61. Disease Resistant Roses The following is a list of the most reliably disease resistant roses. Call nurseryfor availability (510) 5264704. Amelia. medium pink. S. Felicite Parmentier. http://www.berkeleyhort.com/roses/r_diseaseresistant.html

Disease Resistant Roses Rose List 2003 Rose Classifications How To Grow Roses Selecting Climbers ... Leaf-Eating Pests Disease Resistant List When Roses Bloom The following roses have proven themselves to be highly resistant to powdery mildew, black spot and rust in our location. Disease resistance will vary with location and cultural techniques. A few classes of roses are all very healthy. These include the rugosas and other species roses, as well as many modern hybrid shrubs. The following is a list of the most reliably disease resistant roses. Alba Bourbon Centifolia Chinensis ... Species Repeat: Fragrance: L M S Type Name Color Repeat Frag Alba Amelia medium pink S Felicite Parmentier light pink M Mme Plantier white M Top of Page Type Name Color Repeat Frag Bourbon Boule de Neige (Snowball) white S Louise Odier (Mme. De Stella) pink blend S Mme Isaac Pereire deep pink S Top of Page Type Name Color Repeat Frag Centifolia Centifolia Muscosa (Common Moss) medium pink S Juno light pink S Petite Lisette deep pink M Top of Page Type Name Color Repeat Frag Chinensis Arethusa yellow blend M Hermosa (Armosa, Mme. Neumann)

62. Irish Potato Disease Descriptions - Pink Rot Of Tubers The internal tissues appear creamcolored when cut, but turn salmon pink after15 - 20 minutes. October, 1996. Previous disease. Next disease. Back to Index. http://plantpathology.tamu.edu/Texlab/Vegetables/Potato/prt.html

Pink Rot of Tuber Symptoms on Potato Pink Rot of Tubers (fungi - Phytophthora parasitica and P. cryptogea ): Diseased tubers are spongy and initially discolored around the point of stolon attachment. Later, they become discolored around the buds and lenticels. The internal tissues appear cream-colored when cut, but turn salmon pink after 15 - 20 minutes. They gradually become darker, turning black after about 1 hour. Diseased potatoes have been observed in the Texas High Plains primarily in furrow irrigated fields with clay soils. Control includes selecting sites with good soil drainage and avoiding excessive irrigation late in the growing season. October, 1996

63. HTML 4 Transitional Porites pink Blotch disease. A CoralList Server Discusion Thread. Allof the messages dealing with the pink Blotch disease follow. http://www.coral.noaa.gov/themes/blotch-thread.html

Porites Pink Blotch Disease A Coral-List Server Discusion Thread The following thread began when James M. Cervino posted a message asking about the disease. It started an interesting discussion. All of the messages dealing with the Pink Blotch disease follow. Many of the writers included a previous message in their messages. For simplicity, the included messages have been replaced by a link to the previous message that was quoted. If you follow that link, moving back in your browser should bring you back to your original position. This should continue to work even if you download the document to your machine. If you have any difficulties navigating this document, send a message to the CHAMP WebMaster From: James M. Cervino Subject: Porites Pink Blotch Disease Date: Friday, May 07, 1999 6:08 PM Regarding the Porites Pink Spot/Ring/Blotch Disease, I have seen this syndrome at many sites in the Pacific....including my study sites in Papua New Guinea. I collected samples and brought them back to my lab on ice. I observed what appears to be a mesh work of hyphae, as well as a high concentration of coral mucus. I have heard that someone has isolated a fungus (European marine biologists) I see this particular syndrome closer to the continental slope, and it seems to disappear in the outer reefs (far away from anthropogenic run-off or deforestation). If this pink blotch is isolated and proven to be a confirmed fungus and not a symbiotic consortium of bacteria, would it be easy to link this un-known species to the land as a soil based microbe from soil run-off?

64. 7-13-01 Frost: "Pink Brush Disease" Of Spruce Alerts 07130004 01/14/03. 7-13-01 Frost pink Brush disease ofSpruce. http//www.msue.msu.edu/ipm/CAT01_land/L07-13-01.htm 4 http://www.msue.msu.edu/imp/modc1/07130004.html

Michigan State University Extension 1999-03 Landscape CAT Alerts - 07130004 7-13-01 Frost: "Pink Brush Disease" of Spruce http://www.msue.msu.edu/ipm/CAT01_land/L07-13-01.htm#4 Go To Top of File Michigan State University Extension Home Page Main Page for this Data Base ... Landscape CAT Home Page This information is for educational purposes only. References to commercial products or trade names does not imply endorsement by MSU Extension or bias against those not mentioned. This information becomes public property upon publication and may be printed verbatim with credit to MSU Extension. Reprinting cannot be used to endorse or advertise a commercial product or company. This file was generated from data base C1 on 01/28/03. Data base C1 was last revised on 01/14/03. For more information about this data base or its contents please contact catalert@msue.msu.edu . Please read our for important information about using our site.

