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$18.55
1. Commerce in Color: Race, Consumer
$17.74
2. Carry Me Back: The Domestic Slave
$39.86
3. Barbaric Traffic: Commerce and
$20.74
4. Desegregating the Dollar: African
$25.07
5. Reaping a Greater Harvest: African
6. COTTON IS KING: OR, THE CULTURE
 
$1.90
7. BROWN, RONALD H.: An entry from
$13.21
8. Spiritual Merchants: Religion
$25.57
9. The Black Digital Elite: African
 
10. African Culture & American
 
$5.95
11. Philip Gould. Barbaric Traffic:
 
$9.95
12. Eithne Quinn. Nuthin' but a "G"
$5.00
13. Black Enterprise Guide to Technology
 
14. The Workers of African Trade (Sage
$43.17
15. West African Slavery and Atlantic
 
$4.90
16. WOMEN TRADERS OF THE CARIBBEAN:
$27.04
17. Prelude to the Mahdiyya: Peasants
 
$5.95
18. E-Commerce Creates New Opportunities.:
 
19. The World of the Swahili: An African
 
$63.95
20. Sacred Trees, Bitter Harvests:

1. Commerce in Color: Race, Consumer Culture, and American Literature, 1893-1933 (Class : Culture)
by James C. Davis
 Hardcover: 312 Pages (2007-06-25)
list price: US$70.00 -- used & new: US$18.55
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Asin: 0472099876
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Commerce in Color explores the juncture of consumer culture and race by examining advertising, literary texts, mass culture, and public events in the United States from 1893 to 1933. James C. Davis takes up a remarkable range of subjects—including the crucial role publishers Boni and Liveright played in the marketing of Harlem Renaissance literature, Henry James’s critique of materialism in The American Scene, and the commodification of racialized popular culture in James Weldon Johnson’s The Autobiography of an Ex-Colored Man—as he argues that racial thinking was central to the emergence of U.S. consumerism and, conversely, that an emerging consumer culture was a key element in the development of racial thinking and the consolidation of racial identity in America. By urging a reassessment of the familiar rubrics of the “culture of consumption” and the “culture of segregation,” Dawson poses new and provocative questions about American culture and social history.

Both an influential literary study and an absorbing historical read, Commerce in Color proves that—in America—advertising, publicity, and the development of the modern economy cannot be understood apart from the question of race.

 

“A welcome addition to existing scholarship, Davis’s study of the intersection of racial thinking and the emergence of consumer culture makes connections very few scholars have considered.”

—James Smethurst, University of Massachusetts

 

James C. Davis is Assistant Professor of English at Brooklyn College.
... Read more

2. Carry Me Back: The Domestic Slave Trade in American Life
by Steven Deyle
Paperback: 416 Pages (2006-08-31)
list price: US$25.00 -- used & new: US$17.74
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Asin: 0195310195
Average Customer Review: 5.0 out of 5 stars
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Originating with the birth of the nation itself, in many respects, the story of the domestic slave trade is also the story of the early United States.While an external traffic in slaves had always been present, following the American Revolution this was replaced by a far more vibrant internal trade.Most importantly, an interregional commerce in slaves developed that turned human property into one of the most valuable forms of investment in the country, second only to land.In fact, this form of property became so valuable that when threatened with its ultimate extinction in 1860, southern slave owners believed they had little alternative but to leave the Union.Therefore, while the interregional trade produced great wealth for many people, and the nation, it also helped to tear the country apart.
The domestic slave trade likewise played a fundamental role in antebellum American society.Led by professional traders, who greatly resembled northern entrepreneurs, this traffic was a central component in the market revolution of the early nineteenth century.In addition, the development of an extensive local trade meant that the domestic trade, in all its configurations, was a prominent feature in southern life.Yet, this indispensable part of the slave system also raised many troubling questions.For those outside the South, it affected their impression of both the region and the new nation.For slaveholders, it proved to be the most difficult part of their institution to defend.And for those who found themselves commodities in this trade, it was something that needed to be resisted at all costs.
Carry Me Back restores the domestic slave trade to the prominent place that it deserves in early American history, exposing the many complexities of southern slavery and antebellum American life. ... Read more

Customer Reviews (3)

5-0 out of 5 stars History at its BEST
Informed by 198 collections at 39 archives across the country, 99 newspapers from 18 states, and hundreds of published primary and secondary sources, Steven Deyle's Carry Me Back: The Domestic Slave Trade In American Life (2005) is an excellent account and the first account of "what the domestic slave trade meant for American Society, North and South" (14). Also, rather than having a singular, thesis driven account, Deyle explores the positive and negative aspects of the trade according to how individuals (women, men, children; slave, free; in both the North and South) in the nineteenth century viewed them. Historiographically, historians have typically neglected to study the domestic slave trade, a system that bought and sold 2 million individuals, half of the total slave population, as commodities from 1820-60.

