Product Description
A successful home-based desktop publisher herself, author Louise Kursmark shares her experiences and down-to-earth advice to help you estimate start-up costs, manage cash flow, and stay profitable once in business. From painless record-keeping to savvy marketing techniques, Kursmark's step-by-step methods are realistic, innovative, and easy to understand. ... Read more

Customer Reviews (6)

Great!
Well written and packed full of information! Very helpful, I wish I would have bought this before leaving my full time job to start my own business. So many things that I wish I would have had set up before hand. I am implementing much of it now. I have bought several books regarding running a design business from home, I recommend this one over all the others!

Very Thorough Is Lacking in Only One Area
As the previous reviewers have written, this book covers day-to-day information you need to run a DTP (or graphic design) business.

Have you thought about creating a policies & guidelines sheet for your customers?If you don't, you'll be sorry after a client blames you because they didn't proofread their job before it went to the printer.If you had the P&G to review with them, you would be able to bring it up BEFORE it becomes a crisis.

This book is loaded with examples like this; not just the ancedotes, but the forms that help your business run smoothly.As I mentioned, this book was lacking in only one area--financial recordkeeping was a mere two pages in this book.That subject could be a 200 page book in and of itself.Kursmark is so clever at writing about this subject in a friendly and conversational manner, I found myself disappointed not to get her help on recordkeeping.

That said, this book is highly recommended based on what it does cover, and I'm off to find a book to explain how to track expenses and the like.

Excellent so far!
I have only had time to read about 15 pages of this book, but so far it is fantastic!When I read more pages I will rate again, but like I said, this book is great.From what I have readso far, I would highly recommend this book.The author is very straightforward and her writing style is wonderful - easy to understand and down to earth.

Very effective resource
As a pro DTP & graphic artist, I didn't think there would be much more to learn to eliminate my employer and sell the services I did already directly to customers. In fact, thinking I was an expert of graphic design & all of the software made me mistakenly believe I was ready to pass out biz cards and start selling my services and wondered how this book could possibly be 200 pages for something so simple. I was quite wrong, however, and I'm so glad I read this book and got aware of how much more successful I could be by following the author's plan. There is a lot of lessons learned the hard way the author shared which would save anyone a lot of money and a lot of trouble, not to mention lost business. There is a lot of planning that needs to happen before one passes out there first bizcard and I would not have had a clue were it not for this book.

A Great Resource!
The author of this book has done an excellent job in providing the 'would-be desktop publisher' with lots of great information on how to get started in this business. The book is very clear and concise, with a sense of humor. It provides information step-by-step so it's very easy to follow. ... Read more

Product Description

Product Description
Learn how to set up and run a successful home-based antiques business, including locating antiques,pricing, marketing, and staying profitable. Worksheets and checklists help entrepreneurs get organized and achieve their goals.
... Read more

Customer Reviews (1)

Home Based!
When you read "home-based", believe it.It's geared toward those who want to turn their living room into an antiques store and comes complete with tips on remodeling your home. With that said, much here could be applied to those who want to start a shop outside their home or sell on the internet.
This book covers the "nuts & bolts" of running a business, from writing the business plan to advertising and merchandising.It also covers pricing, displaying, and other ways to make money in antiques.It covers all bases on where to get stock.All in all, it seems to be very thorough.
I wasn't looking to turn my living room into a store and didn't expect a book on basics of starting a business.However after reading it I've found this book full of useful information. ... Read more

Product Description
All New Business Ideas for Enterprising Women Who Want to Work at Home
With the right entrepreneurial spirit and know-how, you can join the millions of enterprising women who run their own businesses from home. Bestselling author and home-based business expert Priscilla Y. Huff guides you through the basics of starting your own business, from choosing the job that's right for you to writing a business plan. She then presents 101 innovative home-based opportunities centered on the hottest emerging business trends — health care, the environment, computers, personal services, food, and more!
Packed with ideas, tips, and hints, this informative resource provides advice on:
·Assessing the real start-up costs and potential income for each job
·Finding invaluable sources — from professional organizations and publications to Web sites
·Choosing the right experts to help you with your business
·Finding the tools, training, and skills you need to succeed
·Learning how to price your market
·Creating effective publicity and marketing, including Internet advertising
A home-based business can give you the flexibility, extra income, creativity, and independence you crave — this book gives you the resources to make your business venture a success! ... Read more

Customer Reviews (4)

I enjoyed it!
If you're a person who's been searching online for a "real" home based business this is the book for you. I was delightfully surprised to see some of the idea's I've had rolling around in my head on paper.It's a totally different experience to take the book with you and read it as opposed to looking at a computer screen.

