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41. Advertising by Design: Creating Visual Communications with Graphic Impact by Robin Landa | |
![]() | Paperback: 256
Pages
(2004-06-09)
list price: US$50.00 -- used & new: US$42.45 (price subject to change: see help) Asin: 0471428973 Average Customer Review: ![]() Canada | United Kingdom | Germany | France | Japan |
Editorial Review Product Description Advertising by Design is a brilliantly accessible approach to the creative process behind effective, memorable advertising. Written specifically for design students, this full-color text provides a highly illustrative, behind-the-scenes look at developing successful ads for a variety of media--including print, television, online, and guerrilla advertisements--empowering students to find creative solutions. Advertising by Design encourages students to push past the obvious design choices to find the big idea! Dozens of celebrated ad campaigns demonstrate such concepts as the visual and verbal relationship, visual metaphors, creating unified campaigns, and many others. Fully supplemented with interviews from esteemed creative directors and chapters on developing imaginative ideas, copywriting, and advertising history, Advertising by Design is a perfect text for beginning and intermediate advertising design courses and core courses in all visual communications programs that incorporate advertising concepts and design strategies. Customer Reviews (6)
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42. Juergen Teller: Marc Jacobs Advertising 1998-2009 (v. 1) | |
![]() | Hardcover: 576
Pages
(2010-09-01)
list price: US$120.00 -- used & new: US$75.60 (price subject to change: see help) Asin: 386521715X Average Customer Review: ![]() Canada | United Kingdom | Germany | France | Japan |
Editorial Review Product Description Customer Reviews (3)
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43. Creative Strategy in Advertising by Bonnie L. Drewniany, A. Jerome Jewler | |
![]() | Paperback: 352
Pages
(2010-03-09)
list price: US$151.95 -- used & new: US$115.28 (price subject to change: see help) Asin: 1439082707 Average Customer Review: ![]() Canada | United Kingdom | Germany | France | Japan |
Editorial Review Product Description Customer Reviews (6)
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44. The Internet Escort's Handbook Book 2: Advertising and Marketing by Amanda Brooks | |
![]() | Perfect Paperback: 432
Pages
(2009-02-23)
list price: US$29.95 -- used & new: US$29.95 (price subject to change: see help) Asin: 0978094417 Average Customer Review: ![]() Canada | United Kingdom | Germany | France | Japan |
Editorial Review Product Description The second in The Internet Escort's Handbook series, this covers all aspects of advertising and marketing online. Successfully Creating and Selling Your Image Online is really about knowledge. Enter the online world with confidence and a full array of tools to use in making the income you want. Arm yourself with knowledge against those who would happily take advantage of you. A few of the over 50 topics covered: Customer Reviews (2)
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45. Advertising and Promotion: An Integrated Marketing Communications Approach by Dr Chris Hackley | |
![]() | Paperback: 360
Pages
(2010-03-03)
list price: US$55.95 -- used & new: US$43.88 (price subject to change: see help) Asin: 1849201463 Canada | United Kingdom | Germany | France | Japan |
Editorial Review Product Description |
46. Advertising Design and Typography by Alex White | |
![]() | Hardcover: 224
Pages
(2006-10-15)
list price: US$50.00 -- used & new: US$34.62 (price subject to change: see help) Asin: 1581154658 Average Customer Review: ![]() Canada | United Kingdom | Germany | France | Japan |
Editorial Review Product Description * Best-selling design author has unique philosophy and expertise This unique, comprehensive overview of advertising design strategies, written by a best-selling, award-winning designer, will help students and professionals in advertising, design, and typography understand and use persuasive visual messaging. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type and image relationships are covered in depth. Readers will also learn how print design compares to television, web, and interactive design, and how to apply each style to create persuasive designs. The extensive section on typography offers essential information on how readers perceive type, typographic history, principles, and practice. Helpful appendices include an extensive glossary, bibliography, and art director’s checklist. Complete with more than 1,500 examples and illustrations of outstanding advertising design from around the world, Advertising Design and Typography is a groundbreaking book that will train the reader’s mind to! see more accurately and more critically--ultimately changing the way designers think and develop visual ideas. Customer Reviews (7)
