Product Description
Chapters: Web Banner, Affiliate Marketing, Search Engine Optimization, Hubspot, E-Mail Marketing, Search Engine Marketing, Keyword Research, Yesmail, Optimized Searching, Optimized Searching, Kam Optimized Searching, E-Mail Marketing Software, Permission Marketing, Online Locator Service, Link Love, Image Search Optimization, Off-Web Factors, Enterprise Search Marketing, Run of Network. Source: Wikipedia. Pages: 120. Not illustrated. Free updates online. Purchase includes a free trial membership in the publisher's book club where you can select from more than a million books without charge. Excerpt: Affiliate marketing is a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's marketing efforts. Examples include rewards sites, where users are rewarded with cash or gifts, for the completion of an offer, and the referral of others to the site. The industry has four core players: the merchant (also known as 'retailer' or 'brand'), the network, the publisher (also known as 'the affiliate') and the customer. The market has grown in complexity to warrant a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third parties vendors. Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization, paid search engine marketing, e-mail marketing, and in some sense display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner. Affiliate marketingusing one website to drive traffic to anotheris a form of online marketing, which is frequently overlooked by advertisers. While search engines, e-mail, and website syndication capture much of the attention of online retailers, affiliate mar...More: http://booksllc.net/?id=703758 ... Read more

Product Description

This book explains fundamentals of Internet marketing programs and the options available to business leaders and marketing managers. You will learn the basic operation, options and successful techniques for email marketing, banner advertising, affiliate promotion, adword marketing, search engine optimization, mobile advertising, blogging, podcasting and other online marketing programs.

Internet marketing offers the possibility to track almost every action a visitor or potential customer takes in response to marketing messages and how they navigate through their buying cycle. This book explains how to insert and use tracking codes on web pages and in cookies to find out how your web site visitors and customers react to your marketing programs. The ways to monitor and measure the effectiveness of Internet marketing programs are described such as using hits, page views, unique visitors and conversions.

You will learn the basics about setting up web pages and how to use web site templates to make professional looking web sites. Discover key web site options that can affect Internet marketing performance such as metadata, web page layout and keyword selection.

Discover about domain name selection and registration options. You will learn about the types of domain name extensions and why it can take up to several days for a domain name to operate correctly (point to your web site) on the Internet.

Learn how to setup and manage email marketing campaigns along with some of the important requirements and regulations that apply to email marketing programs. Discover how to use affiliate programs to get additional marketing exposure, which only costs money when products or services are sold.

Some of the key ways to get listed high in search engine allowing more people to find your products and services are described. Learn how you can chose key words that people search for to display ads (adword marketing) on search engines and web pages. Banner advertising exchange networks are explained. You will discover how to create promotional materials that encourage recipients to pass along your message to other people (viral marketing). Learn how you can use online web seminars (“webinars”) to attract, register and quality potential customers. Some of the important topics covered in this book include:

- Types of Internet Marketing Programs
- How to Measure Internet Marketing
- Selecting and Registering Domain Names
- Developing Web Sites
- How to Get Listed High in Search Engines
- Adword (keyword) Advertising
- Setup and Managing Email Campaigns
- Participating in Affiliate Programs
- Banner Advertising Networks
- Blogging and Podcasting
... Read more

Customer Reviews (6)

How did this get a 4 star review?Don't waste your money.
Let me start by saying that I have been a software marketing professional for nearly 20 years and I read A LOT of marketing books to keep current with the ever-changing marketing landscape.This book is a disappointment and some of the content was out-of-date at the time of publishing.

It is, as others have said, a dictionary of terms.An introductory book on internet marketing should at least help people get started - maybe a case study of a marketing strategy for a small business to give people some actionable information and context for the various aspects of marketing online.

This book appears to be one that a consultant wrote as a promotional piece to attract new clients and to sell his other books. Even as a give-away, it doesn't offer much.Combine poor writing skills, dated information that can be gleaned from Google for free, 1980's clip art, poor page layout, and a total lack of actionable content and you have a good description of this book.

I hate to give bad reviews but I expect some detail, current content and a professional layout for $15 - I feel ripped off. The good news is that there is a lot of outstanding marketing content available at no cost.Try [...] or [...] for some current and usable content written by marketing professionals. Both have a no cost subscription and a paid offering.The free content will far surpass anything you could read in this book.

Checked It out from the library, and glad I did!
It is basically a dictionary. It would be helpful for someone with no understanding of internet marketing, but really leaves you nowhere to go!

This is a dictionary of terms
The money spent on this
book might be filed under
charitable contribution.

A dictionary format was not what I was
looking for, a bit too sterile,
it might be great for others.

