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1. 101 Ways to Market Your Language
$33.95
2. Collaborations for Literacy: Creating
$39.75
3. School Programs in Speech-Language
 
$64.00
4. Speech, Language, And Hearing
 
$4.99
5. Speech, Language, and Hearing
$4.99
6. School Programs In Speech-Language:
$13.73
7. Creating Access: Language and
$54.45
8. Inciting Change in Secondary English
 
$20.94
9. School Reform Behind the Scenes
 
$70.00
10. Information Power: Guidelines
 
11. Language Programs in the Public
 
12. Guide to Successful After-School
$70.00
13. Developing An Information Literacy
 
$40.00
14. No Quick Fix: Rethinking Literacy
 
$31.43
15. Tesoros de lectura, A Spanish/Reading/Language
 
16. General semantics in the high-school
 
$92.04
17. Tesoros de lectura, A Spanish
 
$92.04
18. Tesoros de lectura, A Spanish
 
$92.04
19. Tesoros de lectura, A Spanish
 
$92.04
20. Tesoros de lectura, A Spanish

1. 101 Ways to Market Your Language Program: A practical guide for language schools and programs
by Sarah Elaine Eaton
Paperback: 135 Pages (2002-12-12)
list price: US$22.95
Isbn: 0779500369
Average Customer Review: 5.0 out of 5 stars
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Editorial Review

Product Description
101 Ways to Market Your Language Program: A practical guide for language schools and programs is an easy-to-read book designed for language educators and program managers. It discusses fundamental marketing principles in an educational context, using examples specific to language programs. ... Read more

Customer Reviews (4)

5-0 out of 5 stars A great resource
Eaton provides a very practical guide for anyone who needs to market a language program. Her keen understanding of the subject matter, combined with practical action steps, will help any language school maintain enrollments and keep students coming through the door.

5-0 out of 5 stars A Treasure Trove of Information!
This practical, well organized and easy to use book, is a valuable resource for language schools and virtually all other types of schools and educational programs.The marketing strategies are invaluable and many can be adapted for marketing other educational learning centers and small businesses.I have used some of Sarah's ideas in setting up and marketing my own company and am eagerly awaiting her upcomgin book geared specifically to marketing small businesses.

Cynthia Beare
Teacher, Author and Freelance Writer
Calgary, AB

5-0 out of 5 stars A breath of fresh air
"101 Ways to Market Your Language Program" is an insightful and practical guidebook for marketing novices and professional alike. It presents valuable ideas for language schools and programs. Sarah Eaton provides ways to help you assess your offerings, develop strategies, write effective promotional material, design a web page, and evaluate your efforts. Sarah's
work is like a breath of fresh Canadian air flowing through an otherwise stagnant, academic. myopic wasteland.

-Bob Topor

Higher Education Marketing Senior Consultant,
Author, Lecturer, Publisher
Retired, Stanford University
Senior Consultant, Topor Consulting Group International.

5-0 out of 5 stars A much needed guide language program marketers
This is a much needed guide for language schools or anyone venturing into this area of marketing. Author Sarah Eaton draws on her wealth of real life experiences to highlight the crucial steps involved with successfully marketing a language program.

The book is divided into several relevant categories for language program marketers.It covers every single step, starting from the formulation stages of the language program to the necessary steps to take once the language program is finished.The books is a resource - it allows the reader to draw on different parts of the book when the right time arrives.Having said that, the book is so easy to read that reading the book cover to cover will happen before you know it! These suggestions are each valuable in their own unique way; any one of them will improve a marketing program.

This book offers the best of its kind thus far.Every single one of the 101 ideas is easy to understand.It's easy to read and practical; a valuable gem for any language school. ... Read more


2. Collaborations for Literacy: Creating an Integrated Language Arts Program for Middle Schools (Greenwood Professional Guides in School Librarianship)
by Rochelle B. Senator
Hardcover: 184 Pages (1995-10-30)
list price: US$45.00 -- used & new: US$33.95
(price subject to change: see help)
Asin: 0313291322
Average Customer Review: 5.0 out of 5 stars
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Editorial Review

Product Description
The best of middle school teaching is "learning by doing" and is interdisciplinary. This book ties it all together and offers a complete, innovative program, from vision, through planning, implementation, and assessment. The program is accomplished through the collaboration of the school library media specialist and the language arts teacher. Senator outlines ways in which they can collaboratively plan, teach, and assess units which use language arts as tools. She includes specific instructional programs, suggestions for staff development, examples of questions, organizers, and units for grades six through eight, ideas for creating schedules, and methods of working together to develop materials for instruction. ... Read more

