Product Description
This study covers the latent demand outlook for online sports programming across the states, union territories and cities of India. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across over 1,400 cities in India. For each city in question, the percent share the city is of it’s state or union territory and of India as a whole is reported. These comparative benchmarks allow the reader to quickly gauge a city vis-à-vis others. This statistical approach can prove very useful to distribution and/or sales force strategies. Using econometric models which project fundamental economic dynamics within each state or union territory and city, latent demand estimates are created for online sports programming. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved. ... Read more

Product Description
This study covers the latent demand outlook for martial arts television programming across the prefectures and cities of Japan. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 1,000 cities in Japan. For each city in question, the percent share the city is of it’s prefecture and of Japan is reported. These comparative benchmarks allow the reader to quickly gauge a city vis-à-vis others. This statistical approach can prove very useful to distribution and/or sales force strategies. Using econometric models which project fundamental economic dynamics within each prefecture and city, latent demand estimates are created for martial arts television programming. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved. ... Read more

Product Description
This study covers the world outlook for online sports programming across more than 200 countries. For each year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models which project fundamental economic dynamics within each country and across countries, latent demand estimates are created. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved. ... Read more

Product Description
This report puts executives and strategic planners on the fast track.The first chapter describes the study's methodology.The second chapter gives an overview of how to strategically access the market, mid-term forecasts of latent demand and accessibility benchmarks.The remaining nine chapters are not industry specific, but instead discuss economic fundamentals, marketing & distribution options, export and direct investment options, and full risk assessments (political, cultural, legal, human resources). Combined, the information provided in this market study is a "one-stop" shop for the strategic planner. Ample statistical benchmarks and comparative graphs are given. ... Read more

Product Description
This study covers the world outlook for wood beds and headboards excluding cribs, cradles, Hollywood beds, and youth beds and all custom furniture sold at retail directly to the customer across more than 200 countries. For each year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models which project fundamental economic dynamics within each country and across countries, latent demand estimates are created. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved. ... Read more

Product Description

Customer Reviews (6)

Lives Up To The Title. Worth Reading. Great Reference.
I recently finished reading Web Design For Developers: A Programmer's Guide to Design Tools and Techniques and while I would like to have seen a few more specific details in a few places, the book overall does a great job of breaking down the mystic art of web design in a manner that allows almost any left-brained analytical developer to grasp the concepts and produce work of sufficient quality. If you are a software developer that is interested in web design, this is the book for you. It is full of great parallels between the two worlds and will help you understand how to create a design that works, while conforming to standards and be accessible to all types of browsers and devices.

The book starts out by describing a fairly common set of scenarios where a customer is involved in some discussion about what their current website looks like and does, vs what they want it to do. It's an accurate portrayal of what really goes on in these types of meetings, leaving the reader with a sense of "ugh. not another nebulous, undefined set of `requirements'."

After that brief introduction into the world of dealing with customers, the book jumps into the basics of design and talks about some of the key elements of laying out a site, including the need to do pencil sketches as wire frames. One mild issue that I have with this section of the book is that the author uses a lot of standard notations for various elements in the sketches but fails to define those notations or provide any links to information on what those notations are. While most of it is rather obvious, I was able to understand the intent of some of the sketches only because I have experience with wire framing tools that use the same notations.

There is a large section devoted to dealing with color, choosing color schemes and understanding the basics of how color blind people will see your site. This was one of my favorite sections of the book - both toward the front and later on when discussing accessibility. The author does a great job of explaining how to select color schemes and themes, even with a complete absence of creativity and eye for design. He points to some great tools on the web and other resources that will help almost anyone pick a set of colors that work well together. He also talks about the difference between light that reflects off surfaces like in the real world, vs. light that is projected from a monitor. This is a subject that I have wondered about for more than 15 years - why is a monitor RGB and real world light RYB? - and I have never found such a clear and concise description of the difference.

The next few sections of the book dive into creating graphics for the site, including the use of typography in those graphics. In these sections, the author introduces the notion of using a grid to layout your designs in the graphics editors and also in the actual website. In my 15+ years of working on the web, I have never heard of this before and I have to say that it was an eye opening experience to see how effective this technique is. You can take a site from "blech" with difficulty getting things lined up and spaced out correctly, to "wow" pretty quickly if you stick with the grid system that he outlines.

