Product Description
Finding the perfect font is tricky, and in an increasingly digital age, the options seem endless. This handy volume takes the mystery out of font selection by displaying the entire alphabet and numerals for 1000 unique typefaces, making it easy for designers—or anyone who works with type—to find the perfect face for any job. An easy-to-understand icon system organizes hundreds of fonts, making searching and cross-referencing easy. And, an additional feature, color photos offer real-world examples of many of the fonts in action, showing how they translate from screen to final layout. Accessible and thorough, 1000 Fonts is an indispensable tool for novice and expert designers alike. ... Read more

Customer Reviews (2)

Very good overview of type samples
I'm an admitted font freak - as a graphic designer, you quickly learn to love fonts and you're forever looking for "the font" that gives a given piece you're designing the right "voice". This is a nicely organized compendium of categories and a wide selection of fonts - both old and newer - that fit each (such as Billboard and Poster, Fun, Illustrative, etc.). One thing I DIDN'T necessarily like is that the categories are too broad - they could have been more specific as is a similarly-themed (but thinner!) book by Timothy Samara, "Type Style Finder". However, the samples in this book are larger and it's easier to use as a font identification source. It's still a very worthwhile purchase and I'm quite glad to add this to my typography arsenal!

Only 1000?
Beautiful design and layout of some of the most popular typefaces. I was surprised not to find some favorite fonts, but there wouldn't be a book big enough to display every font available today. A font display, a short history, and showcase of fonts in design use. Handy, hefty little book sure to get a lot of use. A must have for the most rabid font addicts. ... Read more

Product Description
This book is a hands-on guide to the entire process of making logos and fonts and even icons, all of which, essentially, start with the ability to draw letterforms. The intent of the book, in fact, is to enable the user to end reliance on "OPF" (other people's fonts) and learn to draw your own custom logos, fonts and lettering! There are many books on the market that simply display collections of logos and fonts, and that give the history of logos and fonts. But Logo, Font & Lettering Bible is unique in that it teaches you how to create logos and fonts from scratch using traditional tools as well as the computer programs Adobe Illustrator and Fontographer (plus a bit about FontLab). The book provides all the traditional rules and tips about letter formation relating to proportion, shaping, balance, spacing, composition and actually teaches five different methods of drawing letters on computer using bezier curves.There has never been a book like this one that goes into so much detail about drawing letters and takes such a fun and irreverent approach while doing so. The book is also full of inspiration and analysis of tons of great examples of vintage and current lettering from old manuscripts to graffiti. Logo, Font & Lettering Bible also shows you how to create fancy drop shadows and other type effects. And finally, the last section provides straight talk on the business of being a logo and font designer, from advertising your work and pricing to dealing with difficult clients (aren't they all?).

This book has been almost unanimously acclaimed by professional letterers, logo designers and font creators, bothyoung and old. It is currently in use as a text in many typography programs and several Design college educators have stated it is one of the few texts that "students are actually happy about having to purchase." ... Read more

Customer Reviews (47)

great inspiration
I love this book- when I need inspiration, I always turn to this. It was suggested to me by my my teacher, love it love it love it.

Willy Wonka for Designers
This is one of the coolest, most imaginative and thrilling books I've ever had the privilege of holding in my hands.It goes well beyond anything that I thought was even possible as a designer or illustrator.Growing up, I always thought I would be an "artist", maybe drawing comics or doing special effects for movies, but ended up making my living as a designer, and a pretty poor one at that.It was so affirming to find this book.Amazing possibilities leap off every page.It's not another boring design manual.Think of this book as someone handing you the keys to Willy Wonka's Chocolate Factory.It's that wild and that good and you won't look at being a designer the same way again.

In a league of its own
Unlike the vast majority of books on the subject, this one actually goes beyond being a type/lettering showcase and actually teaches you the nuts and bolts of modifying type for logos and display type and actually have it look professional. Here, you learn how to tweak letterforms, creating optically balanced shadows, work with tightly-kerned text and more.Great overview of letterform anatomy and how to do your own hand-lettering. Loads of examples, tips and tricks from an expert craftsman would.

Not an expert in his field
I would not recommend any of his type books. If you are looking for a book on logo design or typography, I would HIGHLY recommend Doyald Young's books.