65. Nutramedical's Disease Index: Pink Eye (pink Eye). Factors that can contribute to the disease include bacterial infection,injury to the eye, allergies, and substances that are irritating to the eye http://www.angelfire.com/biz3/nutramedic/PinkEye.html

Conjunctivitis (Pink Eye) Etiology: The conjuctiva is the mucous membrane that lines eyelids and is reflected onto the eyeball. Conjunctivitis is the inflammation of this mucous membrane. CAUSES: Conjunctivitis is highly contagious when it is caused by a viral infection. Factors that can contribute to the disease include: bacterial infection, injury to the eye, allergies, and substances that are irritating to the eye such as fumes, smoke, contact lens solutions, chlorine from swimming pools, chemicals, make-up, or any other foreign substance that enters the eye. SYMPTOMS: Eyes may appear swollen and bloodshot; they are often itchy and irritated. Because the infected membrane is often filled with pus in conjuncivitis, the eyelids often stick together after being closed for long periods. If pain and blurred vision occur, seek medical attention immediately. NUTRIENTS:............. Vitamin A emulsion , 100,000 IU daily for a month, then 25,000 IU daily from capsule form, helps promote immunity to viral infection. Vitamin C , 2,000-6,000 mg. per day in divided doses, protects the eye from further inflammation and enhances healing.

66. The Pink Sheet - Pharmaceutical News And Biotechnology News FDA's choice of an infectious disease specialist to head its risk management panelmay reflect post Subscription Info last week's pink Sheet story summaries. http://www.fdcreports.com/pinkstory.shtml

(see related item, In Brief Regulatory TV/Video Service Subscribe to F-D-C Advertising Resources Pharmaceutical Executive Recruitment ... Directions to F-D-C

67. Health: Diseases P Pain relief microwave heating pad solution; Parkinson's disease information;Learn about Parkinson's disease; pink eye treatments; Pinworm infection; Posterior http://www.essortment.com/in/Health.Diseases/

Health: Diseases about this site Back to main site Find A Site articles are alphabetized by subject A Facts about alcoholism Signs and symptoms of Alcoholism Types of amnesia ADHD information ... What are the symptoms and causes of anorexia nervosa? B BREAST CANCER SYMPTOMS Bulimia nervosa treatment Bulimia: the teenage eating disorder Are you positive it's a bladder infection? ... Treatment for bladder infection C Cancer of the lymph node called Hodgkin's lymphoma Cancer radiation therapy: what the patient needs to know part II Cancer radiation therapy: what the patient needs to know, part I Carpal tunnel syndrome prevention ... What are cataracts? D Dengue fever prevention Symptoms and types of Diabetes Depression and the holidays Diabetes care ... Symptoms and diagnosis of diabetes E E-coli infections E-coli poisoning Epidermodysplasia verruciformis Epilepsy and it's treatment ... The Ehlers Danlos syndrome F About Fibromyalgia Treatments for Fibromyalgia The symptoms of Fibromyalgia Diseases that show up in your fingernails ... What is Fibromyalgia and can this disease be cured?

68. Pink Eyelids? --- HealthandAge Potential causes of pink eyelids might include contact allergy; environmental allergy;thyroid disease (Grave's disease); liver disease; an eyelid disorders http://www.healthandage.com/Home/gm=20!gid7=274