Most of the book is then devoted to constructing the homepage of the site... that's right - one page and one page only. The in-depth analysis of every step in the process is quite amazing, though. I never once felt like the author was repeating any information or providing dull, dreary content that could have been better summarized (though I will admit that I skimmed over most of the html content. Since I was not actively building a website while reading this, I wanted to catch the high points of what he was saying without getting mired down in the angle bracket and attribute mechanics).

Toward the end of the book, the author does spend what I felt like was an in inordinate amount of time discussing accessibility for disabled persons. He does do a good job of explaining why, though - he is a somewhat disabled person and uses assistive technologies to access websites on a daily basis. Having done accessibility work on the web in recent years, I can assure you that every point he makes is correct. If you need to create a site that conforms to "section 509" for example, this part of the book is a great place to start. Beyond the in-depth look at accessibility for disabled persons, though, the author does a great job of explaining how accessibility is more than just that. He discusses making website accessible by anyone, anywhere, on any device - not just a PC with a full web browser, but a mobile phone and other devices that provide limited web capabilities.

Pro's For The Book:

Approaches web development as developer not as a designer and makes the web feel comfortable for a back end software developer. In depth look at HTML and other web standards for getting a site done, not just for the sake of talking about web standards. Great discussion on CSS and how to effectively use it. Excellent information on color theory, graphics layout, and other seemingly "mystical" design areas. Provides a ton of information on great tools and how to use them to make your job easier.

Con's For The Book:

Covers HTML 4, with only a few minor notes about HTML 5. Uses Photoshop and Illustrator throughout the book - very expensive tools - though he does offer alternate suggestions but says that you'll have to figure them out yourself. Lacks a few resources for things like standard wireframe notation ("what does that big X in the middle of the sketch mean, anyways?!" ... well, it's an image place holder... but he never explained that).


Final Score:

In the end, I felt that this book was a great read and provided a lot of valuable information. Even with my extensive background in web design and development, I found multiple gems of knowledge that will have a direct impact on how I approach web design. I give the book a 4 out of 5. There were a few things I would have liked to see, but the book is an all around great resource for developers doing web design.


On a technical note: if you buy the e-book version, make sure you get a color copy as a PDF or another format. You will lose out on all of the benefit of the images and differences that the author illustrates if you don't have a color copy. For me, I read the book on my kindle which is black & white. This made it hard for me to see what he was talking about - especially in the color theory section. However, I do have a print copy of the book as well, which made up for this.

A must have for every web developer
Many web or rich internet application developers suffer from working with graphics, graphic design and designers who usually do not understand how their projects are implemented and integrated with code. On the other hand many developers know nothing or almost nothing about design stuff which make them feeling uncomfortable when working with graphics provided by graphic artists. If you are such a developer you should read Web Design for Developers by Brian P. Hogan. It is a programmer's guide to design tools and techniques. The book explains key quality web design concepts clearly and effectively. This book helps to close the gap between designers and developers by teaching the latter basics of web design.

The book covers many "interesting design topics" including working with colors, fonts and typography, designing mock-ups, building standards aware web pages utilizing HTML and CSS. There are also topics on working with different web browsers, accessibility and usability or search engine optimization. I like the way the book is organised and narrated. It is based on a scenario of building (or improving) a web site for a fictitious company called Foodbox. Throughout the book there are many usuful tips which can help save time later and deal with complicated things in simple ways.

Everything can be improved and this is especially true in design. This book helped me to understand better what makes the difference between bad and good design and how to accomplish the latter. It is easier to work with design issues knowing things I have found in this book. I think it is a must have for every coder dealing with design and usability of user interfaces. I agree with the author saying in the first sentence of the book: "If you've ever written and application and wished it looked a little better, then this book is for you". I am a web/RIA developer. Yes, this book is for me and maybe for you, too.