An education in a book
This is a really comprehensive overview of lettering and design. Every page is crammed with useful or interesting content. Reading it feels like sitting down with an experienced designer who draws examples for you, tells anecdotes about the subject, and leaves you realizing you've learned more than you ever expected without even noticing. The author analyzes designs of the past and present, explains the principles that define whether or not they work, and teaches you how to do it yourself.

I can't recommend this book highly enough, especially for students and the self-taught. Is the author's style idiosyncratic? Sure, and that's one of the things that makes this book so great. I have a shelf full of dry, flat, tasteless design books; this is a banquet for the eyes and the mind. It's a book you can read for pleasure (at least, if you're the kind of person to whom learning about design is pleasurable) instead of just trudging through it for instruction. It's not so much about HOW to do things (although there are excellent tutorial sections) as on WHY to do them, or not do them -- the latter of which is desperately needed today. And for the individual who complained that the tutorals are specific to certain software: if you can't look at an explanation of how to draw a curve in Illustrator, for example, and just use the corresponding tools in whatever graphics software you have, this field just isn't for you.

I only rated this book at 5 stars because Amazon wouldn't let me tape a sixth one on to the end. If you have any interest, even casually, in lettering, in logo design, or in typography, this book is a must. ... Read more

Product Description

Customer Reviews (5)

Gothic and Old English Alphabets:100 Complete Fonts
The book was received in the delivery time and condition as promised, thank you. This book was recommended to me but I was not informed that it did not have instructions to write the letters.I really need to know 'how to' write the letters.It is great to have the illustrations of so many beautiful fonts in one book.

Gothic and Old English Alphabets:100 Complete Fonts
The book is pretty good if you're an experienced calligrapher.I've been working at the art as a hobby for about 30 years.I would not recommend this publication for a beginner.On the other hand, I have recommended the book to friends of mine.

Great Font book!
This book is the most popular font book I have for my customers.As a tattooist, finding fonts that are interesting but still legible is very important.This book is a great tattoo resource for anyone who makes their own stencils from scratch.The customers love the fonts and they're very clean and easy to trace/copy.Dover makes a few of these books, and I have five of them in total, but this one is the most popular with my customers.

A must purchase for every tatto parlor
You think I'm kidding, but I am not.I do not know how many times I have searched the calligraphy books for "Old English" for proletariats who wished just the correct typography to permanently stain some dopey word to their body, apparently to guarantee a lifetime of minimum wage employment.This is just what they are looking for.100 pages of fonts, one of which is guaranteed to meet the victim's expectations.So, you do not need to be a calligrapher to buy this book.A tattoo parlor or even a public library will find this book indispensible.I'm not kidding.

perfect book
lots of complete fonts, Capital, lowercase and numbers. has everything i wanted so i could practice and master any style i want. ... Read more

Product Description
What's your type? Suddenly everyone's obsessed with fonts. Whether you're enraged by Ikea's Verdanagate, want to know what the Beach Boys have in common with easy Jet or why it's okay to like Comic Sans, "Just My Type" will have the answer. Learn why using upper case got a New Zealand health worker sacked. Refer to Prince in the Tafkap years as a Dingbat (that works on many levels). Spot where movies get their time periods wrong and don't be duped by fake posters on eBay. Simon Garfield meets the people behind the typefaces and along the way learns why some fonts - like men - are from Mars and some are from Venus. From type on the high street and album covers, to the print in our homes and offices, Garfield is the font of all types of knowledge. ... Read more

Product Description

Customer Reviews (10)

Comprehensive book on fonts and encodings
I doubt I will ever read this book cover to cover.However, I am sure I will look things up in it on many occasions.And, there are a number of introductory sections I plan to read immediately.

politically correct fonts
On page 29 the author claims that ASCII was adopted "a few months after the assasination of President Kennedy" on June 17, 1963. I don't why the author would make such a careless and impertinant reference but it calls to question the proof readers at O'Reilly and the quality of the research that forms the basis for buying this book. Can I trust the information on Unicode if they can't bother to look up their facts? How many other things did they just make up and put in print?
The reader is repeatedly referred to as "her" as a sop to political correctness. This is a computer book and not the editorial page. These girls should have married a doctor.