Deyle presents many exciting and carefully crafted arguments in Carry Me Back. First and foremost, the slave trade was a significant part of many individuals' lives for over sixty years. This trade, significantly, had its birth in the American Revolution. Furthermore, slavery was responsible for the early division between the North and the South. With the cotton gin and resulting Cotton Kingdom, the South was entrenched in race-based plantation labor more than ever before. This also caused the price of enslaved individuals to rise. Deyle defines a slave trader as anyone who ever engaged in buying and selling slaves. "At one time or another, virtually every slave owner in the South participated in this trade" (7). Sometimes slaves were sold as cash or for quick cash. Although most did not make a living on this, a few did and a few became extremely rich. This money still lingers in society today. It provided funds that began colleges, including Georgetown College in Washington, D.C. Also, rather than perpetuating stereotypes of the slave trader, Deyle explores them, without neglecting to examine their cruelties, as businesspersons participating in the larger Market Revolution. Besides divisions between the North and South, there were divisions between the Upper South ("the breeders") and Lower South ("the buyers"). These divisions were directly over the domestic slave trade. Beginning around the 1830s, the North and South increasingly grew in opposition. For one thing, most Northerners had not directly experienced slavery since its abolition in the late 1790s and early 1800s. The younger generation was particularly dissatisfied with the South having slavery (even though they were "wage slaves" according to proslavery ideologies). Deyle also argues that the buying and selling of slaves troubled Southerners more than any other component of slavery, as it directly involved money and directly contradicted their proslavery rhetoric and images. African-American slaves resisted their sale when they could. They, for example, warned children at a young age, created fictive kin networks, and, at times, elected violence. The slave trade hurt the African-American family more than anyone or anything else. Overall, Deyle focuses more on economics than politics. In 1860, the South had an estimated $3 billion dollars in slave property. "`CASH FOR NEGROES': Slave Traders and the Market Revolution in the South" is the best chapter.

And are there weaknesses in Carry Me Back? A few. First, in a few places, due to the thematic nature of the book, some of the information is redundant, but this repetition only reinforces important points and allows each chapter to stand alone. Second, when discussing slave auctions conducted by individual states, a specific section on the sale of the (an estimated fifty thousand) illegally imported Africans would have made a nice addition. Finally, the book does not specifically acknowledge that 75% of families in the South did not own enslaved individuals. The absence of such a discussion does not harm or bias the argument. Its addition would, however, show that the entire South was not singularly completely committed to slavery.

Carry Me Back is truly an excellent work of scholarship. Deyle uses the trajectory of slavery, along with a backdrop of cultural, economic, political, and social events, such as the market and transportation revolutions, in the nineteenth century so well that Carry Me Back would be an appropriate selection for first semester survey courses in United States history. In addition to newer students, anyone reading this book will benefit and appreciate Deyle's smooth prose and organized arguments. Deyle provides readers with pure history, free of jargon and theory. He also provides solid data. Furthermore, he explores the true, yet often neglected horrors of the slave trade and race-based slavery. Deyle's research forces individuals in the United States to enter a new discourse on the horrors of the recent past, horrors forgotten by popular memory. Carry Me Back is certain to inspire students of slavery. It concludes with a call to them to help expand the historiography.

5-0 out of 5 stars Great Book
I picked up Carry Me Back based just on the subject and I expected a kind of standard treatment of slave trading as a business: so many people were sold to such and such states etc.This book does contain some of that but it has much more.Carry Me Back has an important argument about the nature of American slavery and sectionalism within the South.The book puts the slave trade at the center of American slavery showing how the money generated by the trade both reinforced slavery and led to doubts about its future.Deyle also shows how the increasing commodification of slaves altered the very way in which slavery was perceived by slaveowners and non-slaveowners.This is a must have for anyone who wants to understand American slavery.

