Product Description
Presents a history of energy systems, highlights the current "energy crisis," and discusses the educational requirements, demands, and employment prospects of various energy-related jobs. ... Read more

Product Description
This digital document is an article from Careers & Colleges, published by EM Guild, Inc. on January 1, 2002. The length of the article is 4295 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: The arts communications. (Career Watch 2002).(Careers 2002)(Statistical Data Included)
Publication: Careers & Colleges (Refereed)
Date: January 1, 2002
Publisher: EM Guild, Inc.
Volume: 21Issue: 3Page: 32(6)

Article Type: Statistical Data Included

Distributed by Thomson Gale ... Read more

Product Description
Architectural Career Opportunities & The Design Process.This video is introductory and covers architectural careers and the architectural process.The Architectural Career Opportunities section provides information on skills, academic requirements, job descriptions and more.The Design Process provides an overview of general design process and primary types of drawings created for a set of plans. ... Read more

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This competency-based series is designed to give students a competitive advantage as they market themselves to potential

employers. Fulfillment of customers' wants and needs at a fair profit is the focus of each text-workbook. ... Read more

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The 1950s were the golden age of the American automobile, and the cars were faster, bigger, and more boldly styled than ever before. Sunday driving-Cleaver-style-in the regal family Ford, Edsel or Plymouth topped the list of national pastimes; and teenagers, behind the wheels of their daddies' thundering T-birds, had fun, fun, fun across America's highways.The economic prosperity of the country made for an "ultramatic" boom in car manufacturing, and the advertising industry followed suit. This reprint of a Chronicle Books classic collects the "masterpieces" of automobile advertising, culled from the pages of such popular periodicals as Life, The Saturday Evening Post, Collier's, Look, and Holiday. Their colorful illustrations and catchy copy give these ads a "power-packed beauty" all their own, offering a fun look at 50s culture and values. So take a cruise down memory lane with this fond look back on a time when tail fins and chrome were the standard, and the American car was the true King of the Road. ... Read more

Customer Reviews (6)

A great overview of the 1950s
This book takes you back to the flamboyant 1950s, the decade when the USA really took the lead as the world's greatest nation. It shows just how far this great country had advanced in automotive technology after 20 years of depression and war. The wraps were off as each individual carmaker tried to outshine their rivals in styling and performance. With gasoline at 25 cents a gallon anything was possible! It reminds you of the days when the USA alone set the standard for automotive excellence. Great reproductions of classic, colorful hand-drawn automotive advertisements. A great piece of nostalgia. As actor Henry Winkler as Fonzie said in the "Happy Days" TV show, "I wish it could be 1955 forever!" Amen.

Auto Advertising of the 50s
Great slice of American history from a period of some of the flashiest cars ever made.Not much meat to it, but a great reference if you are an owner of 50's cars or just like seeing how life used to look and how Detroit approached the American public in a time when the U.S. was king of the auto world.

The book of big chrome
Certainly a neat idea for a book: to see how Detroit created car sales with ads brimming with extravagant headlines, copy and visuals.I bought this book years ago and this is a timely reprint but I doubt I would have bought it now.This is because of the production, all the lovely ads have just been copied as whole originals without taking the trouble to separate the color graphics from the flat color headlines and copy.Doing it this way means that none of the photos or illustrations sparkle and frequently the ad copy is very light and not too readable.

Another reason I would probably not have bought it is because I have a copy of 'All-American Ads: 50s' by Jim Heimann (ISBN 3822811580) which has two hundred car ads from the Fifties over 188 pages (in a 926 page book) with much better production so that the images really look good, even on the pages with four ads.

It is unfortunate that the ads in 'Cruise-O-Matic' do not look as good as they should because they celebrate a particular American stylistic exuberance of the past.

Poor Quality Production
If you're looking for vintage car ads, pass this by. The reproduction quality is very poor. Many of the ads were cropped badly, and much of the text is not readable. It's obvious that many of these must be amateur scans of magazine ads and not the original source material. I'd love to seea professional-quality re-work of this subject matter.