A labor of love - authoritative book on subject
I've read and reread this book a number of times.It is now dogged eared, book marked, and tagged more than any other book in my library.It contains great anecdotal stories, unmatched technical information, and is clearly a work of true devotion.If you are a designer, typographer, or IT support for font intensive workflows, this book is required reading for mastery of the subject.Run to get this book.Another glowing example of the quality books released by O'Reilly.

Thick book, sometimes already outdated, not didactic
It's a good book, it's a thick book.

But it does not deserve 5 stars. Three main problems:

1) it is too thick and often goes in far too many details

2) some of the material is out-of-date: for instance how to create keyboard drivers under Mac OS.

3) It is not didactic, Yannis obviously wants to impress his colleagues and his readers, not necessarily be understood by the below-average geek like me. Where is a simple introduction to OpenType before going in all the gory details?

This being said the book is interesting and some chapters are fascinating.

Great book lots of errors though
This is a terrific book for the technically minded person either designing type or dealing with its use from a technology perspective. I read the English translation and found the writing good and informative. My problem is that there appear to be numerous typos particularly in the hundreds of code examples. This may only be in the translation since I have not seen the original French. I hope the publisher can give it a thorough proof reading! ... Read more

Product Description
Graphic designers have always developed and designed new fonts for application
in individual projects. Playful Type discovers a new and young generation
of designers who are applying typography beyond the classical typeset and creating
a dynamic range of playful and illustrative fonts and ephemeral lettering.
Playful Type examines how designers today are creating typography with the aid
of a multitude of different techniques. From manual lettering, calligraphy and
collage to manipulative time exposure of photographs, designers are developing
fonts for the moment which are irregular and often accidental. Blocks of ice are
even being staged as real characters and paper cut forms and shadows metamorphose
into letters and spatial installations. This book shows such cuttingedge
examples of elusive scripts that are being translated into serially employable
alphabets to be used digitally with the computer.
Playful Type presents an inspiring collection of illustrative fonts and hand-made
typography created from a variety of cutting-edge approaches and indicates
current development in font design. ... Read more

Customer Reviews (2)

sweet!
Book itself is amazing and inspiring. The purchase was fine. We had a missunderstading but they were so nice and I got my book. Thanks, I couldn't be happier.

Pure inspiration
At first glance the cover was not all that inspiring, but when cracking it open it will put your mind in awe of the majority of the work. It brings my back to my childhood when cutting up paper and having an untainted imagination ran rampid. If you are into hand cut and imaginative creations this is the book for you. ... Read more

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Customer Reviews (5)

Disapointed
I was expecting an alphabet of lots type of letters. The book has basically letters in advertisement. :(

Great range of type ideas
This book is all I could have asked for and more.As a type/graphic design student, I recommend this book for any designer looking for new ideas and inspiration.

Great
It is a great book. Very well done. Good source of inspiration. Good insights into the development of type.

For inspiration, not only for reference
Great book, very specific collection of examples. One can not only get some information about how it was, one can open mind for future creative work.

A wealth of examples
As all of Heller's books, a beautiful presentation. My own preference for historical referencing of type especially endears this book to me. It will be a valuable library addition for whoever appreciates historical type, & post modern typography. ... Read more

Product Description
This book uses Fontlab 5 to design a new OpenType font of 600+ characters, step by step. The focus is on practical design tips and techniques for those of us who donot like nor want to do coding. The author has been designing fonts since 1994 and has over 100 fonts on the market at Myfonts.com and the Monotype family of sites under the Hackberry Font Foundry banner. ... Read more

Product Description

Customer Reviews (2)

Nice fonts!
As a tattooist, this book is very helpful for making scripts. The fonts are varied and intricate but also very legible.I have ordered a few of the different Dover font books and they're all wonderful, but this is one of the most popular with customers.