5-0 out of 5 stars A great book on an important topic
I read Steven Deyle's book, Carry Me Back, on the recommendation of a review by Benjamin Schwarz in the June 2005 edition of the Atlantic Monthly.Schwarz praised Carry Me Back as "a fine book - by far the best work to date on the subject."Schwarz also pointed out that Deyle "takes a broad view" of the domestic slave trade and "he approaches the subject with nuance." I found the book persuasively argued and a pleasure to read.Although my doctorate is in political science, I am a history teacher and I strongly recommend Carry Me Back to any student of US history. ... Read more


3. Barbaric Traffic: Commerce and Antislavery in the (18th) Eighteenth-Century Atlantic World
by Philip Gould
Hardcover: 272 Pages (2003-11-27)
list price: US$59.50 -- used & new: US$39.86
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Asin: 067401166X
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Eighteenth-century antislavery writers attacked the slave trade as "barbaric traffic"--a practice that would corrupt the mien and manners of Anglo-American culture to its core. Less concerned with slavery than with the slave trade in and of itself, these writings expressed a moral uncertainty about the nature of commercial capitalism. This is the argument Philip Gould advances in Barbaric Traffic. A major work of cultural criticism, the book constitutes a rethinking of the fundamental agenda of antislavery writing from pre-revolutionary America to the end of the British and American slave trades in 1808.

Studying the rhetoric of various antislavery genres--from pamphlets, poetry, and novels to slave narratives and the literature of disease--Gould exposes the close relation between antislavery writings and commercial capitalism. By distinguishing between good commerce, or the importing of commodities that refined manners, and bad commerce, like the slave trade, the literature offered both a critique and an outline of acceptable forms of commercial capitalism. A challenge to the premise that objections to the slave trade were rooted in modern laissez-faire capitalism, Gould's work revises--and expands--our understanding of antislavery literature as a form of cultural criticism in its own right.

... Read more

4. Desegregating the Dollar: African American Consumerism in the Twentieth Century
by Robert Weems
Paperback: 193 Pages (1998-02-01)
list price: US$23.00 -- used & new: US$20.74
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Asin: 0814793274
Average Customer Review: 5.0 out of 5 stars
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This book provides a comprehensive portrait of African American's complex relationship with consumerism and capitalism in the United States. ... Read more

Customer Reviews (1)

5-0 out of 5 stars an oppressed group confronts the capitalist market
Professor Weems details and analyzes the history of advertising to black consumers and black consumer behavior from the beginning until the end of the twentieth century.This book is a quick read, but you can tell the author put substantial amount of time researching each paragraph and page.In his introductory chapter, Weems sums up the book.This will be helpful to overburdened undergraduate students.However, those who complete the text will be satisfied by it.

The best chapter is the one on African-American consumer action.In that chapter, he discusses how black folk often fought racism economically.For example, he stated that black customers caused the store closing of the family of Emmitt Till's murderers.This chapter illustrates the fresh studies and perspectives still left for African-American scholars to bring forth in their (some woudl say) already crowded field.

This book would be an important tool for ethnic studies majors, business professionals, and historians.It's a wonderful text that should make the author worthy of tenure anywhere.I love the way that he refuses to think of the African-American community as a monolithic blob: differences in class, gender, and living environment are addressed here.

The book is not perfect.It never mentions Madame C.J. Walker, the first black millionaire.It never discusses how white business people often fail to advertise their products in black publications for fear that the product will be perceived as "a black thing."Further, topics are introduced, but their history is often not elaborated upon.For example, in the chapters on the 1970s, black film is brought up.However, black films go back to Oscar Michaux and others.It makes little sense that the topic was not brought up in the beginning, rather than the end, of the book.

Still, this book is worthy of a read from many, black and non-black, inside academia and outside of it. ... Read more


5. Reaping a Greater Harvest: African Americans, the Extension Service, and Rural Reform in Jim Crow Texas (Sam Rayburn Series on Rural Life, sponsored by Texas A&M University-Commerce)
by Dr. Debra A. Reid Ph.D
Hardcover: 328 Pages (2007-03-26)
list price: US$39.95 -- used & new: US$25.07
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Asin: 1585445711
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Cooperative demonstration work began in Texas in 1903 as an effort to teach farmers new methods of crop cultivation and management. However, black farmers in Texas were excluded from demonstration work until the Smith-Lever Agricultural Extension Act in 1914.