Must Read Before Starting Your E-mail Campaign!
Anyone new to Internet Marketing will appreciate the definition of terms and easy to understand examples. Whether doing it yourself or hiring a professional, you'll want to know these basics to make the best decisions.

Must Read If You are Just Getting Started!
Anyone new to Internet Marketing will appreciate the definition of terms and easy to understand examples.Whether doing it yourself or hiring a professional, you'll want to know these basics to make the best decisions. ... Read more

Product Description
Internet marketing, also referred to as i-marketing, web marketing, online marketing, or eMarketing, is the marketing of products or services over the Internet. The Internet has brought media to a global audience. The interactive nature of Internet marketing in terms of providing instant response and eliciting responses, is a unique quality of the medium. Internet marketing is sometimes considered to have a broader scope because it not only refers to the Internet, e-mail, and wireless media, but it includes management of digital customer data and electronic customer relationship management (ECRM) systems. Internet marketing ties together creative and technical aspects of the Internet, including: design, development, advertising, and sales. Internet marketing also refers to the placement of media along different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, e-mail marketing, and Web 2.0 strategies. In 2008 The New York Times, working with comScore, published an initial estimate to quantify the user data collected by large Internet-based companies. ... Read more

Customer Reviews (1)

Warning
This book consists of Wikipedia downloads.This a a BIG price for Wikipedia downloads.

Wikipedia is on the net for free.

Internet Marketing, eh?If the "editors" of this "book" are an expert on Star Wars, then they are probably experts on lots of things, because they have "edited" hundreds of other "books".Well, if they can get away with this, maybe they are such an expert.

I wonder if Alphapress has its own Wikipedia page? ... Read more

Product Description
Are YOU Ready to Climb Your Way Up The Search Engine Rankings and Start Getting the FREE Traffic You're Looking For? Hundreds of places claim they can give you top rankings but wouldn't you rather just learn how to do it on your own so you can repeat the process on any future site you build? Here is what you will learn inside this guide. What in the world is link structure, and how can it help your site? In this chapter, you'll learn some simple, yet important factors regarding link structure. You'll quickly see the advantages of setting your site up correctly the first time. What is the proper usage of keywords on your website, and how can you optimize things to keep the search engines happy? This is a tricky subject...there are some very specific places that your keywords MUST appear, or your work will be for nothing...do you know where they are? How should you choose your keywords...choosing the wrong ones may not bring the traffic you expected! Normal logic suggests that you should target every keyword imaginable, but that's a huge task. To avoid a lot of wasted time, you'll learn how to find the proper keywords, and which ones are the most important. Does your content reach out and pull people in...it should! Having the right content is arguably the most important part of SEO. The benefits go beyond just giving your visitors the correct information... And much more! ... Read more

Product Description
Simple and easy to use tips and advices to get the most out of your email marketing campaigns ... Read more

Product Description
Email marketing is quite simply one of the most profitable businesses you can participate in on the web today. In fact, if you don't have your own ezine yet, you could literally be missing out thousands upon thousands of dollars in pure cash profits!

It's true and here's why:

In today's technologically advanced world most people use their email even more than their phone - and this fact has changed the way people do business around the world. ... Read more

Product Description
Discover how you can put your content in front of a million people. Covert and effective ways to build your list and increase your online income. ... Read more

Product Description
What’s an autoresponder?

If you’ve ever asked for information online about a product or service, or signed up for an e-list or group membership on the Internet, and received a nearly instantaneous response in your e-mail inbox, an autoresponder program was responsible for delivering the reply.

Simply put, autoresponders are e-mail programs that send out a preset message in response to every incoming e-mail received. Some autoresponders, like sign-up services for e-groups and forums, are one-shot deals: a single response for every message received. Just about every Internet-based company uses autoresponders for a variety of purposes, from automating tasks that would otherwise take up hundreds of man-hours to building lists and tracking prospective leads.

Multiple autoresponders send a series of messages to received e-mail addresses on a predetermined, timed basis. For instance, a multiple autoresponder can be used to send an instant response, then a follow-up message three days later, then another five days after that, and so on. It can be programmed to send a message a day, one per week, twice monthly, or any interval that satisfies the purpose of the message series. ... Read more

Product Description

Customer Reviews (5)

YAHOOOOOOOOOOOOOOOOOO!: THE FINAL FRONTIER OF HACKS
If you're not very knowledgeable on how to use, expand, personalize, and tweak Yahoo!, this book is for you! Author Paul Bausch, has done an outstanding job of writing a book that will help you do just that, in ways you never dreamed possible.