English site German site March 31, 2003 Home Health Centers HealthandAge Network News ... Primer on Aging Choose Font Size Normal Large Extra Large Pink Eyelids? Home RELATED QUESTION Pink Eyelids? June 20, 2002 Question My 83-year-old mother's eyelids are pink. This started about a month ago and it comes and goes. We haven't been able to think of any foods she's eaten that might cause this. She has high blood pressure for which she takes medicine, and also has a leaking heart valve, but she refused a stress test. Should she see an eye doctor or her family doctor? Answer The eyelid skin is the thinnest in the body, and with age it becomes even thinner and the fat around the eyes begins to protrude forward giving a baggy appearance. Potential causes of pink eyelids might include: contact allergy; environmental allergy; thyroid disease (Grave's Disease); liver disease; an eyelid disorders (obstructed gland; inflammation); and fluid retention. Allergens in the air can cause the eyelids to swell and become pink in color. Generally the eyes will be red and quite itchy and watery. Another possibility would be a new laundry or hand soap, eyelid cosmetics, hairsprays, a new pet, or is wearing a new clothing material outfit on a regular basis. These agents could be causing a local contact-type allergy, which again could be mild, but significant enough to cause the eyelids to intermittently become pink. Some generalized diseases can also cause skin coloration changes. They include connective tissue disease (lupus); thyroid disorders, liver disease, and others. However, the skin color changes would not be so intermittent in nature if this were the case.

69. Skin-Disease.com: Information, Dermatitis, Photosensitivity, Bacterial, Fungal, Information on skin diseases and treatments. Part of the ALtruis Biomedical Network.Category Health Conditions and diseases Skin Disorders...... Rubella is a highly contagious viral disease transmitted by contact with nasal or Thelesions manifest as small, irregular, pink spots or bumps that usually http://www.skin-disease.com/

Healthcare professionals and scientists have carefully prepared this ALtruis Biomedical Network-affiliated site, intended for informational purposes only Partners: Dermatitis Bacterial Viral Fungal ... Photosensitivity Diseases of Skin Inflammatory Diseases: Acne Acne is a chronic inflammatory disease of the sebaceous (oil) glands and hair follicles. The scattered lesions caused by acne can manifest as single or multiple bumps generally called nodules or papules. The lesions are associated primarily with the sebum-producing glands that surround hair follicles in skin that is visibly greasy. Lesions are typically distributed to the face, neck, chest, shoulders, back and upper arms. Dermatitis /Eczema Both dermatitis and eczema refer to superficial inflammatory diseases of the skin. Contact Dermatitis (CD) Contact dermatitis is an inflammation caused when your skin comes in contact chemical allergens or mechanical irritants. Primary-irritant CD is a nonallergic skin reaction to an irritant. Lengthened or repeated exposure to the irritant is necessary to cause skin damage. Allergic CD is a delayed hypersensitivity dermatitis. This a cell-mediated hypersensitivity reaction to allergens in the environment. Some causes of allergic CD include: poison ivy, industrial chemicals, various drugs, latex, hair dyes, and some metals.

70. Teagasc - Project Report - 4356 - Epidemiology And Control Of Pink Rot Of Potato It was concluded that the disease was pink rot. In 1997 foliar applicationsof the systemic fungicide metalaxyl were evaluated for its control. http://www.teagasc.ie/research/reports/crops/4356/eopr-4356.htm

Home Press Releases Events Publications ... Quick Search Epidemiology and Control of Pink Rot of Potatoes E. O'Sullivan and L.J. Dowley Crops Research Centre, Oak Park, Carlow ISBN 1 901138 73 9 September 1998 This report is also available in the printer-friendly Adobe Acrobat PDF (29 KB) format. Summary Rotting of tubers was reported in early potato crops in Co. Wexford in 1995. Geotrichum candidum , which causes a condition known as rubbery rot, was isolated from a sample of affected tubers. In further investigations in 1996 both G. candidum and Phytophthora erythroseptica , the cause of pink rot, were isolated from diseased tubers. In pathogenicity tests P. erythroseptica re-infected tubers while G. candidum did not. It was concluded that the disease was pink rot. In 1997 foliar applications of the systemic fungicide metalaxyl were evaluated for its control. The level of control obtained was insufficient to overcome the problem which pink rot can cause in early potatoes. Introduction There were widespread reports of soft rotting of potato tubers in first and second early crops in Co. Wexford in 1995. An investigation of some crops in late July showed that the problem was not soft rot but a condition similar to pink rot caused by Phytophthora erythroseptica . This disease was first described in Ireland by Pethybridge (1913) and was subsequently reported in several other countries (Stamps, 1978). The affected tubers, while soft and spongy, remained intact. The exposed surfaces of cut tubers turned pink and subsequently black. In a preliminary study

71. Pink Rot Images This group also includes the late blight fungus, Phutophthora infestans, althoughthe disease cycle for late blight is much different that either pink rot or http://www.ndsu.nodak.edu/instruct/gudmesta/lateblight/image1.html