Customer Reviews (1)

5-0 out of 5 stars Informative and Practical
School media centers should support the curriculum. Ideally, teachers and school media specialists should collaborate to make the best use of all the resources in the school media center. However, too often both groups workin isolation, failing to capitalize on the potential benefits studentswould reap from their collaboration. This book is a great starting pointfor anyone seeking to establish greater collaboration between language artsteachers and school media specialists.Senator outlines a program whichincludes school media specialists and language arts teachers planning,teaching, and assessing together, rather than in isolation. In addition todescribing the program, Senator provides many useful sample resource unitsthat can be used immediately by teachers and school media specialists.Thebook primarily focuses on the middle school level, but Senator alsoincludes a chapter on how to adapt the program to elementary and secondarylevels. Overall, it is a wonderful idea source! Teachers, librarians, andmost importantly, students, should benefit from the use of a program likeSenator's. ... Read more


3. School Programs in Speech-Language Pathology: Organization and Service Delivery (4th Edition)
by Jean L. Blosser, Elizabeth A. Neidecker
Paperback: 482 Pages (2001-07-23)
list price: US$91.80 -- used & new: US$39.75
(price subject to change: see help)
Asin: 0205317987
Average Customer Review: 4.0 out of 5 stars
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Editorial Review

Product Description
This text provides a comprehensive overview of the best practices for organization and management of school-based speech-language pathology programs. Unlike other books that focus on implementing specific therapy approaches for various disabilities, this book provides a wealth of information, recommendations, and concrete examples of how to increase the value, visibility, and relevance of the speech-language pathology program within the context of today's changing school environment. ... Read more

Customer Reviews (1)

4-0 out of 5 stars Like New
I found that this book was just as it was advertised. Like new... I am satisfied... ... Read more


4. Speech, Language, And Hearing Programs in Schools: A Guide for Students And Practitioners
 Paperback: 647 Pages (2006-10-27)
list price: US$90.90 -- used & new: US$64.00
(price subject to change: see help)
Asin: 1416400710
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Editorial Review

Product Description
To help you better serve special needs children, PRO-ED presents Speech, Language, and Hearing Programs in Schools: A Guide for Students and Practitioners. While other resources may provide the basics, this book brings a comprehensive approach to improving your students' communications skills. Three logically organized, interrelated sections, (Foundation, Program Implementation, and Contemporary Issues) help readers increase their knowledge base by gaining a solid understanding of the principles andpractices underpinning today's learning disability movement. ... Read more


5. Speech, Language, and Hearing Programs in Schools: A Guide for Students and Practitioners (Excellence in Practice Series)
by Pamela F. O'Connell
 Paperback: 387 Pages (1996-11)
list price: US$78.10 -- used & new: US$4.99
(price subject to change: see help)
Asin: 0834207656
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Editorial Review

Product Description
To help you better serve special needs children, PRO-ED presents Speech, Language, and Hearing Programs in Schools: A Guide for Students and Practitioners. While other resources may provide the basics, this book brings a comprehensive approach to improving your students' communications skills. Three logically organized, interrelated sections, (Foundation, Program Implementation, and Contemporary Issues) help readers increase their knowledge base by gaining a solid understanding of the principles and practices underpinning today's learning disability movement. ... Read more


6. School Programs In Speech-Language: Organization and Management
by Elizabeth A. Neidecker, Jean L. Blosser
Hardcover: 400 Pages (1992-11-25)
list price: US$87.00 -- used & new: US$4.99
(price subject to change: see help)
Asin: 013792268X
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7. Creating Access: Language and Academic Programs for Secondary School Newcomers (Professional Practice Series 3)
by Deborah Short, Beverly A. Boyson
Paperback: 173 Pages (2004-02-01)
list price: US$17.95 -- used & new: US$13.73
(price subject to change: see help)
Asin: 1887744878
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8. Inciting Change in Secondary English Language Programs: The Case of Cherry High School (Secondary Education in a Changing World)
by Marilee Coles-Ritchie
Hardcover: 212 Pages (2009-08-15)
list price: US$79.95 -- used & new: US$54.45
(price subject to change: see help)
Asin: 0230606105
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Editorial Review

