Product Description
This digital document is an article from Submarine Fiber Optic Communications, published by Information Gatekeepers, Inc. on January 1, 2010. The length of the article is 695 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available immediately after purchase. You can view it with any web browser.

Citation Details
Title: FCC releases public notice regarding applications to connect submarine cables to Cuba.(POLICY)(Public notice)
Author: Unavailable
Publication: Submarine Fiber Optic Communications (Magazine/Journal)
Date: January 1, 2010
Publisher: Information Gatekeepers, Inc.
Volume: 18Issue: 1Page: 3(2)

Article Type: Public notice

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Product Description
This digital document is an article from Directors & Boards, published by Directors and Boards on March 22, 2010. The length of the article is 493 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available immediately after purchase. You can view it with any web browser.

Citation Details
Title: Distinguish between 'war time' and 'peace time': in contentious situations, most public communications by boards are best accomplished through press releases or prepared statements.(BOARD PRACTICES)
Author: Joele Frank
Publication: Directors & Boards (Magazine/Journal)
Date: March 22, 2010
Publisher: Directors and Boards
Volume: 34Issue: 3Page: 28(2)

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Suggested at 616 dollars on publisher site. ... Read more

Product Description
This digital document is an article from Westchester County Business Journal, published by Westfair Communications, Inc. on July 2, 2001. The length of the article is 1500 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: 'Best-in-Breed': An uncluttered news release; Many companies put out at least two public releases a week -- regardless of the amount of news they have to report. (How to Communicate Effectively).
Author: Tara Sharma
Publication: Westchester County Business Journal (Magazine/Journal)
Date: July 2, 2001
Publisher: Westfair Communications, Inc.
Volume: 40Issue: 27Page: S22(1)

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Product Description
This digital document is an article from Public Relations Quarterly, published by Public Relations Quarterly on June 22, 1995. The length of the article is 1798 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Most public relations professionals sadly lack the writing skill that can help them create publishable news releases. For these practitioners, there are four steps that they can follow to improve their writing skill. The first thing that they must do is to get serious about having their releases published. This means that they have to avoid writing general pieces and instead write news releases that are localized. The second thing that they have to do is to discard obsolete rules. These include guidelines that require the name of the organization, name of the chief official, and the time, day and place to be included in the first phrase of the first sentence of the news release. The third step is to acquire a copy of the Associated Press Stylebook. Finally, PR professionals should use two models when doing releases. One model requires information to be ranked from most interesting to least interesting. The other model requires four paragraphs in the piece.

Citation Details
Title: Models help writers produce publishable releases.
Author: Michael Ryan
Publication: Public Relations Quarterly (Magazine/Journal)
Date: June 22, 1995
Publisher: Public Relations Quarterly
Volume: v40Issue: n2Page: p25(3)

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This digital document is an article from IPTV Newsletter, published by Information Gatekeepers, Inc. on February 1, 2009. The length of the article is 454 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available immediately after purchase. You can view it with any web browser.

Citation Details
Title: Granicus Inc. releases encoder to connect public access channels to AT&T U-verse.(NEW PRODUCTS)
Author: Gale Reference Team
Publication: IPTV Newsletter (Newsletter)
Date: February 1, 2009
Publisher: Information Gatekeepers, Inc.
Volume: 3Issue: 2Page: 3(2)

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TABLE OF CONTENTS
I. PREFACE .............................................. 1
II. INTRODUCTION .................................. 3
1. Communications Before, During,
and After a Crisis Situation .................. 3
2. First Do No Harm ............................... 4
III. COMMUNICATION
FUNDAMENTALS ................................. 9
1. Developing Goals and Key Messages .... 9
2. Staying on Message .......................... 11
3. Delivering Accurate and Timely
Information ....................................... 13
IV. COMMUNICATING COMPLEX,
SCIENTIFIC, AND TECHNICAL
INFORMATION ................................... 15
1. Acknowledging Uncertainty ................ 17
2. Understanding Public Perceptions
of Risk .............................................. 19
3. Factors Influencing Risk Perception ...... 21
V. MYTHS, PRINCIPLES, AND
PITFALLS ............................................. 23
1. Risk Communication Myths and
Truths ............................................... 23
2. Earning Trust and Building
Credibility ........................................ 25
3. Building Support................................ 27
4. Avoiding Pitfalls ................................ 28
5. Managing Hostile Situations ............... 33
VI. UNDERSTANDING AND WORKING
WITH THE MEDIA ............................... 35
1. The Media Perspective – Facts ............ 35
2. Space and Time ................................ 37
3. Working With Reporters and
Avoiding Problems ............................. 40
4. Using the Interview to its Fullest
Advantage........................................ 42
5. Rules of the Road............................... 44
6. Planning and Preparation ................... 44
7. Before, During, and After an
Interview: Do’s and Don’ts .................. 47
VII. CORRECTING ERRORS AND
RUMOR CONTROL ............................. 53
VIII. ASSESSING PERSONAL STRENGTHS
AND WEAKNESSES ............................ 57
IX. PRESENTING INFORMATION AT
PUBLIC MEETINGS.............................. 61
1. Before the Meeting ............................ 61
2. The Opening Presentation .................. 62
3. Presentation Aids and Guidelines ........ 65
4. Presentation Reminders ...................... 66
5. Answering Questions ......................... 68
6. Sample Questions.............................. 69
X. RECOGNIZING OPPORTUNITIES
TO SPEAK OUT................................... 75
XI. SUGGESTED READINGS AND
RESOURCES ........................................ 77
XII. REFERENCES ....................................... 81 ... Read more