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47. Trust in Advertising by Victoria Michaels | |
![]() | Paperback: 452
Pages
(2010)
-- used & new: US$16.99 (price subject to change: see help) Asin: 1936305291 Average Customer Review: ![]() Canada | United Kingdom | Germany | France | Japan |
Editorial Review Product Description Customer Reviews (3)
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48. The Advertising Research Handbook, Second Edition by Charles E. Young | |
![]() | Paperback: 462
Pages
(2008-10-01)
list price: US$22.95 -- used & new: US$16.00 (price subject to change: see help) Asin: 0615244963 Average Customer Review: ![]() Canada | United Kingdom | Germany | France | Japan |
Editorial Review Product Description Customer Reviews (1)
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49. The Man Who Sold America: The Amazing (but True!) Story of Albert D. Lasker and the Creation of the Advertising Century by Jeffrey L. Cruikshank, Arthur W. Schultz | |
![]() | Hardcover: 480
Pages
(2010-08-12)
list price: US$27.95 -- used & new: US$16.99 (price subject to change: see help) Asin: 1591393086 Average Customer Review: ![]() Canada | United Kingdom | Germany | France | Japan |
Editorial Review Product Description We're living in the Age of Persuasion. Leaders and organizations of all kinds--public and private, large and small--fulfill their missions only by competing in the marketplace of images and messages. To win in that marketplace, they need advertising. This has been true since the advent of mass media, from mass-circulation magazines and radio through the age of television and the Internet. Yet even as they use advertising to capture consumers' imaginations and build their brands, few people know of the ingenious and tormented man who built the modern advertising industry and shaped a new consumer sensibility as the twentieth century unfolded: Albert D. Lasker. Drawing on a recently uncovered trove of Lasker's papers, Jeffrey Cruikshank and Arthur Schultz have written a fascinating biography of one of the past century's most influential, intriguing, troubled, and instructive figures. Lasker's creative and powerful use of "reason-why" advertising to inject ideas and arguments into ad campaigns had a profound impact on modern advertising, foreshadowing the consumer-centered "unique selling proposition" approach that dominates the industry today. His tactics helped launch or revitalize companies and brands that remain household names--including Palmolive, Goodyear, and Quaker Oats. As Lasker rose in prominence, he went beyond consumer products to apply his brilliance to presidential politics, government service, and professional sports, changing the game wherever he went, and building a vast fortune along the way. But his intensity had a price--he was felled by mental breakdowns throughout his life. This book also tells the story of how he fought back with determination and with support from family and friends in an age when lack of effective treatment doomed most mentally ill people. The Man Who Sold America is a riveting account of a man larger than life, who shaped not only an industry but also a century. Customer Reviews (8)
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50. 3,800 Early Advertising Cuts (Dover Pictorial Archive Series) by Deberny Type Foundry | |
![]() | Paperback: 192
Pages
(1991-04-01)
list price: US$17.95 -- used & new: US$10.59 (price subject to change: see help) Asin: 0486266583 Average Customer Review: ![]() Canada | United Kingdom | Germany | France | Japan |
Editorial Review Product Description Customer Reviews (2)
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52. Guerrilla Advertising: Cost-Effective Techniques for Small-Business Success by Jay Conrad Levinson President | |
![]() | Paperback: 304
Pages
(1994-06-08)
list price: US$14.95 -- used & new: US$1.50 (price subject to change: see help) Asin: 0395687187 Average Customer Review: ![]() Canada | United Kingdom | Germany | France | Japan |