By World War I, the resulting Negro Division included a complicated bureaucracy of African American agents who reported to white officials, were supervised by black administrators, and served black farmers. The measurable successes of these African American farmers exacerbated racial tensions and led to pressure on agents to maintain the racial status quo.

In Reaping a Greater Harvest, Reid deftly spotlights further hierarchies of class and gender within the extension service. Her analysis clearly demonstrates how the same system that enabled the agents and the farmers they served to wield some political influence also kept them dependent on a racialized state that systematically discriminated against them and maintained the white-dominated southern landscape.

Historians of race, gender, and class will join agricultural historians in valuing this careful examination of an understudied development in a corner of the Jim Crow South. ... Read more


6. COTTON IS KING: OR, THE CULTURE OF COTTON, AND ITS RELATION TO AGRICULTURE, MANUFACTURES AND COMMERCE; AND ALSO TO THE FREE COLORED PEOPLE OF THE UNITED ... HOLD THAT SLAVERY IS IN ITSELF SINFUL (1856)
by David Christy
Kindle Edition: Pages (2010-03-23)
list price: US$5.99
Asin: B003PPDFL8
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Cotton is King" has been received, generally, with much favor by the public. The Author's name having been withheld, the book was left to stand or fall upon its own merits. The first edition has been sold without any special effort on the part of the publishers. As they did not risk the cost of stereotyping, the work has been left open for revision and enlargement. No change in the matter of the first edition has been made, except a few verbal alterations and the addition of some qualifying phrases. Two short paragraphs only have been omitted, so as to leave the public documents and Abolitionists, only, to testify as to the moral condition of the free colored people. The matter added to the present volume equals nearly one-fourth of the work. It relates mainly to two points: First, The condition of the free colored people; Second, The economical and political relations of slavery. ... Read more


7. BROWN, RONALD H.: An entry from Macmillan Reference USA's <i>Encyclopedia of African-American Culture and History, 2nd ed.</i>
by Christine Lunardini
 Digital: 2 Pages (2006)
list price: US$1.90 -- used & new: US$1.90
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Asin: B001RV3AIK
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This digital document is an article from Encyclopedia of African-American Culture and History, 2nd ed., brought to you by Gale®, a part of Cengage Learning, a world leader in e-research and educational publishing for libraries, schools and businesses.The length of the article is 320 words.The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase.You can view it with any web browser.The Early Civilizations in the Americas Reference Library provides a comprehensive overview of the history of the regions of the American continents in which two of the world's first civilizations developed: Mesoamerica (the name for the lands in which ancient civilizations arose in Central America and Mexico) and the Andes Mountains region of South America (in present-day Peru and parts of Bolivia, northern Argentina, and Ecuador). In both regions, the history of civilization goes back thousands of years. ... Read more


8. Spiritual Merchants: Religion Magic & Commerce
by Carolyn Morrow Long
Paperback: 344 Pages (2001-05-31)
list price: US$19.00 -- used & new: US$13.21
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Asin: 1572331100
Average Customer Review: 4.5 out of 5 stars
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They can be found along the side streets of many American cities: herb or candle shops catering to practitioners of Voodoo, hoodoo, Santería, and similar beliefs. Here one can purchase ritual items and raw materials for the fabrication of traditional charms, plus a variety of soaps, powders, and aromatic goods known in the trade as "spiritual products." For those seeking health or success, love or protection, these potions offer the power of the saints and the authority of the African gods.

In Spiritual Merchants, Carolyn Morrow Long provides an inside look at the followers of African-based belief systems and the retailers and manufacturers who supply them. Traveling from New Orleans to New York, from Charleston to Los Angeles, she takes readers on a tour of these shops, examines the origins of the products, and profiles the merchants who sell them.