Product Description
Animated pictures capture the drama and warmth of this historically based, affectionate story of good and bad times on a nineteenth-century wagon-train journey. ‘Coerr packs strong emotions into the story, which is detailed and eventful enough to create vivid historical setting within the confines of a beginning-to-read format." —BL.

Children's Editors' Choices for 1986 (BL)
Notable 1986 Children's Trade Books in Social Studies (NCSS/CBC)
The USA Through Children's Books 1985 (ALA) ... Read more

Customer Reviews (9)

Warning: the chicken dies.
Please be aware that the beloved pet chicken dies before you allow your young child to read this book. My daughter was taken by surprise, and she sobbed and sobbed. This is a gripping story with fascinating historical details, but she really came to love Josephina and she was not prepared for her death.

Journey in the old days
Have you ever taken a journey? In the old days people took a journey in a covered wagon. Josefina and her family are going to California in thier covered wagon. Many things happen to them on the way. Josefina makes a picture quilt to remember all the things thathappened to them. My favorite part was when they crossed the river. I really liked this book, even though parts of it were sad. It was very interesting to read about the old days! Kaavia N.

A great story
I love this little book.It's the story of a family moving west. Faith wants to take her pet hen, Josefina, but her father doesn't want the trouble of bringing along a hen that no longer lays eggs. Faith finally gets her way, and the hen causes all kinds of trouble, but ends up redeeming herself. The reading level is perfect for second graders. There are short chapters and the exictement is high. Who knew a hen could cause such adventures? Each chapter has a quilt block to go with it.Faith works on the quilt blocks as they travel and each block tells a story about part of the journey.In the end they sew the blocks together to make a Josefina story quilt.I use this along with books such as The Quilt Story by Tomie dePaola and Patricia Polacco's The Keeping Quilt during a unit on quilts. All of my students enjoy this one!

A tragedy for tots.Now there's a good idea.
The Josefina Story Quilt is an I Can Read book, which means it is aimed at beginning readers.The interior book flap of my library's copy says, "...I Can Read books introduce children to the joy of reading independently."Coerr's book is more likely to send them screaming away from books to watch cartoons.

My six year old was assigned this book in school.By sheer chance I read it first.She won't be reading it at all.I despise books with sad endings aimed at young children. It just seems cruel.I'm also concerned about assigning such a book, because that seems like an easy way to begin disenchanting a child with reading, school, or both.

I do not understand the necessity to have the main character's beloved pet die.Coerr kills off three oxen and two "old people" to show that the pioneers had a very difficult and dangerous journey.Each chapter features some new dangerous or sad development. So after all that the reader's reward is to have the hen die?That's the payoff?

Adding insult to injury, Coerr ends the book having Faith, the little girl, make a quilt patch about her hen Josefina.That, apparently, makes everything okay for Faith.Then why didn't she just kill Josefina before the trip and draw a picture of her to bring along instead?

There must be better books about pioneer life for beginning readers.For more advanced readers, of course, the Little House books are incomparable.

The Move West
The Josefina Story Quilt, by Eleanor Coerr is a sad and happy book.

Faith is a girl and she has a pet hen, named Josefina.

Like lots of other families in 1850, Faith's family is going west to California.Faith wants to take her pet hen(Josefina) with them but her Pa says no.Finally her Pa lets her take Josefina along.

On the way lots of sad things happen:2 old people die along with 3 oxen.Faith makes quilt squares on the way to tell what's happening.

Josefina saves the day at the end.