How to redesign a web site from the ground up
Web Design for Developers: A Programmer's Guide to Design Tools and Techniques offers programmers and website developer collections a fine survey of how to make web applications better without a professional designer on staff. From choosing the right colors and fonts and avoiding costly accessibility mistakes to spicing an application, this packs in common Photoshop tricks, CSS techniques, and how to redesign a web site from the ground up.

Key word Design
This book did help me in the design aspect of web presentation. The books first half is for a Windows oriented environment. The emphasis is on Photshop and Adobe Illustrator with specific instructions on the use of those tools. It would be useless for a Linux user. Luckily for me I know how to use Gimp and Inkscape, it would have been nice to have those added and not just mentioned.

The second half of the book is design of the layout using HTML and CSS. This approach is ok for a very basic web page. The reason I bought the book was for a comprehensive guide using all the programmer's tools. There is no mention of connecting to a database using php and the design of the output. Javascript is completely ignored even though it does come in handy for timed redirects and embedding music and other behind the scenes functions.

I am not unhappy with the book, just hoped it would have been more Linux friendly. I still need a book that explains database output and how to make it look professional.

Brilliant - it does what it says in the title
I've been a programmer / developer all my working life and I've never really understood all that web design stuff. At last I've found a book that explains it in a clear way you can understand without being treated like a rocket scientist or the village idiot. I definately recommend this. It does what it says in the title. ... Read more

Product Description

• What the book covers: the nuts and bolts of your Mac, understanding icons, folders, and windows, making the Mac your own, handling all the busy work, working with Mac OS X, printing and faxing, getting on the Internet, setting up your E-mail, working with the iLife applications, connecting to a wired or wireless network, running Windows on a Mac, troubleshooting, and more.
• Series features: Information presented in the straightforward but fun language that has defined the Dummies series for more than fifteen years.

Product Description
Whether you’re thinking of switching to a Macintosh computer, are looking into the latest Apple products, or have a Mac and want to learn about Mac OS X Leopard, then Macs For Dummies, 10th Edition will get you going. Here you’ll learn all about how to compare the different desktop and laptop models to choose your perfect match, make Mac OS X Leopard work your way, use the new iLife 2008 digital lifestyle applications, get online and connect to a wired or wireless network, and run Windows on your Mac so you can keep the Microsoft programs you need. You’ll also discover how to:

• Navigate your way around the Mac interface and work with icons and folders
• Best utilize OS X, work with the new Photo Booth, and manage clutter with Exposé and Spaces
• Get connected, start a Web-browsing Safari, use e-mail and iChat, and shop online
• Join .Mac and take advantage of iDisk backups, IMAP mail, and Web Gallery
• Explore all that iTunes offers, process digital photos with iPhoto, make iMovies, and have fun with GarageBand
• Use Windows on your Mac and transfer Windows files

It’s a perfect time to join the Mac generation, especially if you’re a Windows user who’s been thinking of defecting. Macs For Dummies, 10th Edition will get you there, helping you pick peripherals, download freebie programs, set up user accounts, implement security secrets, troubleshoot your Mac, and experience the iLife. ... Read more

Customer Reviews (24)

Mac for Dummies
This book has the basics I needed to operate my new Mac.When my computer locked up I couldn't 'control-alt-delete' - doesn't work for a MAC!I really needed this book!Sounds VERY simple, but it sure stumped me!This book will really help you if you're new to a Mac.

Long wait for delivery
The book itself was in surpub shape.The delivery on the other hand took a very long time for my liking.

Love "Dummies"
I love the "Dummies" series and this one is no exception. I learn so much useful every day but important "stuff" from these books. Great MAC book!

Much better than Switching to Mac
Shoulda payed attention to the review of this book.I also purchased "Switching to Mac for Dummies" and this book here, "Macs for Dummies" covers it all.Good reading and talks you through the setup, navigation and transfer of files from your PC to your Mac. Wonderful book to learn about how to work with Mac

Help for a Beginner
I am a new computer user and started with a Mac.All of my family uses Windows so I have plowed through this alone.I finally surrendered to a dummie book and I''m glad I did.It answered
many little and simple questions I had.I was impressed with the quick shipping time and the condition of the book for the price was unbeatable.Once again, thanks Amazon. ... Read more