One suggestion I've never seen before was to have your own art gallery in a room in your home.Of course if your home looks like Martha Stewart's that's no problem.The author suggests signing the artists to contracts so that you both make money when the art sells.I think that's a wonderful idea.Of course if you're not really keen on the idea of having strangers tour your back bedroom you could rent a small office space and advertise, advertise, advertise.

Another idea I really loved was running a doggie day care center!!To those who are strictly business minded these ideas may sound far fetched but to those of us who long to break out of the mold these ideas light a fire to our creativity.One more business suggestion I thought was interesting is the laundry service.Even if you don't have a washer and dryer you could pick up people's laundry and drive it to the laundrymat.I know I've tried to bribe people to do my own laundry!!

All in all this book is a worth while read.

Great Practical Book!
I think this is a great book!!Another reviewer said that the Bison breeding wasn't very feasible.On my country bike rides I pass a house that has bison.I never could figure out why they had them?Now I know.

Many of these suggestions you will see listed online but there's something about being able to hold the book in your hands and dream about all of the wonderful things you could do.You can dream small or large.For example if you have an extra room in your home or an outside attached room you could contact artist's and sell their work on commission from your own gallery.I really like that idea.

If you've always dreamed about being your own boss while staying at home this is the book for you.Start slow and steady.Just take on what you can handle.Do you have a washing machine and dryer?You could wash people's laundry.I'd never thought of that idea but I know in India this is quite common.I don't want to give away too many ideas.I just love this book.When I first got it I thought this would be one of those books I look at and decide to auction off.Nope.This one's a keeper!

I really loved that you don't have to have advanced degrees to go into business for yourself.Don't let people discourage you from earning a decent income on your own using your own brain power.

It's okay...but has a limited audience
This book really starts out good, it has a lot of very informative info.With topics like "A Strategy for Success" and "Franchises, Distributorships, MLMs and Other Home Business Opportunities" you canfind a lot of useful information.Ms. Huff explains the business process,as well as all the legalities surrounding small-businesses.That's thefirst part of the book.

The second part of the book is all the jobs, yes,all 101 of them, and their descriptions.She includes very useful infolike start-up costs, estimated income, things needed to run the business,and where to get more information.

My only complaint with this book isthat it covers a broad amount of job areas and not that well.There arejobs that she left out and those that weren't explained very well, and somethat weren't even useful.

This book is not going to help you figure outwhat your interests are and what is the perfect home-based business.Ifyou have a little interest in just about everything from arts and crafts tocomputers, and want to know what you can do with your talents, then you maywant to pick this up in the library.

It's a good reference guide, andreally, that's ALL it is.I don't regret that I bought the book, I justwish I knew what I was buying before I set such high expectations.

What a cool book
This is a really interesting book, although some of the businesses arekind of far-fetched (bison breeder???) but the ideas are cool. I wouldreccomend this more as a guide to side careers, most of them are risky ortake a lot of time to get off the ground. Also most of them seem to bebased around larger cities' needs. ... Read more

Customer Reviews (5)

common sense tax advice
Ron has a way of communicating complicated tax matters into plain english.This is a must-have resource for the small business owner.I recommend it to all my clients.

It's How Much You Keep That Counts
Very quick Shipping Thank You!!! Excellent Service, Sorry it took me so long to write a review.

It's How Much You Keep That Counts!Not How Much You Make
This is just the book I needed for my small business.All of the questions that I needed answered is in this book.Thank you!

Why the wealthy stay wealthy
This book is a great source of information and gives indication and confirms why the wealthy stay wealthy. They know how to keep their money by minimizing and calculating business writeoffs and this book will demonstrate how regular folk can do the same thing!!!