I would reccomend this easy reader to you.It has a bittersweet ending.I say this book is 4 out of 5. ... Read more

Product Description
This book is intended as a quick overview for executives, PR professionals, and communications students who want to understand the number one reason most PR programs fail: they forget that the editor or analyst should be the primary audience, not customers.Twenty-five chapters cover everything from the top 10 misconceptions about PR to legal regulations, websites, white papers, taking on the competition, and ethics. There is also a helpful directory of resources to aid PR efforts. ... Read more

Customer Reviews (3)

Not intended for the consummate PR expert
To the point, informed and rich in examples. Excellent if your are looking for a quick overview of all that is needed to run a PR department in a company. Extremely useful for those who haven't a clue on what's PR and how relations with editors work. Also interesting for those who want to be reassured on their main tasks as a PR exec. But if you have a degree in journalism or already have experience in PR and media relations: leave it.

A real-world perspective on truly effective PR
While my specialty is not PR, I am a 20+ year marketing consultant who is still often faced with trying to explain to clients why their efforts to send out product announcements aren't yielding any true results. When I first saw the title of this book, I thought to myself "now someone really gets it!". VandeVrede spells it out clearly and effectively that it's all about establishing and nurturing relationships with key editors to understand their perceived needs, and then providing the content that fills their needs (while promoting your business). Effective PR is a process that takes commitment - and VandeVrede's book is a solid primer for business owners and managers who want to understand the step-by-step strategy for making that commitment towards real, measurable results. There's dozens of PR books that will help learn how to write and issue press releases and product announcements. Finally, there's one that tells how to really make PR work for you.

Terrific tips for small businesses - and book authors
VandeVrede outlines a clear and critical strategy for do-it-yourself executives who want to promote their companies and services. She reminds even the seasoned executive that it's not enough to talk about your company from your own perspective. Editors need information that readers want and need. That means taking a close, hard and objective look at what you have to offer - and how your services and products will be perceived in the marketplace. Remember, you never get a second chance to make a first impression; so the first time you contact an editor - make it count!(Reviewer is the author of "The Personal Publicity Planner: A Guide to Marketing YOU" and "Top Cops: Profiles of Women in Command.") ... Read more

Product Description
There are 6 essential building blocks for crafting a perfect press release that will greatly enhance your company’s chances of capturing free media coverage!

The greatest challenge you face as an entrepreneur, or the owner of a small business, is communicating the uniqueness and value of your products or services to new prospects in a competitive and crowded marketplace.

In this easy-to-understand, 9-page special report, Chet Dembeck, a seasoned editor and news reporter gives you the inside tips for getting your press release read and acted upon!

The author lays it all out in step-by-step approach that will put you ahead of the public relations line. ... Read more

Customer Reviews (1)

Practical Insight From The Receiving End Of Press Releases
This report takes you one step at a time and teaches you the essential building blocks of a perfect press release.

Follow these steps and your company's new product and service will reach those who have the power to promote! ... Read more

Product Description
If you are a small to mid-size business owner who wants to understand online news promotion, or work for a PR firm who wants to add online optimization and SEO to your press releases, this book is written for you.

Learn to identify trends and find local angles that will capture both journalist attention and deliver online visibility. 'I Need a Killer Press Release--Now What???' is filled with useful links and examples for online publicity. You will learn how to:

• Get to know free online tools to help identify what customers want to know.
• Identify what is newsworthy and establish yourself as an expert which brings both news coverage and visitors to your web site.
• Understand the differences and advantages of optimizing a press release and have a good idea how to do it.
• See the incredible advantage of using online distribution to reach both media, bloggers, search engines, and potential customers.

Customer Reviews (10)

Way too much fluff!!!
The main think this book has going for it is - It's the only thing out their on the topic of press releases!
The whole book can be reduced to 3-4 chapters of useful information! All the rest is filler and fluff.
The book is like a cheap advertisement for PRWEB. PRWEB is a pay site for press releases. The author mentions this site at least 1-2 times per page!!! after awhile you just get sick of the cheap plugs for this site!
Their is some good stuff in this book you just have to weed your way around to find it !!!

Best books on the press release!
I think this is a great book on the press release. Janet shared her experience of writing a PR and pointed out what is the most important part in it, she also provided a list of the most important agencies to distribute your PR. It saved me lots of time. I would recommend to read it first before you writing a PR!

Must read for every small business
I attended a conference where Janet was speaking. I knew I needed her book because of how clear she made the whole process seem. Purchased the book and have read through it with a mound of sticky notes of valuable info. Very clear and easy to follow for this mompreneur who can sometimes get overwhelmed with all of the details of her business. Great book Janet. Impacted my business in a huge kind of way. Thanks!

