaming GOD!

This book is generally good stuff. The graphics are nice and all orignial. (keep up the good work guys). It's well organized and has many interesting things in it about Naboo and it's denizens. The part about the Trade Federation and their place in the galaxy is a particularly good read. There are a few stats that are new but that's basically about it. The page that deals with creating and running handmaidens is interesting.

While the book's generally good.... there are some major concerns I have with it. If you're looking for some good, new role playing things to throw at your players, you might want to look somewhere else. If someone from Wizards of the Coast is reading this: PLEASE GIVE US NEW ADVENTURE MATERIAL! It would have been nice to play something after the Phantom Menace had happened that had nothing or little to do with it.I realize you were maybe gearing this for inexperienced or new role players,but I don't like the "pull you by the nose, heavy handed", adventure in this book.

While I'm on the subject of this adventure... this is my biggest problem with the "Secrets Of Naboo" This adventure fills almost HALF THE BOOK. And in my humble opinion it'snot really anything new or exciting. The pages could have been better utilized with new info about the Gungans (the section on Gungans and Otah Gunga are enemic at best) WHY is boss nass green and different shapped then Jar Jar? Why is Captain Tarpals Purple colored. WHAT exactly is the sacred place the Gungans were hiding in? Where are detailed maps of Theed, Otah Gunga, the swamps, plains or the REST of the planet? (The sacred places, mountains, forests, swamps, ANYTHING).

This is good for info on the Trade Federation, various weapons and creatures found on Naboo. But there is nothing new or any "secrets" per say.

While this review may sound a little harsh, I would still buy the book again if I had to do it over. But hopefully further offerings for the Star Wars R.P.G. will be more thourough. ... Read more

Product Description
As an exhibitor at a trade show, your challenge is tostand out from all the other exhibitors, each one vying for theattendees' attention.After all, the average attendee will only visitapproximately 30 exhibitors, regardless of how large or small the showis.How do you make sure those qualified prospects pick YOU out ofthe crowd?The answer is more than a well-designed exhibit.It canbe summed up in one word: Promotions.Promotions - before, during andafter the show - can be the one tool that separates you from hundreds,possibly thousands of other exhibitors.

Over 66 Tips & Tricks to Supercharge Your Trade Show Promotions walksyou through the process of developing and planning effective, and moreimportantly, profitable trade show promotions.In this easy-to-read,information-packed book, you'll learn everything you need to know toensure a successful show before you go. This book takes you throughthe process, from clearly defining your targeted attendee based onyour objectives, to how to come up with innovative promotional ideas,examples of successful promotions, and much more. ... Read more

Customer Reviews (1)

Another Good Book on Trade Shows
This is another good book on trade shows. As I wrote on other reviews, the more you read on a subject, the broader your understanding will be.
Different writers bring different experiences as their focal point.

Read several books on the subject. ... Read more

Product Description
A computer whiz uses his computer and the help of a friend to track down a gem robber at the City Museum. Readers are invited to use their home computers to solve the mystery. ... Read more

Customer Reviews (1)

Dated computer technology, still can be read with benefit
This book is very dated in terms of computer technology, the computer whiz writes programs in BASIC on a computer with 16K of memory. Chip and his best friend Katie are allowed to work on the computers in the basement of a museum. Katie notices that some of the valuable gems in a case have been switched. Therefore, Chip and Katie decide to stake out the case to find out who the culprit is. They have a list of suspects, but none appears to be a more likely one.
Unfortunately, Chip falls asleep on stakeout and misses watching an additional transfer of jewels. However, they have a list of facts that he programs into his computer. The complete program is included in the book. It is five pages of BASIC code that could be entered and run. If that is done, then the solution will be generated. Readers are encouraged to type the code into their computer and run it. Once they have the answer, Chip and Katie go to the museum director with their information and the thief is apprehended.
Although the computing makes the story somewhat archaic, there is still enough here to make it interesting for a child. It is a mystery with many clues where a successful and logical analysis will lead to a solution. ... Read more

Product Description
What is media studies? Why has it become the fastest-growing subject area in post-16 education? How can our experience and knowledge of the media help us when studying it? This guide provides a clear introduction for those embarking on a course of study and for those who wish to have an overview of current debates about the media. It explains the concepts and discusses issues central to the study of the media. It also introduces essential knowledge for post-16 examinations, using examples across a range of media technologies and suggests relevant practical activities and further sources of study. ... Read more

Product Description
This digital document is an article from Top Producer, published by Thomson Gale on February 12, 2005. The length of the article is 692 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Gassing Up.(effects of increase of fuel, oil and petroleum prices)
Author: Steve Miller
Publication: Top Producer (Magazine/Journal)
Date: February 12, 2005
Publisher: Thomson Gale
Page: NA

Distributed by Thomson Gale ... Read more

Product Description
Media studies is a fast-growing academic area, expanding from the study of film to encompass television, print journalism and other areas. This book provides an introduction for those embarking on a course of study and the interested non-specialist. ... Read more

Product Description
Are trade shows a big waste of time and money?Are you, as Steve asks, "a trade show flop?"Or, are trade shows valuable, profitable, MEASURABLE tools that contribute to your company's bottom-line?Exhibitors who generate high returns on their exhibiting investment are in the minority.They see the value of events and look forward to the next one. What do these exhibitors know that the rest don't?They know their "Most Wanteds."