This is a great book
I'm currently a tax preparer and I found this book to be one of the best tax books on the market. It is very easy to read and understand. I recommend that every tax payer reads this book and start savings thousands of dollars on taxes.

thanks,
fmh ... Read more

Product Description

If you've already taken an expensive seminar, don't read this. It will break your heart. Best selling author and national trainer, Barbara Jennings, has written an excellent guide on how to earn up to $100,000 or more from a home staging business. Director of the Academy of Staging and Redesign (Decorate-Redecorate.Com), she takes readers step by step through the maze of starting and growing a lucrative staging business, covering virtually everything one needs to know and more. She explores, explains and illustrates top business efforts, activities and opportunities. With 37 years of experience in staging and home business development, her large format manual teaches the essential tactics and strategies so anyone can succeed who puts forth the effort. Holding nothing back, she inspires and makes readers feel and sense they can and will do extraordinary things. It's loaded with numerous check lists, a wide variety of forms, over 140 pictures, specific how-to details and much more. Comprehensive dual certification courses for the most ambitious students, including visual aids and tools, are also available from the author's website.

For anyone who loves decorating and working with people, staging continues to be a fast growing industry with great profit potential no matter what the economic climate or where one lives. It combines decorating techniques with real estate strategies so stagers can effectively help owners sell their homes in record time for record profits, a vital service needed today more than ever. Written in a personable and conversational style, this guide is a must read for anyone serious (or just exploring). Photos help capture the essence of staging while giving readers a clear idea of what to expect. No degree or prior experience is needed. The manual exemplifies solid business training plus decorating and staging specifics, including:

• numerous candid before and after pictures of actual, recent projects
• the top mistakes and common problems sellers make
• what stagers must do and understand
• how to identify a home's assets and faults
• how to interview and bond with real estate agents
• how to interview and bond with home owners
• the five ingredients for a successful staging service
• professional image, attitudes and ethics needed
• how to do consultations, submit bids, make presentations
• how to set up the business, licenses to get and so forth
• how to get clients and referrals from multiple sources
• how to profit from consultations and offer full staging services
• how to promote, maintain and sustain the business indefinitely
• how to price services with confidence and ease
• how to protect, organize and prioritize
• 47 staging tricks for instant home appeal
• 107 questions to ask agents and homeowners to help quote services
• detailed pricing guidelines for furnished and empty houses
• legal issues readers should know about
• extensive list of stager tools needed for actual projects
• extensive cleaning and painting guidelines
• a 29-page detailed checklist to make consultations easy
• list of over 300 possible business names
• detailed information on available visual aids, promotional tools, management tools, and dual certification courses.

Customer Reviews (36)

Excellent resource to start a Home Staging and Redesign Business
Watch Video Here: http://www.amazon.com/review/R238JVBSO4QLCB A quick look into: Home Staging for Profit: How to Start and Grow a Six Figure Home Staging Business in 7 Days or Less OR Secrets of Home Stagers Revealed So Anyone Can Start a Home Based Business and Succeed

and the Interior Redesign Book by Barbara Jennings: Rearrange It! - How to Start an Interior Redesign Business2 Excellent resources on starting your own Home Staging and Interior Redesign business without taking pricey seminars.

Disorganized w/o Focus
The content seemed good but you have to hunt for it.The book seemed to flow from staging your home to starting a business and back all the time.Unfortunately for me, I just wanted good hints for staging my own home.I had no intention on starting a business, so I had to skip around a lot.Eventually, I gave up on reading the book so I can find a book solely about staging.

HOME STAGING FOR PROFIT
THIS IS THE BEST BOOK I HAVE EVER SEEN REGARDING SETTING UP A HOME-STAGING BUSINESS.IT BASICALLY TELLS YOU WHAT TO DO EVERY STEP OF THE WAY.IT INCLUDES FORMS, IT COVERS EVERYTHING FROM OBTAINING YOUR DBA, ALONG WITH SUGGESTED NAMES, TO FIGURING YOUR TAXES.SHE SHARES THE "NUTS AND BOLTS" NEEDED TO GET YOUR BUSINESS UP AND GOING.I HIGHLY RECOMMEND THIS BOOK TO ANYONE THAT IS THINKING ABOUT STARTING A HOME-BASED STAGING BUSINESS.AS ALWAYS, AMAZON HAS THE BEST PRICES ON THE BEST BOOKS.