Product Description

The way many secondary schools are structured limits the ability of immigrant English Learners to achieve academically and develop social networks, often resulting in hyper-segregated learning experiences. This book explores the journey of a group of teachers in a secondary school as they work to change the ESL program for immigrants in their school. As this group of teachers worked to create a program that supported their students’ home languages and funds of knowledge, structures within the school, and Discourses from other teachers, administrators, and the nation/community both constrained/enabled the teachers to create an equitable learning environment.
... Read more

9. School Reform Behind the Scenes (Language and Literacy)
by Joseph P. McDonald
 Paperback: 160 Pages (1999-10-01)
list price: US$22.95 -- used & new: US$20.94
(price subject to change: see help)
Asin: 080773926X
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Editorial Review

Product Description
This is the story of how four large reform organizations in the USA came together to form a partnership known as ATLAS (Authentic Teaching, Learning, and Assessment). It provides a glimpse into the individual workings of these organizations and how they uncovered the craft of school reform. ... Read more


10. Information Power: Guidelines for School Library Media Programs
 Paperback: 171 Pages (1988-05)
list price: US$20.00 -- used & new: US$70.00
(price subject to change: see help)
Asin: 0838933521
Average Customer Review: 5.0 out of 5 stars
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Customer Reviews (2)

5-0 out of 5 stars New edition available.
The new edition of Information Power, now titled Information Power: Building Partnerships for Learning, was released by ALA Editions in June, 1998. These constitute the national guidelines and standards for school library media programs. An essential purchase for schools and libraries.

5-0 out of 5 stars new edition
There is supposed to be a new edition of this in 1998 ... Read more


11. Language Programs in the Public Schools
 Hardcover: 144 Pages (1977-08-01)
list price: US$8.00
Isbn: 0809307944
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Editorial Review

Product Description

Language Programs in the Public Schools is a clearly defined answer to a recog­nized need of English teachers in the public school system who have neither the time, opportunity, nor resources to explore new ways of exciting students about their own language through teaching the principles of language arts. Summarizing the theoretical and prac­tical facets of English-language teach­ing that have emerged from extensive research in their particular areas are Jewell A. Friend on ‘The English Lan­guage,” “Lexicography,” “Dialect­ology,” and “Grammar”; J. N. Hook on “General Pedagogy”; Donald Nemanich on “American English Lan­guage”; and Alan Lemke on “Seman­tics.”

... Read more

12. Guide to Successful After-School Elementary Foreign Language Programs (Language - Professional Resources)
by Patti Lozano
 Paperback: 128 Pages (1991-03)
list price: US$9.95
Isbn: 0844293652
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13. Developing An Information Literacy Program K-12: A How-To-Do-It Manual and CD-Rom Package (How to Do It Manuals for Librarians)
by Iowa) Iowa City Community School District (Iowa City
Paperback: 294 Pages (1998-10)
list price: US$89.95 -- used & new: US$70.00
(price subject to change: see help)
Asin: 1555703321
Average Customer Review: 5.0 out of 5 stars
Canada | United Kingdom | Germany | France | Japan
Editorial Review

Product Description
The ability to make decisions by locating and usingneeded information may well be the key skill for success in the 21stCentury. Here is all the information you need to implement this provenintegrated curriculum in your school. Developed by the recipient ofthe 1997 National Library Media Program of the Year Award, thiseasy-to-follow manual provides a complete information literacy modelwith a matrix for recording which units cover which skills.

Included are a K-12 curriculum with details on when key basic information, research, and production skills should be introduced, expanded, and reviewed and over 100 pages of model lesson plans and units for specific curricular areas. This unique how-to provides planning and assessment forms, 100 possible student products (such as photo essays, I-Search papers, and hypermedia stacks), and all necessary documentation - assessment tools, sample forms, in-service and policy documents. The accompanying CD-ROM contains the forms, handouts, and transparencies needed to teach the lesson plans and units. ... Read more

Customer Reviews (1)

5-0 out of 5 stars Amazingly Useful!
This is one of the most useful books I have found for educational purposes.It provides solid information, but even better it has forms /work sheets.These are located in the book (for Xeroxing) and on theCD-ROM (for printing).You can alter the forms on the computer (CD-ROM) ifyou need to. For teachers, or librarians who work with the Internet anddatabase programs, this is great. ... Read more


14. No Quick Fix: Rethinking Literacy Programs in America's Elementary Schools (Language and Literacy Series)
 Hardcover: 288 Pages (1995-01)
list price: US$44.00 -- used & new: US$40.00
(price subject to change: see help)
Asin: 080773389X
Average Customer Review: 5.0 out of 5 stars
Canada | United Kingdom | Germany | France | Japan

Customer Reviews (1)