Great refrence book for different kinds of fonts to make good stencils
This book is really great as a reference and as a stencil tracer for words and names in different fonts.They are very clear and easy to copy.I recomend this book to every tattoo artist and want to be tattoo artist. ... Read more

Product Description
Ornate, decorative letters (formed with long tails and flourishes) will add panache and style to ads, posters, signs, menus—almost any print project. Fonts include El Greco, Raffia Initials, Cantini Casual, Mardi Gras Regular, Italian Slab Fancy, dozens more.
... Read more

Customer Reviews (1)

Swash is it
This is my favorite type book right now. I already have various others and I wish I had gotten this one first instead of the Circus stuff. Victorian is useful, but the swashes are it. Each alphabet as several versions of different letters, and not only has that offered more flexibility in using the type, but it has made me think of new ways to handle typography and custome lettering in my other work. This is a great book of alphabets to have on hand whether you're doing wedding announcements or band posters (or even identities). ... Read more

Product Description
The world of type has undergone massive changes in the past few years. Now, designers can find a font for a particular project, order it, pay for it, and download it in a matter of just a few minutes. The only difficult part of this process is often finding the right font. This book shows 5,000 fonts and also gives the source for the type. Now, for the first time since the Internet changed the way type is bought, one font book is the major resource for designers. Carter has chosen a huge selection of "standard fonts" (Bodoni, Cheltenham, etc.) but has also included the entire collections of some of the better small font foundries that produce cutting-edge type design (Treacyfaces, P22, Type Art Foundry, 2 Rebels, and others). Easy-to-use descriptive labels such as comic book, typewritier, handwriting, electronic, dimensional, etc. categorize the fonts. The designer who wants to make a quick search for the right font will find this system very user-friendly. While most type books bore you to tears with page after page of "The Quick Brown Fox Jumped Over the Lazy Sleeping Dog" or some variation, Carter's font book takes a whole different approach.Carter has written each of the 5,000 on-line specimens, and the font book is actually entertaining to read. (Carter writes funny; his new book "Dog Owner's Manual" is published by Andrews-McNeel, the same people who publish Gary Larson's "Far Side" books. The "every designer should have this book on his/her desk" is often see, but rarely accurate. In this case, this IS the one type book that every designer should own. ... Read more

Customer Reviews (6)

Meh.
It's an ok book as a reference. The book is actually a huge story about nothing and every sentance is a different font face. The fonts are organized by style which is nice but when you find the font you want and there isn't an example of the letter you need, it's a little disappointing. I would have benefited more from the book showing A-Z and a-z in each font vs. the big story.

Funny book to read for fun, not good reference book
Funny, but not useful. I found the fonts and then looked where he said to. The companies and font names were not there.

Not for IDing Type Faces!
This book is done in a unique fashion and I wasn't disappointed with it. If you are simply looking for type faces, it fills the bill rather nicely. If you are trying to identify a type face, it doesn't offer enough for a comparison. Unfortunately, there are few capital letters shown so one cannot tell how the type face appears when composed in all capital letters. In a few instances, the name of the font isn't the font that is shown! Yikes! In any event, it is a helpful addition to your library since many of the type faces shown in this book can be found at no other single source.

The Quick Brown Fox is Done Jumping
Carter's laid out the fonts by category:
Comic book, retro, calligraphic, block letter, roughish, display, pseudo cultural, grunge, script, technological, illustrated and kids stuff, type-label-stencil, ornamental, others sans, other serif. The organization is clean.

Instead of using the boring text sample that litters the letters sampled in font catalogs, "The quick brown fox jumped over the lazy dog," Carter gifts us with vignettes. The font Scotty Normal is shown with the sample, "Would I have been a PGA Champion?" This could be read as a stream-of-conscious novel if it weren't a font book. With each sample, he lists the name and which type house sells it. The sources for the fonts are listed at the end, including several listings for free fonts.

It is indispensable for a new designer, or a student of typography. For me, as someone who uses typography as a secondary part of my job, I found it a strong tool for familiarizing myself with font families. I'd say a seasoned might not find it as useful, as much of this kind of information can be found elsewhere.

Anthony Trendl
editor, HungarianBookstore.com

Good for browsing fonts, less so for identifying fonts.
This is a book of font samples. You won't find any information on making your own fonts or installing and using them on a computer. This book won't outline font history or anatomy. It won't tell you how to design with fonts. It's simply page after page of sentences or sentence snippets, each rendered in a different typeface. Each font's name and manufacturer is listed below each sample.

The book is great if you're a would-be font designer and are looking for inspiration. It's great if you're looking for a font to add pizzazz or personality to a graphic or flyer. It's also great for the casual typeface fan who simply enjoys looking at typefaces.