The Most Wanted Marketing Strategy for Exhibitors takes you though the process of exhibiting, backwards.Upside down.End to beginning.You'll go through the steps to determine the end result you want to create - your Most Wanted Objective. Then you’ll learn how to define your Most Wanted Attendee and your Most Wanted Response. Steve uses examples from both inside and outside the trade show industry to demonstrate the importance being focused like a laser beam on the result you want.That result – your "Most Wanted" – is critical to a successful outcome.

By using the strategic process outlined in this book, your next trade show can be a huge opportunity to create meaningful and measurable results. ... Read more

Customer Reviews (1)

amen !
I've owned this little booklet for years and refer to it often.
Today a friend was trying to find some appropriate bible verses
for a bereaving friend, so I went to this booklet.
Mine has an adhesive on the back and sticks to the inside back cover of your bible, brother does it stick!
Problem is, I use a different bible now and can't un stick it from the old bible!
I am very particular about recommending books of this type, but this is a good thing to have, enough so that I am about to buy another one for myself and at least 1 or 2 more for friends.
Remember to think long and hard before you attach it to a bible, if indeed this one has that feature, cause it will be there forever lol!
When you need to find something on a particular subject, such as , bereavement, comfort, death,discipline of children, God's guidance, heaven, hell, joy, loneliness, pornography, stress, wisdom, and many, many others, this will refer you to the proper places in the bible.
This world needs to get it's nose in the bible and perhaps this aid will help!
Would it help you? go for it! ... Read more

Product Description
This book introduces children to key words and concepts all throughout the Bible. Kids will go through the days of creation; find the animals in Noah's Ark Adventure; meet Samson, the strongest man on earth; and much, much, more. ... Read more

Product Description
You can get the job you want! Whether you're considering a new career, facing redundancy, trying for your first job or going for a promotion, CHANGE YOUR LIFE - GRAB THAT JOB will help you achieve your goal. TV regular Steve Miller is an expert in the power of positive and realistic thinking and his straight-talking advice is just what you need to help you get the job you want. With practical tips and straightforward guidelines, Steve will show you how to you build your self-confidence, work out what you are best at, coach you in how to present yourself, and finally help you land the role of your dreams. So no more Monday morning gloom. Get cracking, and get the job you were made for. ... Read more

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Product Description
Deep in the center of the Universe Phaedran searches for what will make him whole and happy. ... Read more

Product Description
If you ever work a trade show,or are in charge of staffers who do...YOU NEED THIS BOOK!Trade shows can and should be great sales and marketing tools for corporations today. But like any other tools, they have to be approached carefully and intelligently. The problem is that too many exhibitors and exhibit staffers don’t take the time to do their homework when preparing for a show. Sure, they put together a great looking exhibit and jam it with lots of products. Sure, they take thousands of brochures and catalogs to give out to “prospects.” Sure, they have preshow meetings to teach staffers about what products are on display, what their work shifts are, where the bosses will be hanging out, and where everybody will be having dinner.But the hard fact is that most corporations rely on the “experience” of their staffers to ultimately achieve success. They rely on staffers to already know how to work a show. They rely on staffers to know how to approach attendees, initiate conversations, determine the quality of the interaction, identify top prospects, capture contact information, and establish a mutually agreed-to, post-show follow-up action step....and too often that reliance would be sadly misguided. ... Read more

Customer Reviews (1)

Don't waste your time reading this book unless your are an idiot .
Mr. Miller uses every sales cliche in the book but he's obviously not well educated about the inner workings of the consumer packaged goods and mass markets business. If you sell products to Wal-Mart, Target, Walgreen's, CVS, and Kroger; and if you work the shows like NACDS and ECRM; stop wasting your time reading this irrelevent book. ... Read more

Customer Reviews (1)

The Progeny
The character Malocchio Aderre was intrigueing, I found, being a son of two beings of magic. His ability to infinately use a number of spells gives him powers any DM would enjoy to play, because it can give the players atough time, which is where plot design comes into play. Malocchio cannot bedefeated easily in combat, but the adventurers should still be able toaccomplish their task and drive him off. The scene with the lycanthropefighting pit was, I found, quite difficult to pull off, and the virtualreality Vistani boothe was stupid (I went around it). ... Read more

Product Description
Yesterday's comic book has evolved into today's graphic novel.Richer storylines and artwork can entice "reluctant readers" into the reading habit.Here is a comprehensive overview of graphic novels and their use as reader development tools.Miller explores the evolution, categories, and genres of graphic novels; he then addresses the nitty-gritty details of collection development, acquisition, cataloging, and maintenance for this unique format.A special section shows how to promote graphic novels (include display ideas).Especially valuable is a carefully crafted annotated list of Miller of core titles.This is the perfect guide for using one of today's most popular genres to draw teens into the library. ... Read more

Customer Reviews (1)

Excellent introduction
This is an excllent start for librarians interested in graphic novel collections. The information is up to date and has excellent ideas for programs based on graphic novels. ... Read more