Long describes the principles by which charms are thought to operate, how ingredients are chosen, and the uses to which they are put. She then explores the commodification of traditional charms and the evolution of the spiritual products industry--from small-scale mail order "doctors" and hoodoo drugstores to major manufacturers who market their products worldwide. She also offers an eye-opening look at how merchants who are not members of the culture entered the business through the manufacture of other goods such as toiletries, incense, and pharmaceuticals. Her narrative includes previously unpublished information on legendary Voodoo queens and hoodoo workers, as well as a case study of John the Conqueror root and its metamorphosis from spirit-embodying charm to commercial spiritual product.

No other book deals in such detail with both the history and current practices of African-based belief systems in the United States and the evolution of the spiritual products industry. For students of folklore or anyone intrigued by the world of charms and candle shops, Spiritual Merchants examines the confluence of African and European religion in the Americas and provides a colorful introduction to a vibrant aspect of contemporary culture. ... Read more

Customer Reviews (7)

5-0 out of 5 stars Great work
This is a fantastic collection of photographs, illustrations, and research on the subject of conjure shops, rootworkers, and hoodoo products. Anyone interested in the subject of conjure or working roots should own a copy of this book.

4-0 out of 5 stars Interesting Approach
I had to respect the approach that the author took in putting the information together in the book.She meticulously cited her sources and was very clear on what was based on conjecture.She was also frank that she was not offering an insider's view, but rather was combing through business records, interviews, etc. I read it before visiting New Orleans, and I believe it made my trip that much more vivid and enjoyable.

3-0 out of 5 stars Wanted more
I liked this book. It was interesting to learn about how African belief systems were transformed in the New World--and how profit was made from those transformed beliefs, mostly by white people. The author danced around this contradiction a bit but never really addressed it. I wish she had.

I felt disappointed by her section on High John the Conqueror Root. Her hints that the root is something other than Ipomoea jalapa were intriguing, but she never came to any conclusion about the herb's actual identity. This mirrored her hesitation about addressing the contradiction of white retailers selling the props of African American magic to black people.

This book had a lot of nifty details, though. I thoroughly enjoyed finding out what Indio's incense powder is made out of, for instance.

5-0 out of 5 stars Groundbreaking Work
Carolyn Long's book is one of the foremost works on the subject of African American conjure.In fact, it was the first book-length work to examine modern hoodoo shops, which are its primary focus.I strongly recommend it as an interesting and informative read.

5-0 out of 5 stars An interesting history of voodoo/hoodoo supplies
What an impressive book! Ms. Long has definitely done her homework on this tome. I have wondered for many years about the sources she discusses in this book, and I find it thorough, open-minded and extremely enlightening. I HIGHLY recommend it to anyone curious about those strange little bottles of oils and perfumes, packets of powder, 7-day candles with silkscreened decorations on them, and any and all accoutrements of this most fascinating of subjects. I look forward to seeing more of her work! ... Read more


9. The Black Digital Elite: African American Leaders of the Information Revolution
by John T. Barber
Hardcover: 216 Pages (2006-09-30)
list price: US$39.95 -- used & new: US$25.57
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Asin: 0275985040
Average Customer Review: 4.0 out of 5 stars
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Most discussions of the digital divide focus on the gap between African Americans and others when it comes to using, and benefiting from, the technological and business opportunities of the information age. Although many African Americans are locked out of the information revolution, others are an integral part of its development and progress. Barber profiles 26 of those leaders here, engagingly and informatively blending biography with insight and analysis.

Most discussions of the digital divide focus on the gap between African Americans and others when it comes to using, and benefiting from, the technological and business opportunities of the information age. Although many African Americans are locked out of the information revolution, others are an integral part of its development and progress. Barber profiles 26 of them here, engagingly and informatively blending biography with insight and analysis.

Documenting history as it is being made, this book features achievers in all fields of relevant endeavor, including scientists, business leaders, power brokers, and community leaders. Among them are Robert Johnson, CEO of Black Entertainment Television; Richard Parsons, CEO of AOL Time-Warner; congressmen and other policymakers in Washington, D.C.; and men and women who are working to bridge the digital divide in satellite radio, web-based portals, and on the ground with IT workshops. This book is not just about business success or technological progress. The African American digerati are solving one of the great social challenges of the 21st century: creating a black community that is prosperous in a society that has changed from being a land-based industrial society to a cyberspace-based information society.