I agree with the author's statement in the book's introductionthat he wanted a font book that "didn't have one mind-numbing sentence repeated time after time" throughout the book. While pangrams such as "The quick brown fox..." are standard and useful in that they (by definition) show every letter in the alphabet, it can become tedious to see the same words again and again. Having the fonts set in different sentences also adds interest to the look of the pages, and benefits those who wish to see how a font looks in a different combination of letters.

There are a few of problems with the book:
1. Fonts are listed by general category and then alphabetically by name. This makes it difficult and time-consuming to search for just one font if you don't know its name and have only a limited idea of what it looks like.

2. There just isn't enough sample text to truly get a good taste the font. The sentences and snippets probably average 8 words long and consist of a dozen different letters, which, in my opinion, is not enough to truly get a sense of the typeface.

Identifying fonts using this book will inevitably prove difficult. Each passage is unique and does not use every letter in the alphabet. So if you are relying in the distinct gap between the strokes of the letter G in a font to help you ID it, you may be out of luck if the sample text doesn't have words with G.

Ideally, font samples should display every letter twice (in capitals and lowercase forms), numbers, and punctuation characters. Granted, it's not realistic to expect that a book covering 5,000 fonts would be able to accomodate such thorough samples.

Of course, these are only problems if you're relying on the book to ID fonts for you. And in this book's defense, these weak points are common to a lot of font books.

Onthe whole, I found this book a welcome change from other font books that seem to think themselves pieces of art and are bent on showing me how modern and cool typography can be. If you just want a really big font book that will show you nothing but ton of samples, this is the book for you. ... Read more

Product Description

Designers Daniel and Klaus Bellon have been photographing street signage around the world for more than 17 years. This book celebrates their love of typography, and highlights the beauty of type in its truest form; not as a profession but as a necessity of everyday life.

The images captured here are at times humorous, unexpected and even charming. But for those who understand the rules that are being broken, these explorations of type design are refreshing and inspiring.

Even though graphic designers often think of themselves as the keepers of letterforms and typography, they do not own them.

Typography belongs to everyone.

Typography belongs to the people.

Includes a royalty-free CD with 15 original fonts inspired by signs in the book.

Type images were collected from countries around the world, including the United States, Dominican Republic, Puerto Rico, Belize, Canada, Colombia, Venezuela, Hong Kong, China, Singapore, and Malaysia.

Customer Reviews (1)

A Manifesto for the Populist Design Revolution!
Typography For The People is not just a mere book, but a populist design manifesto: a revolution instigated (and documented) by Colombian brothers!¡viva la revolución!

To some, the book appears to be a smaller edition of a coffee table book. But it's much, much more. It documents the zeitgeist of our globe, visually and textually. Typography For The People exhibits our deep and common human need to communicate, connect, and trade. It shows how we can improvise powerful signage using the practical tools in front of us.

But all the intellectualism aside, it's actually really fun to read and look at. Paging through the book, you'll be astonished how often you pause to wonder, "What on earth were they thinking?!?" when that anonymous designer created that roadside sign.

Thanks to the Bellon brothers, after you read this book, you'll never see a sign (or a font) in the same way again! ... Read more

Customer Reviews (5)

useful reference
good for inspiration. Book provides typeface names. Also suggests combinations and personalities. Great place to start looking when stumped.

Great Resourse
As a Desktop Publisher in the making this is a very valuable resource. It was highly recommended to me by 2 instructors and I have found it very useful already.

Type Idea Index
I have all of Jim Krause "idea" books.They contain a lot of inspiration in a small amount of space.I keep them nearby at home and at the office. I flip through them while thinking about an idea for a new project.

Good creative resource
I appreciate the way the book's sections are divided into "personalities" such as "energy," "organic," "technological," etc.The "rebellious" section made me laugh more than once.This book not only presents layouts but critiques them. Sometimes the book presents obviously "bad" font layouts, and explains why they are unsuccessful.Personally, I learn what to do by first learning what NOT to do.

Type Idea Index encourages mixing computer graphics with other media and even handmade processes.From the book's critiques, I realized font families originate from physical printing processes. Coming from a non-graphic design background, I now feel more competant to go beyond Photoshop drop-down font menus.

The Jim Krause "Index" book series together probably deserves the full five-star rating.