Essential "How To" Home Stager's guide
I highly recommend Home Staging for Profit to anyone serious about starting a home staging business. This valuable book walks you through all aspects of the business and is chock full of helpful and practical advice. It provides many details as well as resources that will give you the confidence to get started. Because I was so pleased with this book I have just ordered Rearrange It!-How to Start an Interior Redesign Business also by Barbara Jennings.

Great Stuff!
This book is full of helpful information from beginning to end.I highly recommend it. ... Read more

Product Description

Customer Reviews (11)

Very Informative!!
Good day,

I was looking into starting my own home based basket company. And this book was very informative. From how to find clients to how to manage your time. It is a great book for anyone thinking of starting into this business and even has tips of how to organize yourself wether its part time or full time.

Thanks again!

gift basket review
I found this book to be very helpful. I am in the beginning stages of starting a Home Based Gift Basket Business and this book really opened my eyes to all the energy that goes into opening a successful business. I have another book by her and it is just as informative.

how to start a home-based gift basket business
I really enjoyed this book. Ms. George-Frazier provided a jump start for creating and running a sucessful home-based gift basket business. I found that the contents contained all the needed steps for starting this home-based business.The author communicated her information in an encouraging, "best friend" manner, guiding the reader in a step-by-step process: the creation of business plans, the profit factor, financial resources (startup), product and supply contacts, industry fairs, networking,marketing for consumers,extending marketing base -- this book is useful and informative.Plus, I was really impressed that it was a great follow-up to a prior purchase on gift basket-making--also by the same author. The only drawback seemed to be in small amount of color display featured. This, however, did not diminish any of the great information the book itself provided. I look forward to collecting more books by Ms. Shirley George-Frazier.

Simple and Basic.
This isa great " simple and basic book, covering all you need to start this type of business. Some day I will put what I learned from it into play. I recommend it and the author's other ideas and products.

Business from A to Z
This book is a great start in setting up a Gift Basket business for those thinking about or those who want to start a gift basket business. The information given can also be transcended into starting other businesses. ... Read more

Customer Reviews (1)

Covers all the bases.
Ms. Peake's comprehensive guide to starting a homebased antiques business was very helpful.Not only does she cover the basics of overhead and markup, as well as possible sources of antiques for resale, but she alsoaddresses a number of important considerations before one even thinks aboutgetting into the business.(A love of antiques and the "thrill offinding a treasure at a bargain price" are simply not enough to make asuccessful business.)This book is a must-read for anyone consideringopening an antiques shop, homebased or otherwise. ... Read more

Product Description
This guide tells readers what it takes to start a home-based day-care business, including information on getting licensed, setting policies, and managing cash flow.
... Read more

Customer Reviews (2)

great book for daycare starters
i used this book wwhen i was first starting my daycare it covers all the basics and then some.

Great book!
This was a great look into starting a family day care.It covers a lot of information, and goes into depth about a lot of issues caregivers run into.This book is a great buy for anyone thinking of opening their own family day care! ... Read more

Product Description
Launch and grow your home-based mail order business with this step-by-step guide. Learn about equipment, pricing, online marketing, and much more while using worksheets and checklists to get organized and achieve your goals.
... Read more

Customer Reviews (8)

VERY Good Book! A1 Rating
I have read ALOT of business books over the years and I have to say that of them all, this is on my list of referred books. I got it from the library and here on Amazon to buy a copy for myself. The author actually covers topics that other "how to" books miss out on especially the legal side of business. The author has researched the mail order industry quite well and writes in plain English. I see copies on sale for $3 or so. Grab one!!! If you can't make a go in your own business, surely you can get your $3 back (or more) from someone who is willing to set goals, write goals, and achieve goals. That's what business (and success) is all about.

very underwhelming
I bought this book since it had the perfect-sounding title.When I got it home and started thumbing through it, i realized it has some glaring omissions.For example, in the list of options for business structure, it omits LLC.Also it barely glosses over the arduous process for getting a merchant account to be able to accept credit cards.These are both very important issues that should be addressed!!