Pink Rot and Leak (Water Rots) Neil C. Gudmestad, Gary A. Secor and Bacilio Salas Department of Plant Pathology North Dakota State University Water rots of potato are a problem that many growers deal with to some degree every year. Tubers that have water rot appear discolored and may have a waterlogged appearance that will often be dotted with white tufts of fungal growth. There are actually two different types of water rot, pink rot and Pythium leak, each caused by a different fungus. PINK ROT Probably the most prevalent of the two water rots is pink rot caused by the soil-borne fungus Phytophthora erythroseptica . This disease can be found in the field before harvest and is characterized by rotted tuber tissues that turn pink after exposure to air for 20 to 30 minutes. Another important diagnostic trait for pink rot is that the rot will usually appear to start from the stem end of the tuber and will then progress through the tuber in a very uniform manner, often with a nearly straight line between the healthy and the diseased portions of the tuber. Pure pink rot is not a slimy soft rot, but infected tissues are easily, and often invaded by soft rot bacteria which will cause this symptom. In a tuber that is infected with the pink rot fungus alone, the rotted tissues will retain some structure and firmness but not nearly as much as the healthy portions of the tuber. The texture of the infected tuber tissue is much like that of a boiled potato. We refer to this as a "cooked potato" texture. Another feature of pink rot is the characteristic smell of ammonia that is given off by pink rot infected tubers. This odor can frequently be defected in potato storages prior to the development of visual symptoms.

72. FIRST REPORT OF PINK SEED OF PEA CAUSED BY ERWINIA RHAPONTICI IN THE UNITED STAT Interpretive Summary pink seed is a disease normally associated withwheat, but has in Canada also been reported from field pea. http://www.nal.usda.gov/ttic/tektran/data/000012/75/0000127590.html

TEKTRAN FIRST REPORT OF PINK SEED OF PEA CAUSED BY ERWINIA RHAPONTICI IN THE UNITED STATES Author(s): SCHROEDER BRENDA LUPIEN SHARI L DUGAN FRANK M Interpretive Summary: Keywords: plant germplasm seed storage pollination genetic diversity host resistance endophytes Contact: USDA-ARS PLANT GERMPLASM PO BOX 646402, WSU PULLMAN WA 99164 FAX: (509)335-6654 Email: fdugan@mail.wsu.edu Approved Date: TEKTRAN United States Department of Agriculture Agricultural Research Service Updated:

73. The Pink Ribbon Trap to demand better treatments, more research into the causes of the disease and more Anewly invigorated breastcancer movement will not be as pink and cuddly as http://www.bcaction.org/Pages/GetInformed/PinkRibbonTrap.html

Home Get Informed! BCA's Op-Ed Pieces The Pink-Ribbon Trap Breast cancer activism has to go beyond simply encouraging women to get mammograms and joining support groups by Barbara A. Brenner and Barbara Ehrenreich The Los Angeles Times Dec 23, 2001 For almost a decade, American women, along with their families and friends, have marched, run, hiked and even climbed mountains in the name of breast-cancer "awareness." They have affixed pink ribbons to their lapels or worn special breast-cancer-themed garments like the Ralph Lauren pink pony T-shirt. They have distributed and displayed hundreds of breast cancer-related tschotchkes, from pink teddy bears to breast cancer awareness bank checks. One goal of all this activism has been to raise money for breast-cancer research, but the larger, more diffuse, aim is always "awareness": getting out the message that "early detection saves lives" and that the best means of detection is the annual screening mammogram, or, as Rosie O'Donnell puts it, going out and getting "squished." So it must have come as a shock to most of America's grass-roots breast-cancer activists that a Danish study, reported in the Oct. 20 Lancet, found no evidence that routine mammography reduces the death rate from breast cancer. There will be continuing debate and no doubt- -given the American medical establishment's huge financial investment in mammography screeningsharp attacks on the Danish study. But this is not the first major study to challenge the dogma that mammography is our first and best line of defense against the disease. It was five years ago, in 1996, that David Plotkin, director of the Memorial Cancer Research Foundation of Southern California, concluded from a review of studies available then that the benefits of routine mammography are "not well established; if they do exist, they are not as great as many women hope."