Good ideas
Jam packed with lots of good type ideas. I've used it a few times to spark something. Not really much more to say about it, it's a collection of a wide variety of font treatments, mostly great, some not so great.

It is full color unlike theoriginal Idea Index. I'm sure I will continue using it for years to come. It's important to have books like this in your design reference library, you never know when you are going to run across the perfect font treatment for your next design, and being a small easily accessed book, this works great. ... Read more

Product Description
This is a comprehensive compendium of modern, up-to-date information illuminating the design, construction and usage of alphabets and symbols for graphic designers and other practitioners of the typographic arts. ... Read more

Product Description
The first and only directory to PostScript Type 1 fonts contains full-page profiles for every available PostScript font, illustrations of all characters, and suggestions for effective use, as well as a chapter on the Adobe Systems's new font technology. ... Read more

Product Description
Font & Logos provides both an overview of typography and a technical guide for decisions about legibility, font design, the compatibility of type styles, and the function of type within logos. Anyone who loves letters will delight in the myriad forms that appear in the book's diagrams and exemplars ... Read more

Customer Reviews (2)

excellent
Great book. Required reading for any aspiring [type] designer. We covered about half of the content in this book in a quarter of type design using handouts but the book provides a more exhaustive coverage. It is a tremendous resource for designing type, type families, and includes a great sampling of 20 or so sans, serif, and script faces.

Required reading for designers and design students
Fonts & Logos is required reading for any student or designer, whether newcomer or experienced, who needs to develop a logo for assignment, client or boss. Fonts & Logos is a major achievement, a 5 pound, 385-page, 9 by 12-inch labor of love. Fonts & Logos offers a book length equivalent of a yearlong college-level class delivered by one of the world's leading logo designers.

Fonts & Logos describes, and in large, annotated illustrations shows, the process by which the characters (or glyphs) of an ordinary alphabet are converted into an attractive, memorable logotype representing a firm's image. One of the book's strengths is the way it not only shows the original alphabet as well as the final logo, but it also shows rejected alternatives and describes some of the reasons the alternatives were rejected or didn't work as well as the final choice. There's magic in comparing a "straight" alphabet with the resulting logo as well as understanding the subtle changes that often transform everyday characters into memorable logos.

In addition to learning by "looking over the shoulder" of an experienced logo designer, Fonts & Logos will enhance the reader's knowledge of, and appreciation for, the subtleties of type design. Large specimens (enlargements of characters often four inches tall) reveal the subtleties that separate one typeface design from another and the craftsmanship that type designers engage in to create attractive, easy-to-read typeface designs. At large size, the details of the typefaces and resulting logos emerge with power and strength....

For the price of one or two "everyday" (i.e. discardable) books, students and designers can invest in a finely-produced book they will likely keep forever.If you're serious about your design career, make this your "investment of the week." ... Read more

Product Description
The 21st century promises no shortage of technological advances that will permit people to rethink how they used to go about tasks long a part of life, from doing laundry to desigining a typeface. Mark Batty Publisher proudly announces the first two titles in an ongoing series that will track, respond to and engage with the issues and possibilities of 21st century graphic design and typography, culling information from the sources that create, implement and make popular these innovations.These first two books, dot-font: talking about fonts and dot-font: talking about design, comprise essays written by John Berry on the respective topics.Whether discussing the work of Matthew Carter, Gerard Unger or Sumner Stone, or investigating the page layout of voter pamphlets or the use of letterpress in the digital age, Berry's understanding of the past provides the perfect context to take issues of design and typography into the future.John Berry is a graphic designer and the former editor of U&lc. He has written extensively on design and typography. ... Read more

Customer Reviews (2)

A must read & have book for any designer
Great reading material for anyone who believe in aesthetically followed design. Even if think of yourself as the most experienced graphic designer or typographer, you aren't if you haven't experienced this book.

Another Creative Tome About How We See Information
John D. Berry continues his publication of essays in this second in the series of thoughts on the influence of fonts ('typeface' for those of us who grew up in an earlier time!), this time extending his thoughts on the effect of the appearance of letter formation on the eye as pertaining to design.In many ways this second volume excels over the first in ease of reading and in appeal to the non-typographer student: more visual information and less didactic facts that can be head-scratchers.