Good tips and insight, but not applicable to all
Read this book from the library as ongoing market research.The book hit on many good points for where to begin, following effectiveness, etc., but felt somewhat outdated in other parts - the author places a lot of emphasis on using the fax versus email/online.Also would have liked to see more about sending mail for different types of services & products.

I recommend this book as part of research for mail-order businesses, but be sure to include other, more varied books as well.

Lots of Great Ideas
How to Start a Home-Based Mail-Order Business is, at its core, a how-to.But, it is not satisfied with providing the basic bones and goes on to provide excellent elaboration and detail that helps answer questions.Well-written and researched.It covers all the basics--marketing, sales, promotion, etc, without getting bogged down into details that could lead Fiumara away from her basic thrust of the book.Given how much today's world relies on the Internet, her chapter on Success in Cyberspace is especially helpful.While it has its own chapter, using the Internet to promote your business is so critical that I would recommend Guerilla PR: Wired, which covers that same subject far more in-depth.

Step-By-Step Insider Information
Most books on starting a mail order business are written by men who claim you can make $100,000 or more at home. This book is different.

How To Start a Home-Based Mail Order Business is written by a woman who gives you all the information you need to succeed in a mail order business -- but without all the bull. Georganne Fiumara takes you by the hand in the very first chapter and leads you to success, step-by-step. Thanks to the author, my home business dream has come true.

I especially appreciated the chapter called Success In Cyberspace because most successful mail order businesses now include web promotion. The author's web site, HomeWorkingMom.com, shows that she knows what she is talking about.

I took her advice and put my business online at MoneyandShopping.com and have not looked back since.

If you are looking for a straight-forward, insider's guide to mail order, this is the book to buy.

Angela Smith ... Read more

Product Description

In this age of corporate take over after corporate take over, job security isn't something that people take for granted anymore. In fact, more and more people are deciding that it's just as risky to stay with a company than to strike out on their own. With The Complete Idiot's Guide to Starting a Business at Home, Second Edition you get expert, savvy advice on how to make that leap into a home-based startup with ease. This book contains information on launching your business online and how ecommerce isn't the wave of the future--it's now things are being done right now--electing the perfect venture, getting customers and keeping them, and much more.

Customer Reviews (4)

Good... but dated
The internet has completely transformed the world since 1997, and this book (understandably) contains only cursory information on the subject. That's why this version is out of print and cheap. Spend the extra $$ and get the updated version (2007) of this book!

The Complete Idiot's Guide to Starting a Home-Based Business
I enjoyed the simplicity of this book. The book helped me understand what to expect from the attorney.Thanks!

I liked it!
I found this book to be highly informative, and well put together.Like most Idiot's Guides, it was easy to read, just full of great information.I'd recommend this book to anyone.

A casual and informative presentation of a serious topic
The three (3) most important areas of any book are its content, writing style, and organization.Weltman's book is superb on all three counts.It is a detailed, succinct, point-by-point introduction to a growing andpopular topic in today's fast-paced, changing society.

Each chapterbegins by explaining what you will learn, then explains key concepts atleast twice in the middle, and finally summarizes the least you need toknow about each aspect of the home business.

The book itself is dividedinto six useful parts, plus appendices filled with helpful information. Each part focuses on a particular aspect of running a home business, suchas: your reasons for wanting your own business, the types of businesses youcan run (franchises, ready-made businesses, existing businesses, or yourown pet project), financing the home business, setting up the home office,running the home office, and finally common personal issues unique torunning the home office and scaling up.

Broadly speaking, Weltman devotesan equal amount of space to each topic.However, some topics, such astaxation (any advanced student should keep a copy of that particular infovery close by) receive a lot of attention, while others, such as planningand budgeting the start-up, are clearly de-emphasized.The book alsoincludes a lot of useful information in little boxes on every other pagesuch as entrepreneurial statistics, key business terminology, addedinformation (based on experience) to help perform a particular aspect ofyour business better, and things to avoid while in business.