74. Young's Nurseries Inc.- Crabapples Habit is symmetrical to 1520' high and wide. Very disease resistant.Jewelberry – pink buds open to single white flowers. Fruits http://youngsnurseries.com/crabapples.html

Young's Hours Monday - Saturday 8:00 am to 5:00 pm " Serving Fairfield, Litchfield and Westchester County since 1930 " This is not an E-Commerce Site. Young's Nurseries Open all year long... Start thinking about your spring time project! Come in and visit with one of our designers to give you the head start you need. Plant Catalog Retail e-m ail newsletter ... Staff plant reference library Crabapples Deer Resistant Plants Japanese Maples Lilacs ... Viburnums Crabapple Varieties: Adams – Carmine-red buds open to rosy-pink single flowers which fade to dull pink. Fruits are red, 5/8" across and persistent. Habit is rounded and dense to 25' tall and wide. Very disease resistant. Brandywine – Reddish-pink buds open to double, fragrant, deep rose-pink flowers. Fruits are yellow-green and 1 in diameter. Vigorous, with a symmetrical growth habit. Leaves are dark green with a reddish overcast. Grows 15-20' high and wide. Fairly disease resistant. Candymint – This is a variety of the Sargent Crabapple. Red buds open to single, rose-pink flowers edged in red. Fruits are small and deep purple. Habit is horizontal with dense branching. Grows to 10' high and 15' wide. Leaves are purplish-green. Very disease resistant.

75. Turfgrass Disease Control solely to Fusarium blight. 4 pink Patch disease was recently foundto be a disease distinct from red thread. Thus, there are few http://www.ampacseed.com/disease.htm

turfgrass diseases Controlling Turfgrass Diseases Much of the information below comes from Ohio State University. Our thanks to their research. If you have additional information that you think should be included, or links that would be helpful, please let us know Click here to view photos of various turfgrass diseases. Algea Anthracnose Blight Brown Patch ... Slime Molds Snow Mold - See Fusarium Patch and Typhula Blight Stripe Smut Summer Patch Take-All Patch ... Yellow Tuft Algea Susceptibles Turfgrasses: All Cultural Control: Reduce shade, Avoid excessive fertilization, Improve soil drainage. Fungicide/Nematicide (Active Ingredient): Mancozeb top Anthracnose Collectotrichum graminicola Season: July-Aug. Susceptibles Turfgrasses: ANNUAL BLUEGRASS , Bentgrass, Fine fescue Cultural Control: Fertilize and water to maintain vigor, Aerate and improve root growth. Fungicide/Nematicide (Active Ingredient): Benomyl , Triadimefon,Thiohanate-Methyl , Propiconizol, Fenarimol, Cyproconazole top Dollar Spot Lanzia and Moellerodiscus , spp. formerly

76. Common Category Variety Secondary Height Spread Foliage Fall Crabapple, ‘Indian Magic’, 15’ 20’, 20’, Dark Green, Yellow,Open Rounded, Dark pink, Very disease-resistant. Glossy red fruit http://skyhorsestation.com/crabapple.html

Common Category Variety Secondary Height Spread Foliage Fall Color Shape Flower Special Features SOIL LATIN Crabapple Green N.A. Upright Spreading Pink Red fruit, similar to Robinson Crabapple. Well Drained, Not Particular MALUS Crabapple Burgundy Cast Oval Rose-Pink Green Fruit Well Drained, Not Particular MALUS Crabapple Green Yellow Upright, Spreading White Very pretty tree. Well Drained, Not Particular MALUS Crabapple Purple N.A. Oval Red Foliage fades to bronze green in summer. Bright red fruit. Crabapple Green Insignificant Upright White Golden Fruit that persists into Winter. Very disease resistant. Excellent Street Tree. Well Drained, Not Particular Crabapple Dark Green Yellow Open Rounded Dark Pink Very disease-resistant. Glossy red fruit that changes to golden orange and persists into Winter. Beautiful fall color. Well Drained, Not Particular MALUS Crabapple Japanese Floribunda Green N.A. Spreading, Irregular Pink The oldest flowering Crab in the horticultural trade. Has yellow-red fruit. Minimum Maintenance, fragrant flower. Beautiful winter silhouette. Well Drained, Not Particular

77. Managing Turfgrass Diseases nivale. pink snow mold is the name used to describe the disease associatedwith snow cover, appearing when snow melts. Fusarium http://www.agronomy.psu.edu/Extension/Turf/TurfDis6.html

78. The Pest And Disease Lab - Hibiscus Mealy Bug July 2000 July 2000. Watch for this One pink Hibiscus Mealybug. They secrete a white cottonlike egg mass, irregular in shape, and lay from 300 to 600 pink eggs. http://www.lebepsgarden.zipworld.com.au/archive_pests_diseases_hibiscus_mealy_bu