Filled With Useful Ideas!
We are launching a new website ([...] - Janet would be proud of me for getting that in) within the next couple of weeks and were getting desperate for finding a way of getting the word out - until we discovered Janet's book. The content section (not including the excellent appendixes), is only 100 pages, but I've got more than a dozen sticky notes marking critical information and insight on those pages. This book is an outstanding resource for those of us who are PR novices. Janet thinks PRweb is about the best thing since sliced bread (I hope she is getting a commission from them - her endorsement is so strong that the reader would be a fool not to at least check out their offerings), but my guess is that that endorsement has come as a result of positive usage on her part. I had a question about a press release list I was about to use so emailed Janet to ask if she thought it wise and she got back to me within 24 hours - and not just a one line note. She took the time to respond to my question at length. I recommend her book - and her - highly.

Practical Advice Every Small Business Can Use
I bought the book a few hours ago and read it straight through. It's a great read with tons of practical advice for website owners. I took several pages of notes so I can apply the strategies and tactics taught in this book. I plan on making online PR a big part of my marketing and promotion in 2010 and beyond. ... Read more

Product Description
Every day, newspapers and magazines are deluged with thousands of press releases. Which stories make an editor sit up and take notice? Why do some press releases never get used? This book takes the reader through every stage of the process, from conceiving the story idea, researching information and writing the release, to distributing by the most effective means. Case studies and examples are included. ... Read more

Customer Reviews (1)

marvellous
What a marvellous work...if you enjoy the lord of the rings trilogy, you'll love it! ... Read more

Product Description
This digital document is an article from Public Relations Quarterly, published by Public Relations Quarterly on December 22, 1996. The length of the article is 1116 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Combined video news release (VNR) and satellite media tour (SMT) packages are gaining popularity as public relations tools. One of their attractive benefits is their cost-effectiveness, with companies saving more than $5,000 in making a package than separate VNR and SMT projects. A VNR/SMT package works in such a way that the VNR is distributed first to as many television reporters as possible, while the SMT is conducted about a week later. The SMT paves the way for the distribution of the VNR to more television stations. To ensure the success of a VNR/SMT campaign, companies should test their story ideas by surveying television stations, complete their VNRs, leave the SMT to an independent expert, record a separate interview of a VNR spokesperson during the SMT, and encode both the VNR and SMT.

Citation Details
Title: VNR/SMT packages are a hot PR tool. (video news releases and satellite media tours)
Author: Douglas Simon
Publication: Public Relations Quarterly (Magazine/Journal)
Date: December 22, 1996
Publisher: Public Relations Quarterly
Volume: v41Issue: n4Page: p36(2)

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Product Description
This digital document is an article from Communication World, published by Thomson Gale on July 1, 2005. The length of the article is 1917 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Good corporate writing: why it matters, and what to do; poor corporate writing--in press releases, ads, brochures, web sites and more-is costing companies credibility and revenues. Here's how to put the focus back on clear communication.
Author: Natalie Canavor
Publication: Communication World (Magazine/Journal)
Date: July 1, 2005
Publisher: Thomson Gale
Volume: 22Issue: 4Page: 30(4)

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Product Description
This digital document is an article from The National Public Accountant, published by National Society of Public Accountants on January 1, 1997. The length of the article is 780 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: The US Treasury Dept. addresses emerging issues associated with the Internet and electronic commerce in the discussion paper titled 'Selected Tax Policy Implications of Global Electronic Commerce.' It acknowledges the need to review and amend existing rules and procedures in response to the changes introduced by these new technologies. The issues considered include identity verification, dealing with electronic money and global commerce.

Citation Details
Title: Treasury releases discussion paper on electronic commerce.
Author: Mary A. Turville
Publication: The National Public Accountant (Magazine/Journal)
Date: January 1, 1997
Publisher: National Society of Public Accountants
Volume: v42Issue: n1Page: p8(1)

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Product Description
"Emphasizing the need for businesses to take a proactive approach to media relations, examines methods and techniques used by executives to develop successful press relations. Marketing News ... Read more

Product Description
This digital document is an article from Transplant News, published by Transplant Communications, Inc. on August 30, 2001. The length of the article is 790 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: NIH releases list of labs with embryonic stem cell colonies meeting criteria for government funding.(National Institutes of Health)(Brief Article)
Author: Jim Warren Editor & Publisher
Publication: Transplant News (Newsletter)
Date: August 30, 2001
Publisher: Transplant Communications, Inc.
Volume: 11Issue: 16Page: NA

Article Type: Brief Article

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