... Read more

Customer Reviews (1)

4-0 out of 5 stars Learn about Black Visionaries
John T. Barber profiles "26 outstanding African American cyberelites." Black Digital Elite is divided into six parts, each of which addresses a different aspect of what he calls the Information Revolution.

Part I: Scientists and Innovator, introduces four visionaries whose work with computers revolutionized the way we use computers and the internet. Part II: Policy Makers and Power Brokers presents eight forward thinkers who developed plans, policies and programs that made access to new technologies in computing and communication easier for African Americans. Part III: Educators and Professionals features three people in academia who have taught and encouraged African American students to pursue degrees and careers in high tech industries. Part IV: Cybercommunity Developers discusses three Information Technology (IT) professionals who have focused on digital access and computer literacy in the African American community. Part V: Masters of the World Wide Web examines four masters of the internet who have created web sites and web portals geared towards African Americans. Part VI: Chief Executive Officers, Entrepreneurs and Big Money Makers, profiles four leaders in Corporate America who are using their money and businesses to introduce and/or upgrade communication and computer technologies in the African American community and under-served communities around the world.

This was a very informative read. I was unaware of the number of prominent African Americans who have been on the leading edge of the Information Revolution, inventors, educators, politicians, and business leaders who have worked tirelessly to bridge the digital gap that exists between the African American community and the rest of the world. As an IT professional, I am thrilled to learn of the accomplishments of my elders and contemporaries in the high tech arena. I encourage young people to use this book as both a reference book for writing about innovative elders and as a career planning manual.

... Read more


10. African Culture & American Business in Africa: How to Strategically Manage Cultural Differences in African Business
by Emmanuel A. Nnadozie
 Paperback: 117 Pages (1998-06)
list price: US$19.95
Isbn: 0965886743
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11. Philip Gould. Barbaric Traffic: Commerce and Antislavery in the Eighteenth-Century Atlantic World.(Book Review): An article from: African American Review
by David Raybin
 Digital: 6 Pages (2004-12-22)
list price: US$5.95 -- used & new: US$5.95
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Asin: B000ALRM2I
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Product Description
This digital document is an article from African American Review, published by African American Review on December 22, 2004. The length of the article is 1518 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Philip Gould. Barbaric Traffic: Commerce and Antislavery in the Eighteenth-Century Atlantic World.(Book Review)
Author: David Raybin
Publication: African American Review (Refereed)
Date: December 22, 2004
Publisher: African American Review
Volume: 38Issue: 4Page: 718(3)

Article Type: Book Review

Distributed by Thomson Gale ... Read more


12. Eithne Quinn. Nuthin' but a "G" Thang: The Culture and Commerce of Gangsta Rap.(Book review): An article from: African American Review
by Lovalerie King
 Digital: 5 Pages (2006-09-22)
list price: US$9.95 -- used & new: US$9.95
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Asin: B000NVJO7G
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Product Description
This digital document is an article from African American Review, published by Thomson Gale on September 22, 2006. The length of the article is 1405 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Eithne Quinn. Nuthin' but a "G" Thang: The Culture and Commerce of Gangsta Rap.(Book review)
Author: Lovalerie King
Publication: African American Review (Magazine/Journal)
Date: September 22, 2006
Publisher: Thomson Gale
Volume: 40Issue: 3Page: 610(3)

Article Type: Book review

Distributed by Thomson Gale ... Read more


13. Black Enterprise Guide to Technology for Entrepreneurs
by Bernadette Williams
Paperback: 288 Pages (2002-04-05)
list price: US$19.95 -- used & new: US$5.00
(price subject to change: see help)
Asin: 0471443581
Average Customer Review: 5.0 out of 5 stars
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"This is a much-needed guide for entrepreneurs to learn how to transform their businesses with technology.This book, quite literally, builds a bridge across the digital divide."
–William E. Kennard, former Chairman, Federal Communications Commission

Embrace new technology and empower your small business!

Black Enterprise Guide to Technology for Entrepreneurs presents step-by-step strategies for effectively and productively integrating new technologies into your business.An expert in information technology and Internet business, Bernadette Williams provides a framework for successfully promoting your products and services on the Internet, with heavy emphasis on developing an integrated strategy that combines both traditional and online methods.She reveals how other African American—owned companies have utilized new technologies to increase profits, reach a global network of customers, and streamline internal operations.You get the tools you need to:

  • Hire and retain information technology personnel and choose technology vendors
  • Target your market and project the right corporate image
  • Incorporate e-commerce into your Web strategy
  • Form powerful alliances and attract an array of customers
  • Prepare for the future by positioning your business for growth

Take the next step and incorporate all that the Web and new technology have to offer to small businesses with Black Enterprise Guide to Technology for Entrepreneurs.