Control methods recommended will only be non-chemical or biological. It would be impossible to supply chemical names for control as regulations and chemicals registered for that pest vary greatly not only from country to country but states and even countys. Chemicals should only be used as a last resort and then only a low toxic chemical should be applied. July 2000 Watch for this One: Pink Hibiscus Mealybug The Pink Hibiscus Mealybug (PHM) Maconellicoccus hirsutus is no ordinary pest and it could be on it's way to your area. It attacks more than 200 kinds of plants, as the name implies it attacks hibiscus but also others including beans, chrysanthemum, citrus, coconut, coffee, cotton, corn, croton, cucumber, grape, guava, , peanuts, pumpkin, rose, and mulberry. It arrived in Grenada in 1994 spread to Guyana in South America and at least 14 other Caribbean islands. It has now established itself in central and northern Africa, India, Pakistan, northern Australia, and southeastern Asia, and now in tropical areas in the Western Hemisphere. As far as I can ascertain from research it has not yet hit continental United States. But the feeling is it's only a matter of time. Although the Plant Protection and Quarantine branch of the U.S. Department of Agriculture's (USDA) Animal and Plant Health Inspection Service (APHIS) are trying to keep this exotic pest out of the country, as I'm sure are other similar departments in other countries.

79. GIS, Geostatistics, And Plant Disease Management Data and background pink Bollworm (PBW) is an important pest on cotton both in tofind the temporal and spatial patterns of pest and disease epidemics, which http://ag.arizona.edu/PLP/GIS/Pakistan/pak_pbw.html

Spatial and temporal models of Pink Bollworm population in Pakistan in 1998. Figure 1 (Click the figure to see enlarged picture) Data and background: Pink Bollworm (PBW) is an important pest on cotton both in Pakistan and the United States(see web reference ). PBW population data were collected by the Central Cotton Research Institute (CCRI) from over 1000 locations in Punjab province in Pakistan between June 8 and Oct 26,1998. The population data are based on moths counted in sex pheromone traps weekly. Data are expressed as moth catches per trap per night. The time span covers most of the growing season of cotton in Pakistan. The sample locations are shown in figure 1 . The data were analyzed in the Department of Plant Pathology in the University of Arizona using Geostastistics and GIS. We are trying to find the temporal and spatial patterns of pest and disease epidemics, which can be consulted as part of a pest management program. The temporal and spatial patterns are shown below. Results and analysis: Figure 2( click the figure to see details of analysis Temporal patterns .The PBW population is very low at the beginning of the season in most of the sampled area. Figure 2 show the results from each district. In figure 2 we can see the trend of PBW population during the season in all of districts where samples were taken : 1) The PBW populations increase progressively from June 8th to around July 27th; 2) They come to a peak between July 20th and Aug 3rd; 3)The populations level off or decline ofter Aug 3rd. Trap counts are relatively high until the end of the season. In some of the districts, the values have a slight increase after Oct 12th (For example, the Sahiwal, Rannanpur and Layyah districts).

80. Business 2.0 - Magazine Article - The Selling Of Breast Cancer Over the past 10 years, breast cancer has become pink. launched a campaign to getwomen to lobby Congress instead of just shopping to fight the disease. http://www.business2.com/articles/mag/0,1640,46296,00.html

Try an Issue of Business 2.0 Free! Expanded Search document.writeln(styles); document.write(form_body); The Selling of Breast Cancer Is corporate America's love affair with a disease that kills 40,000 women a year good marketing or bad medicine? By Susan Orenstein February 2003 Issue E-Mail This Article Format for Printing Write to the Editor Related Articles 6,160,717,289 Cures for Cancer - August 01, 2001 Business 2.0 Great Genes - February 01, 2002 Business 2.0 And Now, a Word from Our Sponsor - September 29, 2000 Business 2.0 Recommended Links Healthcare Industry Marketing Following the Money Read the business behind the cause In the summer of 2000, ice cream and frozen yogurt maker Dreyer's ( DRYR Dreyer's had just encountered one of the many pitfalls in the increasingly crowded and competitive realm where business and charity meet and discovered, as many companies have, that people play rough in there. More and more, U.S. businesses see tying their corporate identities to good causes as a powerful marketing tool , and breast cancer has become the queen of all good causes. It generates a staggering array of promotions and company tie-ins: During Breast Cancer Awareness Month in October, for instance, you could "Cook for the Cure" using a pink KitchenAid mixer, "Clean for the Cure" with a Eureka vacuum cleaner, be "Fit for the Cure" through a custom Wacoal (

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