This series of essays are grouped into categories that truly help the reader absorb all the information Berry and friends offer.After a lucid introduction the examination of fonts' influence on the way we perceive information (indeed, whether we take the time to read it or just pass it by), the book is divided into 1) Practice and Ideas, 2) Real-World Effects, 3) Design All Around Us, 4) Design On The Page, and finally 5) Design and Culture.In these wisely organized (and beautifully illustrated topics Berry presents his views and evidence on how the mixing of new and old fonts, traditional and radical fonts, and even the bold versus italic versus whisper thin fonts combine to make an impact.There is much psychology shared here and reading Berry's essays helps us to think about and notice the way newspapers grab our attention for some topics and defray attention from others: information presented to our eyes penetrates the page-brain barrier chiefly because of the way the information is designed typographically.

Berry extends his discussion to relate to the manner in which museum exhibitionsare influenced by font and graphic design to enhance viewer understanding, how book design on covers influences reads whether to buy or not, and how important design elements are in influencing public consumption of products.All of this information is shared in a jovial manner of writing that allows the reader to learn while maintaining tongue in cheek!Few writers are able to convey this kind of information beyond the purview of the immediate intended audience of graphic designers to embrace any reader fascinated about factors that influence our perception of the world. This is another book that deserves a wide audience.It is a very fine read.Grady Harp, March 07 ... Read more

Product Description
'Name This Font - Volume II' covers 371 of the most popular and interesting uppercase fonts in current use. It illustrates decorative/design/display, script and blackletter/uncial letterforms. The individual characters of the alphabet are shown in separate charts, and arranged in accordance with variations in their shape.

Name This Font - A Practical Encyclopedia of Letterforms' is intended for use by all who work with text and letters - graphic designers, computer artists, copywriters, printers, typesetters. 'Name This Font' is an invaluable new tool that eliminates the tiresome and frustrating search for a font name through hundreds of pages of font catalogs. This unique publication is extremely helpful in (a) identifying a font in any medium - book, advertisement, billboard, computer or TV screen, (b) finding a font substitute, and (c) selecting a font to use.

'Name This Font' is envisioned as a multi-volume publication whose aim is to illustrate the most popular and interesting fonts in current use. The first two volumes start with the uppercase letterforms; these letterforms are the easiest to identify, and, as the ones most often used in headlines, signs and logos, seem to be most important. Future volumes will bring lowercase and italic faces, numerals and symbols.

'Volume 1' displays sans serif, serif and condensed classes. 'Volume 2' deals with the decorative/design/display, script, and blackletter/uncial fonts. Each volume is designed to be used independently of the other.

Individual characters of the alphabet are arranged in separate charts, where just one letterform is shown, progressively, in all its variations. The letterforms in charts are large (72 points), making all details of their design easily noticeable. This original and highly-efficient arrangement allows the user to find the name of a given letterform in a matter of seconds. ... Read more

Customer Reviews (1)

Great Books for Identifying Fonts
These books have been very helpful in identifying fonts. Being a Production Artist, I often get a hardcopy of a layout and am expected to recreate it. Mr. Skrivan's books have been a great help in identifying fonts.These books have also been helpful in finding a font to use. If I need a specific type of font, I can look under individual letters and find which one I have in mind. This is most helpful with script, display and blackletter fonts.The only drawback is that the books are only uppercase letters. Hopefully, there will be a book for lowercase letters soon. ... Read more

Product Description

Customer Reviews (1)

Awesome- great condition- love it
The book has every old type face there is. These are the older ones that are harder to find but make the classic look I was going for in my crafts. ... Read more

Product Description
Dedicated mailing and e-mail campaign to targeted design and style related media. "Typo" tries to go beyond a conventional book on typography and show a varied selection of projects pertaining to several creative fields like graphic design, fashion, sculpture, industrial design, and architecture, among others, where artists and designers from all over the world use and experiment with typography. Many of the projects included in this book have been created by defying the barriers of typographic design to give way to original and alternative solutions in more or less evident ways to interact with the individual and provoke reactions, sensation. Stefan Sagmeister, Andrew Byrom, Olga Adelantado, Catherine Griffiths, Borja Garmendia, Silvia B., Why Not Associates, Gordon Young, David Defin and Pentagram are some of artists invited to appear in this book to show that the borders between design, art and typography don't really exist. ... Read more