Special Bonus

To keep you abreast of the latest business and money management information,

Black Enterprise is pleased to offer:

  • A free issue of Black Enterprise magazine
  • A free Wealth Building Kit

(See inside coupons for details.) ... Read more

Customer Reviews (1)

5-0 out of 5 stars Delivers On Its Title
I found this book particularly well done and interesting in two aspects.First, I was impressed that this was truly a book for the African American and for the "Black Enterprise" population internationally.So much research is incorporated, without making it hard to read.I felt I had a much better understanding of the needs as well as the contributions of that population after reading the book.

Secondly, this was a great practical book on technology and how to use it to further a business.I am not a tech person, but I had no trouble understanding any of it, and I learned a lot I didn't know about how to use technology in ways that will enhance the profit potential of my business. I particularly liked the chapter on Improving Your Company's Internet ROI which covers planning for your site step-by-step.

There are also over 20 pages of web sites of interest to African American entrepreneurs, and the numerous appendices including a tremendous glossary are worth the price of the book alone. ... Read more


14. The Workers of African Trade (Sage Series on African Modernization and Development)
 Hardcover: 304 Pages (1985-07-01)
list price: US$29.95
Isbn: 0803924720
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The movement of workers involved in long-distance trade in Africa constitutes one of the most ancient and most massive forms of labour migration in African history. Focusing primarily on the latter half of the nineteenth century, the contributors to this volume examine various aspects of long-distance trade: the roles of the family, wage employment, slavery, and the entrepreneur; the institutions that mobilized and organized the work force; and the workers' remuneration and the accumulation of surplus.

This collection is especially concerned with the possible relationship between western commercial capitalism and the emergence of a 'proto-proletariat', with the extent to which such trade may have promoted individualism, and with the implications of this social change for the emergence of class consciousness that was revealed through the struggle over terms of employment.

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15. West African Slavery and Atlantic Commerce: The Senegal River Valley, 1700-1860 (African Studies)
by James F. Searing
Paperback: 268 Pages (2003-01-30)
list price: US$48.00 -- used & new: US$43.17
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Asin: 0521534526
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The author shows how the societies of West Africa were transformed by the slave trade. The growth of the Atlantic trade stimulated the development of slavery within the region, with slaves working in the river and coasting trades or producing surplus grain to feed slaves in transit. A few held pivotal positions in the political structure of the coastal kingdoms of Senegambia. This local slave system had far-reaching consequences, leading to religious protest and slave rebellions. The changes in agricultural production fostered an ecological crisis. ... Read more


16. WOMEN TRADERS OF THE CARIBBEAN: An entry from Macmillan Reference USA's <i>Encyclopedia of African-American Culture and History, 2nd ed.</i>
by Gina Ulysse
 Digital: 3 Pages (2006)
list price: US$4.90 -- used & new: US$4.90
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Asin: B001RV3J04
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This digital document is an article from Encyclopedia of African-American Culture and History, 2nd ed., brought to you by Gale®, a part of Cengage Learning, a world leader in e-research and educational publishing for libraries, schools and businesses.The length of the article is 1352 words.The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase.You can view it with any web browser.The Early Civilizations in the Americas Reference Library provides a comprehensive overview of the history of the regions of the American continents in which two of the world's first civilizations developed: Mesoamerica (the name for the lands in which ancient civilizations arose in Central America and Mexico) and the Andes Mountains region of South America (in present-day Peru and parts of Bolivia, northern Argentina, and Ecuador). In both regions, the history of civilization goes back thousands of years. ... Read more