Nifty 50s Reference
This is a terrific resource for illustrators, writers or anyone interested in 50s cars, design or culture.The color reproductions of the car ads are a real treasure -- the layouts, typefaces, symbols, cultural themes and color schemes are invaluable sources of information about 50s social history, values and imagery. And if you love the cars, it's even better!Chronicle Books does a nice job with books like this -- and at a very good price. ... Read more

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Details relevant and appropriate information considered essential for the guidance and reference of entrepreneurs, who are interested on the trade and industry of Japan. ... Read more

Product Description
The genesis of a book, "from the author's inspiration through the presentation of the completed book to a grateful child. Aliki's lucid explanation of the book making process is clearer than--but every bit as accurate as--many explanations written for adults. Marks a high spot in informational writing for children".--"School Library Journal". 1996 Notable Children's Trade Books in the Language Arts. ... Read more

Customer Reviews (6)

This book rocks the socks of adults, even!
I've been interested in books and how they're created ever since I can remember. So, when I noticed this book I had to give it a look. And, I have to say, this book is a treat as well as informative. The author goes through every step of the process, but in a very entertaining way. The art is whimsical and fun, and there is even some humor thrown in into the mix as well. This book is great for both those looking into the book-making process AND searching for a good read. I'd even go so far as to recommending this book to people who hope to go into the writing industry as either an author/artist, publisher, editor, book designer, etc.! Two thumbs up!

I really want to know...
Do you have any idea how a book is made? Or, how many people are involved? Or, how long it takes from the first idea to holding a finished product in hand? Aliki, that wonderful writer and illustrator, shows us in thirty-one 8 x 10 pages with the 32nd page showing young cat in bed with his new book beside him (that's young cat on the cover). "How A Book Is Made" is an impressive insider's view of the book-making process.

On the title page is a young cat holding a book with all its parts labeled. As he reads a book in the library, he says things near and dear to a librarian's heart: "I like the way a book feels. I like the way a book smells" and wants to know who is responsible for this wonderful creation.

There they are--the lines of people: author, illustrator, editor, publisher, designer, copy editor/proofreader, production director, color separator, printer, publicity and promotion director, and salesperson. Then Aliki starts with the author's idea, research, writing, editing, revising, and finally the manuscript is sent to her editor. (This is an established writer.) Then waiting and more waiting for decisions.

Each person is introduced who has book-making responsibility, who shows us what he/she does. In between is more work for the writer. Finally the printing is done. I have a feeling that color separation is now handled by computers and not the tedious steps shown in the book, which, after all, is dated at 1988. No matter, "How a Book Is Made" still shows the grueling process of making a book.

However, it is all worthwhile when that final product is put in hand. As the author and her child (young cat) celebrate the publication, the next phase of work begins: promotion and publicity. Meetings with book sales staff, television appearances, book signings, book reviews, placements in libraries and bookstores--it's all germaine to the publication of a book.

And that's how a book is made. Who needs this book? Libraries, of course, creative writing classes, children who show a propensity to write, and visual learners. There is nothing like a picture book in clarifying things that could seem complicated in print. Highly recommended!

"Who Made This Book?"
This book will appeal to a wide range of readers.Main text is written for younger readers and well-supported by Aliki's soft, colorful watercolor illustrations (populated by publishing cats!), and accompanied by humorous dialog.Older readers will appreciate the more detailed explanations of production that appear in smaller type and are framed within the illustrations.Additional attention to detail is evidenced in the fine points of Aliki's illustrations, such as the small calendar that appears on nearly every two-page spread and the occasional seasonal clues (e.g., a jack-o-lantern in the window) which provide a time frame to the observant reader.Dialog balloons offer a personal glimpse at the individuals who produce a book, and often provide insightful humor as well.(For example, the dialog from an editor's desk reads: "This pile gets bigger and bigger.")As book production moves from initial creation (crafting text and pictures, editing, etc.) to production, Aliki's illustrations become necessarily somewhat more complex: one two-page spread clearly shows the four-color offset printing process, including a detailed cross-section of the inside of the printer.However, the youngest readers are always in mind, and the book never leaves them behind.

Published in 1986, the technology mentioned (floppy disks and magnetic tape; even the printing process) is somewhat dated, but aside from that, this outstanding book offers a great look at the many steps and people that it takes to make a book.

An inspiring and fascinating book
I read this book in the 2nd grade, when it was first published. This book made me want to be a writer. Aside from being completely informative, the illustrations are beautiful. I still own my original copy, and writing is my biggest passion and greatest reward in life. Every child and adult should get their paws on this book and I hope it will always continue to inspire all of our future writers of the world.

Informative
Informative and accurate even with changing technology. If you want to teach your children the step by step process of how a book is made, Aliki clearly demonstrates this with her illustrations and text. Great author!! I recommend all her books. ... Read more