Editorial Review Product Description Customer Reviews (6)
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53. What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds by Rex Briggs, Greg Stuart | |
![]() | Hardcover: 304
Pages
(2006-09-01)
list price: US$25.00 -- used & new: US$4.30 (price subject to change: see help) Asin: 1419584332 Average Customer Review: ![]() Canada | United Kingdom | Germany | France | Japan |
Editorial Review Product Description What Sticks is the one book that explains exactly how marketing and advertising works today! Based on new insights from analysis of over $1 billion worth of advertising. Decades ago it was okay to believe, as retail magnate John Wanamaker did, that “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” However, today the stakes are much higher. Marketing thought leaders Rex Briggs and Greg Stuart estimate that $112 billion in advertising spending in the U.S. alone is wasted, cutting deeply into company profits. What Sticks uncovers bold new insights from the largest-ever global marketing research project among 30 Fortune 200 companies, including: Procter & Gamble, Johnson & Johnson, Kraft, McDonalds, Unilever, Ford and others. This is a comprehensive and solutions-oriented book that outlines how any marketer, at any level, can guarantee their advertising succeeds. Marketers cannot ignore the findings or the solutions revealed in What Sticks, such as: * Why 47% of the advertising campaigns studied didn’t work and what you can do to guarantee yours does * How to spend the same advertising budget, but get better results * How to get your CFO and CEO to eagerly increase your marketing & advertising budget * How to forecast next year’s advertising budget (Hint: It’s not by using last year’s spending!) * How to immediately fix your advertising by applying these principles and real nuggets of wisdom Revitalize your advertising and join the new marketing revolution at www.whatsticks.NET Customer Reviews (22)
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54. The Truth About Pay-Per-Click Search Advertising by Kevin Lee | |
![]() | Paperback: 224
Pages
(2009-03-29)
list price: US$18.99 -- used & new: US$10.76 (price subject to change: see help) Asin: 0789738325 Average Customer Review: ![]() Canada | United Kingdom | Germany | France | Japan |
Editorial Review Product Description Everything you must know to optimize your search ads, increase your profits, and help customers find exactly what they’re searching for
• The truth about the search tax • The truth about competitive and network click fraud • The truth about testing and expansion
The Truth About Pay-Per-Click Search Advertising is a valuable resource for Internet marketers at both the tactical and strategic level regardless of company size. While PPC search engine advertising in Google, Yahoo, Microsoft, and other engines looks easy, competing successfully against competitors in a real-time auction for consumer's attention, clicks and dollars is no simple task. There are two kinds of PPC search marketers at the top of the paid placement results: brilliant marketers and irrational clueless amateurs. This book is designed to make sure that the reader becomes one of the brilliant marketers and learns how outmaneuver the competition. This book arms the reader with proven tactics and strategies that ensure success.
This book provides concrete, easy-to-grasp concepts, strategies, and tactics designed for both the hands-on search marketer as well as the supervisor focused on strategy. However, a basic understanding of some key search marketing and Internet marketing fundamentals will be helpful, though not essential, to the reader. To empower readers of all levels, the book contains a basic glossary of often-used terms (CPC, CPM, MaxBid, SERP) to ensure accessibility to all readers. Conversely, even the most seasoned paid search marketing professional will learn a great deal from this book.
To win in today's SEM PPC auctions and to continue to thrive, marketers need to figure out how to allocate budgets effectively and efficiently. The future of their business may depend on a good understanding of paid search and auction-based keyword-targeted media.
As an added bonus with purchase of “The Truth About Pay-Per-Click Search Advertising” you will receive a $200 free search advertising credit from Microsoft Advertising. This offer is for new account holders only. For details on the offer see kevinlee.net/book or the inside front cover of the book.