Bausch, begins by showing you how to become a Yahoo! power searcher by taking advantage of meta keywords in order to return more relevant results. Then, he shows you some unique ways on how to use Yahoo! Web Services, including monitoring your commute for problems, watching TV schedules automatically for appearances by your favorite celebrities, and visualizing your music collection. The author continues by showing you how to use the hacks to reach out and touch someone. Next, he introduces you to the backdoor that Yahoo! has opened for developers. Then, the author shows you how people are using Yahoo! data in their own applications and have a bit of fun in the process. Finally, he shows you how to get listed and introduces you to other Yahoo! components you can plug into your site.

You can read this excellent book from cover to cover if you like, but each hack stands on its own. Here, the author intends to show you what's possible when you view Yahoo! as a platform and inspire your inner hacker to take a new look at Yahoo!.

Everything to know about tweaking Yahoo! is here
Paul Bausch's YAHOO! HACKS: TIPS & TOOLS FOR LIVING ON THE WEB FRONTIERtells how to personalize and use Yahoo! In new ways, from using keyword shortcuts and advanced syntax to get more from search queries to customizing Yahoo! Mail, using its blogging features and file share programs, and even building applications using Yahoo! web services. Everything there is to know about customizing and tweaking Yahoo! is in this book.

How to get the most out of Yahoo.
This book contains a hundred hacks to get Yahoo to work the way you want it to work.These hacks include tips for getting the results you want from a Yahoo search, dealing with advertiser cookies, tracking your stocks, getting news feeds and news crawlers, using Yahoo groups, programming Yahoo using various languages including Perl, Java, PHP, and VBScript and even how to plot multiple points on map at the same time.Of course the biggest question for many people is how to get your site listed at Yahoo and there is even a tip for that.Yahoo! Hacks is a highly recommended book to anyone who uses Yahoo or wants to know how to really master it.

Get The Most Out Of Your Yahoo! Experience!
When Yahoo! was created in 1994 by Jerry Yang and David Filo it was the simplest of web sites.Just a collection of web pages laid out in a simple unordered list, the entire Yahoo! web site was only a handful of pages with only a single, simple use: to list sites on the web separated out by the content they provided.Probably when someone today thinks of Yahoo! the first thing they think of is that it is a search engine.Well the 1st generation of the Yahoo! web site didn't even have that.There wasn't even a form field present, the only thing being a bunch of hyperlinks which navigated to more hyperlinks for the few sites that were in existence back in the day.

My what changes a decade brings.

When you think of the Internet today, probably the first couple of web sites that come to mind are eBay, Google, amazon and Yahoo!.It is safe to say that with thousands of employees and millions upon millions of revenue that Yahoo! is one of the greatest success stories on the web, and to think that only 10+ years ago this site was just a simple list that grew into so much more.Yahoo! has evolved to not only provide a way of searching the Internet, but it is now a portal site that provides News, Weather, Sports, Games... basically if you can think of something that you can find on the Internet then Yahoo! is a great place to go to start your web experience.There is so much to do and so many places to go when you use Yahoo! that it can become mind-boggling and that is where "Yahoo! Hacks" can be used to make your net experience the best it can be.

Providing 100 tips and tricks of how to best use Yahoo! to your advantage, Paul Bausch pulls no punches and doesn't skimp on the details.From learning how to use and customize 'My Yahoo!' to setting up and controlling your mail to setting your own personal TV listings, you can learn how to do this with this guide.From tracking your investments to created advanced searches that remember personalized settings to installing Yahoo! Messenger, you will learn the ins and outs with this book.This is just the tip of the iceberg when it comes to discussing all that Yahoo! Hacks has to offer.RSS, blogging, Calendar, sharing photos... the list goes on and on.

After reading Yahoo! Hacks you will soon feel like there is so much to offer from Yahoo! that you could do everything you needed to at one web site and never have to go anywhere else!Now with this guide you can get the most out of your Yahoo! experience and have fun while doing it.

This is what Hack books are supposed to be about!!For all Yahoo! enthusiasts out there who want to learn how to use Yahoo! to the fullest, this is the book for you!!

***** HIGHLY RECOMMENDED

I'm not dead yet!
"The reports of my death are greatly exaggerated."That quote might apply to Yahoo when you look at all the mindshare that Google has garnered of late.It's almost as if Yahoo is irrelevant and Google owns the search world.Not quite, and Paul Bausch's new book Yahoo! Hacks - Tips & Tools for Living on the Web Frontier reminded me of all the good and incredibly valuable things you can do with Yahoo...