In termsof content, the book is packed with plenty of information to get youstarted.Though the book is very comprehensive, more advanced readers mayfind it to be a bit redundant at times.Key terms, concepts, andabsolutely need to know information are repeated often ( for the quicklearner, ad nauseum) in each chapter.This use of repetition, however,does not weaken the book, as repetition is a proven method of learning newconcepts.

The book is heavily laden with useful contact information andresources.Weltman presents the essentials, the absolute bare bonesstructural framework for the typical home-based business.The book's majorstrength is its presentation of key issues in very general, easy tounderstand terms.You are not inundated with a lot of excess, uselessresources and you are slowly and casually guided through each phase of yourstart-up.Weltman also thoughtfully includes good federal and stateresources one can actually use.

For the initiate, everything isdiscussed simply and clearly, as if the author is sitting right in front ofyou chatting over a delicious cup of Seattle's Best Coffee (sorry folks,but Starbuck's just doesn't cut it), but the more clever may find the booka slow and plodding read (this is a thick book, folks).Now, the book'smajor weaknesses lie in its utter lack of information on selling methods,management techniques (classic, coordinator, or craftsman), structuringemployment contracts (especially for independent contractors), scheduling,getting and keeping customers, and operating a global business (my personalinterest) from home.

Weltman skillfully introduces all the things oneshould consider when starting a home based business.It is the approach Iwould take with those who want to start a business but have no idea as tohow to start.Those who are really serious about starting their own homebusiness should not stop with Weltman's book.Look to other books topresent you with the meat on such topics as contracts, selling, andmanaging employees.More advanced readers can skip this book and startwith Karen Cheney and Lesley Alderman's How to Start a Successful HomeBusiness. ... Read more

Product Description
A thorough but gentle guide through the realistic personal, legal, and financial issues for the home-based business. ... Read more

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Customer Reviews (1)

Okay
The book doesn't reveal any secrets about tutoring but it does give a few ideas and brings up a few points that otherwise one might overlook. It is definetly better than the others I purchased. ... Read more

Product Description
Although this book scratches the surface of what you can do to work from home, it actually contains one thousand fascinating ideas for you to launch your new business venture.If you're fed up with working for a boss that doesn't appreciate your talents or you find it increasingly difficult to get a decent job, because of the recession, then this book is the springboard you've been looking for.If you can't find even one solitary idea from this vast resource, then you don't really have the entrepreneurial spirit to succeed anyway.Just one of these ideas can even spark a number of other creative ways to make a living. ... Read more

Customer Reviews (1)

Would not purchase again
This book is o.k.It has a few good ideas.I purchased it for two reasons: 1. It was written in 2010 thinking the ideas would be very up to date.2. 1000 ideas would give me several leads to go on.The author does have 1000 ideas, but I found some were very close to other ideas listed.Other than some typo's it is very easy to read and understand the author's thoughts on each idea listed. ... Read more

Product Description

FROM THE BACK COVER:

WARNING: USE AT YOUR OWN RISK! Known to cause side effects such as happiness and fulfillment

Product Description
There is a lot of demand for grant writing nowadays that more and more entrepreneurial-minded people are setting out to start their own grant writing business. If writing is a talent of yours and you are ready to be your own boss, then grant writing can be an avenue to go into as a possible work-at-home business. Like any other home-business, there are a lot of considerations to weigh up before you jump into this.First of all, this business is not just a matter of being able to write passably. You need the technical and creative skills to be an outstanding grant writer. You will need to have the skill to gather information and write correctly about varied subject matters in addition to toning your writing into a formal request to implore to the emotions. Besides the writing skills, you need to take into account that similar to any other business venture, you're out to profit. You also have to consider selling your skills, getting hired, getting the right experience and getting paid well for the ability that you provide to others. So, in real meaning, a grant writing home-business is really about running your own business at the same time as you are the business.This book will be both a writing skills guide and a business planning guide to lend you a hand as you start out with your own home-based grant writing business. ... Read more

Customer Reviews (3)

a help for improving writing skills and honing business skills
I like that the book has tips on technical writing as well as tips on setting up and managing the business. It teaches you several ways to improve your writing skills, promote your skills and advertise your services to round up clients and seal regular contracts to keep money coming into the business.