5-0 out of 5 stars Excellent Text
This is a great book that suggests ways to improve literacy today in schools.It explains the need to change in elementary schools.This book is a wonderful resource for all educators! ... Read more


15. Tesoros de lectura, A Spanish/Reading/Language Arts Program, Grade K, Home School Connection
by Macmillan/McGraw-Hill
 Paperback: Pages (2008-03-24)
list price: US$33.08 -- used & new: US$31.43
(price subject to change: see help)
Asin: 0022045074
Canada | United Kingdom | Germany | France | Japan
Editorial Review

Product Description
Tesoros de lectura, A Spanish Reading/Language Arts Program, offers a balance of authentic Spanish literature and translations of classics and nonfiction text that builds reading skills and strategies in oral language, vocabulary, comprehension, fluency, phonics and writing to develop a strong foundation and a lifetime and love of reading.Caregivers are given the opportunity to be informed and involved in students' learning.Includes take-home stories, weekly activities calendar, and parent letter. ... Read more


16. General semantics in the high-school English program, (Ohio. State University, Columbus. Graduate school studies. Education series No. 1)
by Robert Herman Moore
 Paperback: 169 Pages (1945)

Asin: B0007J5PY0
Canada | United Kingdom | Germany | France | Japan

17. Tesoros de lectura, A Spanish Reading/Language Arts Program, Grade 5, Home-School Connection
by Macmillan/McGraw-Hill
 Paperback: Pages (2008-03-13)
list price: US$96.88 -- used & new: US$92.04
(price subject to change: see help)
Asin: 0022045058
Canada | United Kingdom | Germany | France | Japan
Editorial Review

Product Description
Tesoros de lectura, A Spanish Reading/Language Arts Program, offers a balance of authentic Spanish literature and translations of classics and nonfiction text that builds reading skills and strategies in oral language, vocabulary, comprehension, fluency, phonics and writing to develop a strong foundation and a lifetime and love of reading.Caregivers are given the opportunity to be informed and involved in students' learning.Includes take-home stories, weekly activities calendar, and parent letter. ... Read more


18. Tesoros de lectura, A Spanish Reading/Language Arts Program, Grade 2, Home School Connection
by Macmillan/McGraw-Hill
 Paperback: Pages (2008-03-29)
list price: US$96.88 -- used & new: US$92.04
(price subject to change: see help)
Asin: 0022045023
Canada | United Kingdom | Germany | France | Japan
Editorial Review

Product Description
Tesoros de lectura, A Spanish Reading/Language Arts Program, offers a balance of authentic Spanish literature and translations of classics and nonfiction text that builds reading skills and strategies in oral language, vocabulary, comprehension, fluency, phonics and writing to develop a strong foundation and a lifetime and love of reading.Caregivers are given the opportunity to be informed and involved in students' learning.Includes take-home stories, weekly activities calendar, and parent letter. ... Read more


19. Tesoros de lectura, A Spanish Reading/Language Arts Program, Grade 6, Home-School Connection
by Macmillan/McGraw-Hill
 Paperback: Pages (2008-03-27)
list price: US$96.88 -- used & new: US$92.04
(price subject to change: see help)
Asin: 0022045066
Canada | United Kingdom | Germany | France | Japan
Editorial Review

Product Description
Tesoros de lectura, A Spanish Reading/Language Arts Program, offers a balance of authentic Spanish literature and translations of classics and nonfiction text that builds reading skills and strategies in oral language, vocabulary, comprehension, fluency, phonics and writing to develop a strong foundation and a lifetime and love of reading.Caregivers are given the opportunity to be informed and involved in students' learning.Includes take-home stories, weekly activities calendar, and parent letter. ... Read more


20. Tesoros de lectura, A Spanish Reading/Language Arts Program, Grade 4, Home-School Connection
by Macmillan/McGraw-Hill
 Paperback: Pages (2008-03-19)
list price: US$96.88 -- used & new: US$92.04
(price subject to change: see help)
Asin: 002204504X
Canada | United Kingdom | Germany | France | Japan
Editorial Review

Product Description
Tesoros de lectura, A Spanish Reading/Language Arts Program, offers a balance of authentic Spanish literature and translations of classics and nonfiction text that builds reading skills and strategies in oral language, vocabulary, comprehension, fluency, phonics and writing to develop a strong foundation and a lifetime and love of reading.Caregivers are given the opportunity to be informed and involved in students' learning.Includes take-home stories, weekly activities calendar, and parent letter. ... Read more


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