Contents:Search; Services; Communicating; Web Services; Applications; Webmastering; Index

Like all Hacks titles, you have a number of cool tips and tricks that you can do using Yahoo as your technology starting point.In this case, there's 100 of them that cover a wide range of topics.For instance, tip #39 - Monitor Your Commute shows how Yahoo can provide updated traffic conditions overlaying a map of your driving commute.Even better, those traffic updates can be formatted in RSS and put on your My Yahoo page.I did that one right away.Tip #83 - Randomize Your Windows Desktop Background shows how, using Yahoo's web services API and some VBA code, you can create a random Windows wallpaper each day.Just hope you don't choose a search term that isn't "work safe".:)The whole Web Services chapter shows how you can access Yahoo's API using a variety of languages such as Perl, PHP, Python and a few others.Once you get the basic core structure down, you open up a whole universe of possibilities in terms of programmatic integration of Yahoo into your applications.This is really cool stuff...

I've been just as guilty as the next person of getting all "Google"-y eye'd at other search engines and forgetting the site that opened up a whole world of internet realities.Many of the things we take for granted now were ground-breaking ideas that Yahoo was pushing in the early days.Having two strong competitors in the search arena will lead to even more innovative thinking as they play off of each other.I can see how the Yahoo! Hacks title could go into multiple editions without even trying...

Excellent read with lots of code you can use immediately.If you've wandered away from Yahoo for other pastures, perhaps it's time to wander back and see what other options are out there.Yahoo Hacks will expand your thinking as to what you can do with search engines... ... Read more

Product Description
What do Tim Carter, Brian Clark, Joel Comm, Jim Kukral, Ted Murphy, Jeremy Schoemaker, and Mari Smith have in common?

They all walk the walk when it comes to their Internet marketing expertise. And they also have joined a couple dozen innovators and thought shapers to share their ideas, advice, and insight.

"Internet Marketing from the Real Experts" is a collection of affiliate, email, blogging, podcasting, video, search engine, and social network rock stars that break down the how and why of Internet marketing in a clear, easy to understand way.

These are the people that do this stuff every day. Find out how they do what they do to achieve success with their online businesses.

Their voices, their ideas, their action items, and their lessons learned from mistakes--all for you to grow your business the day you start reading "Internet Marketing from the Real Experts". ... Read more

Product Description
Looking to impress clients at your next meeting or catch the attention of senior management during your upcoming presentation? This book delivers practical content that will position you as the eBranding expert at your company.

Online Branding covers 35 eBranding topics fundamental to building the eBrand your customers will trust and really, really like. Topics include: (1) eBranding Strategies; (2) Global eBranding; (3) Protection of eBrands against internal and external threats; (4) Wireless eBranding; (5) Multiple-eBrand portfolio management; (6) Exit strategies, (7) Measuring "Buzz" about your eBrand, and more... ... Read more

Product Description
Your business has 5 primary resources - the lifeblood on any online business.That's your affiliates, your list, your customers, long-term customers and joint venture prospects.Each one of the big 5 have the power to make your sales and thus make big profits. ... Read more

Product Description
Yahoo! was there first, cataloging and categorizing the exponentially growing number of sites on the World Wide Web. Now you can have the best of the best on the World Wide Web right at your fingertips with Yahoo! Unplugged. Whether you're a student researching a topic, a job seeker seeking leads or company information, a teacher developing lesson plans, or just one of the millions who searches the Web for fun, you'll find what you need in this entertaining and comprehensive guide. Plus, if you don't already have access to the Web, you get all the software you need right on the book's accompanying bonus CD-ROM, including the ability to sign up instantly with major Internet service providers (ISPs). ... Read more

Product Description
"Discover The Easiest, Most Simple Ways of Building as Many Residual Income Streams As You Want...Without Even Having Your Own Product or Service!"

If you are looking to set up easy


residual income streams as soon as possible, and watch the money roll in every single month from the comfort of your own home...you have come to the right place because you are about to find out exactly how to do just that!

Dear Friend,

As you already know, there are hundreds if not thousands of different ways to make money on the Internet. You can write an e-book, build your very own membership site, sell your design or sales copy writing skills or even sell physical products on Internet auction sites.

The problem with most of those ways of making money is you need to have your own product or skill to sell to people. Developing your own product takes a lot of time and hard work and even when you do create that product, how will it compare to the thousands of others on the exact same subject?

Don’t get me wrong, having your own product is great and so is providing people with a service they need. But there are easier ways of making money online, much easier!

There is a way, an easy way to start…

…Making Money Online ASAP Without Developing Your Own Product, Selling Your Skills or Having Anything of Your Own to Offer…

It’s called Affiliate Programs. These programs allow you to choose an already existing product, send traffic to it and get paid a large commission for every sale!