Gave me a business idea
I came across this book when browsing through the net for some business ideas. The book caught my eye because it gave me a fantastic business idea! I love writing so why not make a home business out of it, right? I thought it's just going to work perfectly. The book is great because I not only have technical writing training but business marketing training as well. Absolutely a great buy!

Writing Tips and business start-up tips in one book!
I can blame the economy but I never thought I would see the day when I would be working from home. But I think losing my job is a blessing in disguise and the real blessing is how this book gave me the idea of making a business out of my writing skills. It gave me writing pointers and is a great guide too for helping me put the home business set- up all together. ... Read more

Product Description
American business is in the midst of cataclysmic change. Corporations, re-engineering themselves to compete in the new global marketplace, lay off millions of employees, then outsource the services they performed, often to the former employees themselves. Disillusioned employees are voluntarily leaving the corporate nest in record numbers to set up small businesses of their own. Technological advances make these tiny operations not only competitive but often the optimal provider of services for the next century. These forces have led to an exponential growth of home-based businesses. Generally, these new entrepreneurs already possess the skills necessary to bring their products and services to life. What most lack is practical knowledge of how to position and market themselves. Understandably, most do not want to be marketers; many have a downright aversion to this crucial activity. And many will fail - not because of their product, but because of failure to promote it effectively. This book can help to change that. ... Read more

Customer Reviews (5)

Must have marketing tool!
So far this is one of my favorite books. The connection made between marketing for small businesses and guerrilla warfare is brilliant. You my friends are the guerrillas. The giant corporations are your competitors, and you can hit them by being quick, responsive and inventive. Your strength is in being small.

The idea of finding your niche in the marketplace is an amazing one. How many stories have you read on other people's blogs or in entrepreneurial magazines about people who made a few million selling upscale clothes for little boys, lotions and shampoos for babies made with all natural products or jars of different, fancy types of peanut butter. Those are just a few of the stories I've heard lately.

I've started thinking that I really enjoy the marketing side of business. I can't wait until our business is further in its development. Then, I can use everything I've learned in this book, about how to use my time and money wisely, to ensure that those most likely to be my clients know about my business.

Anyone that owns a startup business should get this book. It has so many great ideas, you can really customize your marketing strategy to your business.

--
Cat Cromar
www.astartuplife.com/category/book-reviews

Straight forward, easy-to-read. Great Supplimental Work.
I picked up this book on a whim. Turns out it was a good choice, even now, years after its first publication.

The easy format make it simple to scan through and, if you're like most business owners, time is precious so it helps.

The array of marketing materials it covered, plus the simple "case studies" kept it interesting.

I'd recommend this to home-based business owners looking to expand on their marketing techiniques. It can be daunting to launch a new campaign or seek out another avenue, this book takes some of the tension away while familiarizing the reader with his options.

bored, bored, bored
This book was completely outclassed by Michael Levine's Guerrilla PR Wired.Don't read anything else; it's a waste of time.

Boost your business brain-power!
Can you and your home-based business really compete with large corporate competitors who have big advertising budgets and publicity campaigns? Levinson and Godin say yes, you can! Guerrilla Marketing for the Home-Based Business explains in detail how you can use your size and location to your advantage, by positioning your business to serve niche markets, offering superior and personalized customer service, generating word of mouth, and making maximum use of low cost publicity tools. The book is peppered throughout with real-life examples of entrepreneurs who have successfully applied Levinson's techniques -- this is just one of the ways Levinson and Godin manage to brilliantly combine marketing theories and concepts with solid practical advice. I guarantee you'll be reeling with new ideas and enthusiasm for your business after reading the first chapter!