Customer Reviews (9)
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55. How to Put Your Book Together and Get a Job in Advertising: 21st Century Edition by Maxine Paetro | |
![]() | Paperback:
Pages
(2002-06)
list price: US$27.95 -- used & new: US$10.85 (price subject to change: see help) Asin: 1887229132 Average Customer Review: ![]() Canada | United Kingdom | Germany | France | Japan |
Customer Reviews (6)
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56. Advertising Now! TV commercial | |
![]() | Paperback: 448
Pages
(2008-02-03)
list price: US$39.99 -- used & new: US$6.91 (price subject to change: see help) Asin: 3822840297 Average Customer Review: ![]() Canada | United Kingdom | Germany | France | Japan |
Editorial Review Product Description As seen on TV! From Apple and Audi to public awareness, the very best of today's television ads Though most of us change the channel or make a trip to the bathroom during commercial breaks, there are actually ads out there that are more like thought-provoking short films than the pushy, one-dimensional, in-your-face ads we know and hate. Whether it's an ad for the latest Nike sneaker or to raise awareness about the hazards of speeding, a commercial has lot to communicate in under a minute, and it takes the sharpest creative minds to figure out how to execute ads that are entertaining and even eye opening while getting the message across. This guide rounds up the best commercials of recent years. Chapters are organized by subject, such as socio-political, food and beverage, cars, technology, and media, and individual entries include screenshots, art director briefings, pre-production material (such as sketches and storyboards), and a fact sheet listing technical details. This book is a must-have not only for creative professionals, but also for anyone who's interested in inventive commercials and what goes into making them. All ads featured in the book are on the included DVD. Customer Reviews (1)
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57. Kellogg on Advertising and Media | |
![]() | Hardcover: 304
Pages
(2008-04-25)
list price: US$29.95 -- used & new: US$16.00 (price subject to change: see help) Asin: 0470119861 Canada | United Kingdom | Germany | France | Japan |
Editorial Review Product Description |
58. The Golden Age of Advertising - the 50's | |
![]() | Hardcover: 352
Pages
(2005-05-15)
list price: US$14.99 -- used & new: US$35.00 (price subject to change: see help) Asin: 3822840904 Average Customer Review: ![]() Canada | United Kingdom | Germany | France | Japan |
Editorial Review Product Description Colorful capitalism (TASCHEN's 25th anniversary special edition) As McCarthyism swept across the United States and capitalism was king, white America enjoyed a feeling of pride and security that was reflected in advertising. Carelessly flooding society with dangerous misinformation, companies in the 50s promoted everything from vacations in Las Vegas, where guests could watch atomic bombs detonate, to cigarettes as healthy mood-enhancers, promoted by a baby who claims his mother feels better after she smokes a Marlboro. In this 25th anniversary special edition, you'll find ads for cars, travel, technology, liquor, cigarettes, movies, appliances, furniture, war bonds, toothpaste, you name it?the full spectrum of products and services available to the eager American consumer. These ads portray an accurate picture of the colorful capitalism that dominated the spirit of the 50s. Customer Reviews (14)
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59. Real Estate Advertising Made Easy by Mary Ellen Randall, Jamie M. Edwards | |
![]() | Spiral-bound: 114
Pages
(1987-01-01)
list price: US$29.95 -- used & new: US$24.25 (price subject to change: see help) Asin: 096817020X Average Customer Review: ![]() Canada | United Kingdom | Germany | France | Japan |
Editorial Review Product Description Customer Reviews (8)
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60. The Little Blue Book of Advertising: 52 Small Ideas That Can Make a Big Difference by Steve Lance, Jeff Woll | |
![]() | Hardcover: 288
Pages
(2006-07-06)
list price: US$19.95 -- used & new: US$6.62 (price subject to change: see help) Asin: B000S1KZQK Average Customer Review: ![]() Canada | United Kingdom | Germany | France | Japan |
Editorial Review Product Description Today everyone's groping around for processes and answers.They're turning to new gurus and the latest paradigm-shift marketing book in the hope that they'll find quick, easy answers. This isn't one of those books. It's the compilation of years of know-how that form a foundation on which you can build a lasting brand, an advertising campaign that works (regardless of your audience), and promotions that produce effective results. These principles worked for advertisers and marketers one hundred years ago, fifty years ago, ten years ago, and last week.They'll work for you next week, too-no matter how much the world keeps changing. Designed to be read quickly and referred to again and again, this is a toolbox of back-to-basics ideas that will help break creative logjams, settle disagreements with clients, and sharpen, focus, and generally improve any ad campaign.The Little Blue Book of Advertising offers relief, consolation, and sanity when the people around you might be losing their minds. For instance: Customer Reviews (15)
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