That’s great, but here is the exciting part:

Regular affiliate programs pay you once for every sale you make, so in order to keep making money you have to keep selling products. But…

Wouldn’t it Be Great if Every Sale You Made Kept Paying You Month After Month After Month!?

And that is exactly what this letter is all about!

It’s about something called Residual Income Affiliate Programs. These programs are great because not only do you NOT need your own product or service, but you don’t even need to keep promoting them every single month just to keep the money coming!

That’s right, all you have to do is promote someone else’s product to get paid and you don’t even have to keep promoting to keep getting paid months and years after you have made your initial sales!

Here are the Main Benefits of using Residual Income Affiliate Programs:

You do NOT need to develop your own product or provide your own service (no need to spend hundreds of hours researching, writing and developing your own e-book or product…you can simply take advantage of already existing ones!)

You can start right away! Since all you have to do is select an affiliate program, sign up and start sending traffic to the website that sells what you chose to promote…you can be up and running and getting sales in under an hour!

You get paid monthly for every sale you make! So if your commission is $15 per sale, you will get paid that commission every single month…as long as the person you referred keeps his or her membership with that company.

This is probably the easiest way in the world to quickly build a residual income. Just imagine spending one moth selling other people's services and products and having a whole bunch of nice fat income streams coming in every month for years and years to come!

Most Residual income affiliate programs enable you to promote services and products that everyone needs, this makes your job a lot easier…everyone needs web hosting if they want to have their own website right?

So if you are ready to discover everything you need to know about building as many residual income streams as you want and as soon as possible, you are about to learn everything you need in the…

Quick & Easy Residual Income Streams Guide

... Read more

Product Description
Everything you need to know to get started using Google’s free productivity tools is right in these pages. With a section devoted to each application, finding and using the information is easy. You’ll learn to create documents, crunch numbers, e-mail with Gmail, build Web sites, share photos, track calendars, and more. Harness the power of Google Docs, Google Spreadsheets, Google Page Creator, Google Calendar, Google Notebook, Google Talk, Gmail, and Picasa and get your life powered! ... Read more

Customer Reviews (1)

Very Good Basic Primer
I was looking for something that would serve as a good introduction to the array of Google applications, and this book is well-suited to that task.

What you'll get:

* A good introduction to 12 or 13 of the newer Google applications.Ledford spends a little more time on the applications that are likely to be more popular (mail, docs, spreadsheets) and a little less time on some of the others (Picassa, chat, etc.).Overall, I thought the focus was just about right.

* Ledford explains the basics of each application.He offers some tips and tricks to using each application.He breaks the discussion up around different features, where appropriate (e.g., Google mail vs. the calendaring function within GMail).Along the way, readers will learn why a particular app might be more or less useful to them than competing applications (e.g., Google spreadsheets vs. Microsoft Excel).Ledford points out the most significant advantages AND drawbacks of each Google App, which is quite helpful.

* For my purposes, I was interested in evaluating the whole Google suite of applications so that I could consider whether to move my organization away from Microsoft's Office suite and toward online applications.This book is a great first-effort in helping assemble that sort of information.Undoubtedly, much more will be written about Google's suite of applications.As one of the first (if not the first) to undertake this endeavor, however, Ledford does a commendable job.

What you won't get:

* Extensive details on any one application.For example, if you want to become a GMail power user, then this book is not for you.Consider this a very basic introduction to the variety of Google applications.For an in-depth discussion, you would need to look elsewhere.

* A substitute for playing around with each application itself.It is one thing to read about Google's application suite; it is another to use and practice on the apps themselves.In my opinion, there is no substitute of knowledge gained through trying to use each of these applications.I read this manual while on a vacation in Spain, where I had no internet access.I likely would have found it more useful if I could have used some of the tips and recommendations in real time.That said, Ledford's book still serves its purpose as a good introductory guide.

Overall, I would recommend this to anyone who wants to know more about Google Apps but was afraid to ask, and to anyone who is considering whether to attempt a life without Microsoft Office.There are other alternatives to Office, but Google's Apps probably are the most prominent of them, and Ledford's book serves as a useful introduction to them. ... Read more

Product Description
The reason I have created this report is to help other people get started with product creation as this can seem like a daunting task, but believe me when I say it is also the most profitable step you can take!

There is a lot of information on the web about how to create your own products but not many of these sources provide a clear and concise step by step guide so you can get your product out there and making money in the quickest time possible!

So that is what I am going to attempt to do here. :)



I am confident if you follow the steps within this report you will have your very own killer product that will bring in sales for years to come. ... Read more