A source of bountiful info on guerrila tactics in business
This book tells about how to, make pipe bombs, letter bombs, use hit and run tactics and other guerrilla warfare techniques that can be used in running a small business. Just kidding :) !! Guerrilla Marketing for the Home-Based Business is a wonderful source of knowledge and info on all forms of marketing and business ... Read more

Product Description
Guidance on starting and running a home-based business.
This Unofficial Guide provides expert advice and a wealth of insider secrets for making a home business a success. If you're just starting out, the book tells how to find the right home business, create a business plan, and finance the business. If you want to grow an existing business, the book provides guidance on finding untapped markets and pursuing corporate and government work. It includes:

• Finding the perfect home-based business for you
• Starting a business on a shoestring
• Managing licenses, permits, and services
• Balancing business and family needs
• Generating successful marketing and publicity

Customer Reviews (2)

Obvious
This book could be one of the "Dummies" or "Idiots" books because everything it offers is pretty obvious. This book covers so many topics, it can't go into any depth on any of them. For example, the author says seminars are a great way to get business but he offers only half a page on how to do them. He tells you how to get a trademark without discussing why they may or not be necessary. Also, there are way too many irrelevant stories about millionaires like Michael Dell (who cares how many square feet his mansion is?) and Jeff Bezos. If you already have a business in mind, you have to wade through a lot of chapters about finding the perfect business for you. However, if you haven't a clue about which business to start, the book offers only a surface idea of several home businesses. So it's not useful to either customer.

For when you want more than the official line!
The Unofficial Guide to Starting a Home-Based Business
by Steven D. Strauss

This book is an incredible resource covering a large number of topics in great detail, such as;

1. Understanding the Home-Based Business.
a. The Home Business Boom
b. Is Operating a Home-Based Business for You?

2. Choosing The Right Home-Business
a. Doing What You Love
b. Some Home-Based Businesses to Start
c. Diversification

3. Getting Started
a. Business Basics
b. Business Plans
c. Financing Your Home-Based Business

4. The Nitty Gritty
a. The Home Office
b. Starting on a Shoestring
c. Dealing With Money
d. Managing Your Business and Your Life
e. Managing Your Time

5. The Internet
a. E-Commerce Overview
b. Making Money Online

6. Growing Your Business
a. Successful Home-Based Advertising
b. Marketing and Publicity
c. Secrets of Successful Home-Based Businesses

The author delivers critical, unbiased information that other books can't or won't reveal on each of these topics.

The book gives you advice as well as opinions. So when your not sure what to do, refrencing it here can save you time and money.

I strongly recommend this book, and wish you well in your Home-Business. ... Read more

Product Description

A lively insider's guide to starting a successful small business selling items old and new on eBay, written with personal anecdotes, well–kept secrets, and insider tips by Adam Ginsberg, eBay's most successful private salesperson.

This is the insider's guide to making money on eBay. Adam Ginsberg is the most successful seller on eBay, moving around a million dollars' worth of merchandise every month. Not only will he impart his personal secrets on how to sell on eBay –learned through years of experience – and his tips on expanding your small business using eBay as a global market, but he'll also give fun side–notes and anecdotes, keeping the book lively and making it a fun and interesting read.

This book will be a must–have for all current and aspiring eBay sellers, all small–business owners, and anyone who wants to learn how to start a million–dollar company.

Customer Reviews (110)

Well Respected Book
I have heard countless people talk up this book. Once I had the opportunity to read it for myself, I understood what all the high praise was about. The book is easy to read, practical, and detailed. I have no doubt that anyone can purchase this book and in a few short days get started making a decent income from eBay.

James Garton
Author of 25 Ways to Make Money Online

Great book!
Great book loaded with so much information.I read and reread it many times.Tons of great ideas and really gets you motivated to sell. Would recommend it to anyone.

I read the book, Now I'm a POWER SELLER

ATTENTION DUANE: GET THIS BOOK AND READ IT!

It's great book.Even though eBay has changed a lot since it was written, it's full of great ideas that still work!I applied them and made power seller & top-rated seller too!

Its real value is its ability to motivate you to get started and see how easy it can be.

This book is for new ebay user!
This book is for new ebay user! I finished more than half of the book and have not seen anything valuable yet!

How to Buy Sell and Profit on eBay
If you're thinking about starting an eBay business this is a must read - should be one of the first books in your how to library . Lots of really useful info and encouragement. I've sold nearly half of the items I've listed in my first 60 days using the tips and recommendations in this book. ... Read more