17. Prelude to the Mahdiyya: Peasants and Traders in the Shendi Region, 1821-1885 (African Studies)
by Anders Bjørkelo
Paperback: 212 Pages (2003-03-13)
list price: US$31.99 -- used & new: US$27.04
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Asin: 0521534445
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During the first colonial period (the Turkiyya, 1821-85), the Shendi region of the Northern Sudan was inhabited by peasants, traders and nomads. This book analyses socio-economic change among the peasants and traders during this formative period of Sudanese history. Administration, agriculture and trade in transition from a pre-colonial to a colonial economy are discussed. Anders Bjørkelo argues that Turkish demands for cash-crop cultivation and taxation in cash ruined the villages and towns and undermined the local subsistence economy, and that the role of traders as mediators in the process of monetisation contributed to stagnation and rural indebtedness. By combining a thorough mastery of the travel literature with examination of previously unknown manuscript sources, notably the private papers of a prominent Sudanese merchant, he is able to offer a closer view of the situation of trader and peasant families. For the first time it is possible to consider the period from a Sudanese point of view. Dr Bjørkelo concludes that General Gordon's policy of driving back to the impoverished north the waves of emigrants to the Southern Sudan was instrumental in triggering off the Mahdist movement, and also interestingly suggests points of comparison between reactions to Muslim, as against European, imperialism. ... Read more


18. E-Commerce Creates New Opportunities.: An article from: The Black Collegian
by Marvin V. Greene
 Digital: 8 Pages (2000-10-01)
list price: US$5.95 -- used & new: US$5.95
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Asin: B0008JBPWK
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This digital document is an article from The Black Collegian, published by iMinorities, Inc. on October 1, 2000. The length of the article is 2245 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: E-Commerce Creates New Opportunities.
Author: Marvin V. Greene
Publication: The Black Collegian (Magazine/Journal)
Date: October 1, 2000
Publisher: iMinorities, Inc.
Volume: 31Issue: 1Page: 106

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19. The World of the Swahili: An African Mercantile Civilization
by Professor John Middleton
 Hardcover: 266 Pages (1992-06-24)
list price: US$40.00
Isbn: 0300052197
Average Customer Review: 3.5 out of 5 stars
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The Swahili of East Africa have a long and distinctive history as a literate, Muslim, urban, and mercantile society. This book presents an anthropological account of the Swahili and offers an original analysis of their little-understood and unusual culture. Swahili towns, some urban with elegant stone buildings and others more rural with palm-leaf matting houses, are spread along the 1000 mile East African coast. Because each local community is culturally different from its neighbours, previous historians and anthropologists have viewed the Swahili as a series of isolated and "detribalized" groups. John Middleton argues, on the contrary, that beneath the cultural variation is a single structure, that of a well-defined and complex trading society that has shown little change through the ages. Drawing on his own field research and on earlier writings on the Swahili, Middleton describes this centuries-old mercantile culture, its local and descent groupings, marriage patterns, religion, and values.He traces the history of their colonized past as subjects to Arabs, Portuguese, British, and others and shows that although their economic and political role has continually been a subordinate one, their sense of their unique identity enables them to persist as an ongoing civilization. ... Read more

Customer Reviews (2)

4-0 out of 5 stars Detailed documentation of Swahili culture
"The World of the Swahili" by anthropology professor John Middleton is a very detailed description of Swahili culture.The book covers the basic anthropology subjects: courtship and marriage, family, politics, land tenure, home ownership, and so on.The Swahili culture is complex and somewhat difficult to define; there has never really been a Swahili nation-state, and many of the people who live in Swahili cities are not recognized as Swahili.Middleton writes from his own long experience of East Africa (he is the author of several books) as well as bibliographic research.This text is aimed at the reader with some experience in anthropology or East Africa.

3-0 out of 5 stars If you're really interested, go for it!
Not for the faint-hearted, find the anthropologist within and spend some devoted time getting into this book about the People of the Coast.If you have any interest in the historic or mercantile aspects of the Swahilicivilization and culture, we'd recommend it.Not for light readers,though. ... Read more


20. Sacred Trees, Bitter Harvests: Globalizing Coffee in Northwest Tanzania (Social History of Africa)
by Brad Weiss
 Hardcover: 216 Pages (2003-06-17)
list price: US$63.95 -- used & new: US$63.95
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Asin: 0325070954
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Weiss explores the dynamic relation of specific local, regional, and global understandings of value as manifested in the coffee of rural Haya communities. His investigation offers critical insight into the significance of colonial and postcolonial encounters in this region of Africa. ... Read more


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